.avif)
.avif)
.png)
“Clay gives my reps full account context, real-time buying signals, and accurate contact info all in one place. It’s a seller's dream.”
Saviynt is an identity governance platform that secures human and non-human identities across the enterprise.
Saviynt is an identity governance platform, and its SDRs sell into a huge addressable market with territories to match. Before writing a line of outreach, a rep had to decide which accounts in an enormous territory deserved attention that week and find the right target contacts inside each company. Saviynt turned to Clay to pull enriched data and signals for their target accounts, and surface those details in the AI tools reps were already using day-to-day.
Saviynt is an identity governance platform, and its SDRs sell into a huge addressable market with territories sized to match. Before writing a line of outreach, a rep had to decide which accounts in an enormous territory deserved attention that week and find the right target contacts inside each company.
"Our reps had no shortage of target accounts, but manual research was taking valuable time away from building relationships with prospects and booking meetings," says Zach Matek, Director of Marketing Operations.
Saviynt turned to Clay to pull enriched data and signals for their target accounts, and surface those details in the AI tools reps were already using day-to-day.
Prospecting target accounts with full context right from ChatGPT
Reps with a large territory feel the daily pressure to prioritize which accounts they should engage and why. But the signals they use to make that decision are scattered across LinkedIn, CRM fields, and third-party tools. By the time a rep assembles that picture by hand, the moment has often passed or they’ve sunk so much time into collecting context that they need to rush their outreach to hit their activity quota.
The first step to solving this was integrating first and third-party GTM data into Clay Audiences. This gives the team a unified view of buying triggers like website visits to key pages, new hires on the security team, and deal stage changes in the CRM. All the data is kept up-to-date, enriched, and dynamically queryable to identify prospective accounts and contacts to match any unique GTM play.
Zach then turned on Clay’s MCP to expose select data to ChatGPT. Now reps can ask, in plain language, which account they should work this week. Clay returns a ranked answer grounded in live signal data, along with the enriched account detail and the specific contacts to engage.
The research that used to take up to an hour per account, and that could cause a rep to miss a time-sensitive signal entirely, now happens in real time, right from the tool they already have open.
“Our reps can now develop a more strategic approach into their accounts,” says Zach. “Clay gives my reps full account context, real-time buying signals, and accurate contact info all in one place. It’s a seller's dream.”
Getting sellers accurate emails and phones from 200+ data providers
To help the reps work quickly and effectively, the Ops team created purpose-built agentic workflows that prospect and enrich accounts to find the right contacts and contact information. Reps ask Claude and Clay’s MCP returns net-new contacts, validated emails and phone numbers, and workflows on
In the back-end, that request is routed to the Clay Function that the Ops team built specifically for sourcing emails and phone numbers. The workflow triggers a waterfall search across select data sources from Clay’s 200+ data vendor marketplace to find the best result. The result is then sent back through the MCP and presented to the rep right within Claude.
Now Ops have full observability and control over what data is exposed through Clay’s MCP, and the reps get predictable outputs every time. When Ops creates a new workflow, they can choose which reps to expose it to, set usage limits, and push it live automatically without the reps needing to do anything.
The result of Ops and reps working closely together has led to 60% of reps booking more qualified meetings with a $32.2M increase in pipeline.
"Clay gives us a guardrail layer that we can control while being flexible for our reps to use how they see fit," Zach says.
That control is what lets Ops build for reps with confidence. They ship a new agent workflow, watch how reps actually use it, and turn the patterns that work into something repeatable, all without putting the system of record at risk.
The GTM infrastructure for reps and agents
Zach wants his reps to have the best data available the moment they need it, so they can spend their time selling instead of hunting for context. But he also wants his Ops team to keep full control over how that data gets used, so the system of record stays clean and nothing reaches a customer that shouldn't.
Most tools force a trade between those two. Saviynt chose Clay so it can have both: reps pull full account context straight from AI chat, and Ops build the governed workflows that sit underneath them.
Since rolling out Clay MCP, Saviynt reps have seen a productivity increase while also increasing the quality of their meetings booked with higher lead to opportunity conversions. They have the GTM infrastructure in place to continue to scale both headcount and agents.
"Every organization will need Clay for their GTM, just like every organization needs a CRM," says Zach.
Explore more customers
.svg){kind=icon}
