How Pendo built the go-to-market infrastructure for a multi-product AI launch

Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."

"Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.”

"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."

“What I love about Clay is how easily you can test something new at a small scale, validate what works, then scale it as big as you want.”

"When one provider doesn’t have it, Clay automatically checks the next one. It really helps our inbound and outbound motions because we can leverage the best source of data. I’ve never seen a tool that was so easy to do this process."

"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."

"Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."

“Before Clay, we could only guess at our audience composition. Now, we can confidently show sponsors the segments that matter most to them, like marketing leaders at companies doing $10M+ in revenue”

"Clay has allowed us to scale our outreach in ways we never thought possible. We're able to automate key processes, reach more leads, and stay incredibly efficient without sacrificing the quality of our engagement. It's been a game-changer for us"

"Clay gave us the ability to define what a great customer looks like on our terms. Not just industry and title, but the signals that actually predict who will buy. Our reps are working better lists, closing faster, and generating 19% more revenue per head."

"Clay is our GTM signals orchestration engine. It's the infrastructure that lets a small team like depthfirst go-to-market like a much bigger one."

"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."

"By automating the processes in Clay and having access to new enrichment sources, we were able to convert accounts that we would usually not prioritize"

"Reps used to spend hours validating account information because they couldn’t trust the data. With Clay, reps are much more confident in our CRM data and most accounts in their books of business are now worth reaching out to. That changes everything about how you scale a GTM team."

"Every GTM team has different questions they need answered. Clay has the data and flexibility to answer all of them from the same infrastructure."

"Today, when folks talk to me about anything AI, they say, 'Can Clay do this?' And what they mean is can we find an AI workflow to solve for this," Arthur Lorente,  Director of GTM Operations

"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."

"Clay simplifies how we experiment with new ideas and automate processes, Whether testing AI workflows or building contact lists, Clay is consistently a foundational tool we turn to."

"I don't know if we would have been able to grow so quickly without Clay. It’s the core of our GTM stack. It's amazing, and we're only just beginning."

"With Clay I can connect all my 1st and 3rd-party data, add a layer of AI, and build a system driving real impact for the team in 10 minutes. That used to take days, if not more."

"The challenge in Europe is each country has different GTM playbooks. It's painful to find, procure, and test data vendors for each market. Clay speeds up your ramp period in a new country by allowing you to test quickly, adapt your strategy to local nuances, and avoid the SaaS bloat of single-point solutions for each region."

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"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum."

We did an analysis of on-prem trends regionalized across the world in 3 days.  This market research analysis would have taken my team 3 months to do without Clay. It was enlightening to see how speedy you could get to a V1 answer we could further refine.”

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“We consolidated three vendors into Clay and started enriching data points that didn't exist in any traditional database. Our reps went from starting every conversation cold to knowing exactly who to call and what to say."

"Clay allowed us to consolidate our workflows and eliminate the need for multiple tools. It’s streamlined everything, saving us time and money while improving our ability to act on key signals"

"Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns."