GMass Pricing—A Detailed Cost Guide

Author
Authors
Clay Team
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Date
Apr 2, 2024

GMass is a popular email tool with options for managing your outreach campaigns via Gmail. While the platform’s feature variety and ease of use can make it an excellent choice, its pricing could be a potential deal-breaker for some users.

To help you decide whether this tool is the right fit for your campaigns, we’ll dive into GMass pricing to determine its cost-effectiveness. 

Besides checking the platform’s website, we’ve employed our network of industry experts and influencers and considered their perspectives regarding the benefit-to-cost ratio. We’ve also sifted through user reviews to get first-hand info on the platform’s affordability and value for money. ⚖️

GMass at a Glance

Source: GMass

Before digging into the GMass price, let’s do a quick rundown of the platform’s most notable features. Check the table below to learn more about what Gmass has to offer:

Feature Description
Mass Email in Gmail GMass turns Gmail into a robust mass and cold email tool. The platform uses an advanced email distribution system, allowing you to break Gmail’s sending limit of up to 2,000 emails per day
Mail Merge with Google Sheets You can pull prospect info directly from Google Sheets. Every Google Sheets column becomes a mail merge field, allowing you high-level customization
Email Reporting Analytics You can monitor how many people opened, clicked, replied, or bounced directly in Gmail from your desktop or phone
Auto Follow-Ups This feature allows you to improve response rates by setting up automatic follow-up emails
Behavior-based Campaigns You can send emails to a selected group of people based on their interactions with your previous campaign. For example, send emails only to prospects who replied in the past
Email Scheduling You can schedule emails for a specific time in the future and focus on other high-value tasks
Reply Management GMass sorts every response to your campaign, labels non-essential messages, distinguishes real vs. auto replies, and rates emails as positive or negative

As the platform integrates directly into your Gmail, one of its main perks is ease of use—if you know how to send an email via Gmail, you’ll know how to send mass emails via GMass.

All these features come at a price—literally. As of December 2023, GMass has discontinued the free plan. Now, new users can get a 7-day free trial and send up to 50 emails per 24 hours, which may not be enough to test the tool’s efficiency properly. 🛠️

GMass Price—An In-Depth Overview of Available Packages

GMass has a transparent pricing structure and various plans to ensure everyone can find a suitable option. You can choose between two pricing tiers—Individual or Team, depending on how many people in your company need access to GMass.

If you want to get GMass on a per-user basis, you get three options in the Individual tier:

  1. Standard—$25/month 
  2. Premium—$35/month
  3. Professional—$55/month

GMass also offers an annual subscription for all three options, and you can save around 20%–25% if you opt for it.

Here’s an overview of the features you’ll get in each pricing plan:

Individual Tier Feature Standard Premium Professional
Unlimited contacts and campaigns ✔️ ✔️ ✔️
Mail merge personalization ✔️ ✔️ ✔️
Email address verification  ✔️ ✔️ ✔️
Custom tracking links w/SSL and Spam Solver ✔️ ✔️ ✔️
Sequences and follow-ups ✔️ ✔️
API and Zapier access ✔️ ✔️
A/B testing ✔️ ✔️
Triggered emails ✔️ ✔️
MultiSend (using multiple Gmail accounts to distribute campaigns) ✔️
Priority support ✔️
Email support ✔️ ✔️

The Team pricing tier has five options, the only difference being the number of people who can use the platform. Here’s what they come to:

  1. 5 users—$145/month
  2. 10 users—$265/month
  3. 25 users—$600/month
  4. 50 users—$1,100/month
  5. 100 users—$1,800/month

In terms of feature availability, all Team plans include everything from the Professional plan. If you want to save money, choose an annual subscription—you’ll get two months for free.

While the GMass’ pricing is transparent, and you don’t need to jump through hoops to get the details, it’s best to check user experiences before committing to a payment. You’ll get an objective idea of whether the platform’s worth it.

What Do Users Say About GMass’ Pricing?

GMass has a 4.8/5 rating on both G2 and Capterra, which says more than enough about the platform’s popularity. Users tend to like the platform’s:

That said, one of the most frequently mentioned downsides is pricing. Users state that the platform is expensive and lacks a flexible pricing structure. While users can try out the platform’s free plan, it offers limited features, which may not be enough for regular business purposes.

The platform offers a fair number of useful features, but compared to some of the alternatives, its price point is steep. For this reason, some users believe the price should be at least 30% lower.

💡 Bonus read: Check out a few alternatives and their pricing for comparison:

GMass Limitations—Why You Should Consider an Alternative

GMass is an excellent tool for sending mass emails from Gmail, and while this is its advantage, it’s also a potential deal-breaker. GMass lives inside Gmail and features a native integration with Google Sheets.

If you want to connect the platform to your CRM or data enrichment tools, you have two options:

  1. GMass’ API and webhooks
  2. Zapier

The first option requires some development work, and if you’re not tech-savvy, you may not be able to leverage it. Luckily, Zapier can connect GMass with thousands of apps to help you generate leads, enrich prospect data, and personalize emails.

Still, the absence of advanced native features is an obvious drawback, especially considering the lack of built-in AI automations. As many advanced platforms have found a way to leverage AI to simplify cold campaign management, this could be a serious drawback.

These limitations indicate that GMass may be a bit outdated, as it doesn’t harness the full power of the technology surrounding us.

If you’re looking for an alternative that will let you tap into dozens of data sources and help you revolutionize your outreach strategy without breaking the bank—Clay is the way to go. 🚀

Boost Your Cold Outreach Efforts With Clay

Source: Clay

Clay combines prospecting, data enrichment, and sales automation to handle anything from discovering leads to customizing emails and dazzling your prospects. It can help you:

  • Build quality lead lists 📚
  • Search the internet with the help of AI to enrich prospect data 🌐
  • Automatically craft highly personalized emails at scale 💌
  • Connect to outbound tools and CRMs to expand functionality and centralize work 🛠️

The first out of many impressive features is integrations with 50+ data providers! Instead of relying on a single data source, Clay gives you access to dozens to ensure you get the desired information. There’s no need to create individual accounts for every tool and pay separate subscriptions, as you can access everything from Clay.

Clay’s waterfall enrichment guarantees high data coverage. Tell Clay what data you’re interested in, be it company, email address, phone number, or something specific like a person’s education or revenue. With a few clicks, the platform will start searching for the info with one data provider. If the search is unsuccessful, Clay will move on to another provider, and so on, until it gets you the required information. Of course, you only pay for the info you find.

See this cool feature in action by checking out this video:

Leave manual data gathering in the past and save time with Claygent, a robust AI assistant and web scraper. Provide it with a list of people or companies you want to research, and Claygent will go through every website, find the desired info, and summarize it for you. 🤖

Source: Clay

After you’ve gathered the necessary data, use Clay’s AI email builder to create hyper-personalized emails and make your prospects feel valued. You can also take advantage of templates to personalize your emails with unique first lines. 

While the platform doesn’t have a built-in email sender, you can seamlessly integrate it with your sending tool of choice, such as:

The integration list doesn’t end there—you have over 100 options to choose from, including Zapier, which unlocks a new dimension of integrations with dozens of apps and platforms. ⚙️

Suitable Pricing for Every Budget

Clay has an excellent free plan that lets you get a real feel of the platform. You get full access to 50+ data providers and AI message writing free of charge.

If you like what you see, you can opt for one of the four paid plans:

Plan Price per Month Best For
Starter $149 Individuals and recruiters 👥
Explorer $349 Startups and growth agencies 🌟
Pro $800 Growth teams and growing companies 📈
Enterprise Contact for pricing Teams with high volume 🌊

To accommodate your changing needs, Clay lets you choose the number of credits within each plan so that you can optimize your expenses. 

All paid plans come with a 14-day free trial, letting you play with Clay (pun intended) and see if it’s a good fit.

If you’re looking at the per-month price, GMass is more affordable, but consider the feature variety you get with Clay. It can replace multiple platforms, save you from buying dozens of subscriptions, provide you with the desired data with zero manual work, and centralize your workflows. With all this in mind, Clay is definitely worth the investment. 💰

Source: Notion Wall of Love

Create Your Clay Account and Streamline Outbound Campaigns

You don’t have to juggle multiple apps to run a high-performing outbound campaign—all you need is Clay.

Create your free account by following the simple steps below and explore the platform’s features:

  1. Head to Clay’s signup page 🖥️
  2. Provide your name and email address and create a password for your account 🔐
  3. Press Sign up and start your data collection and outreach adventure ❣️

If you’re still having second thoughts or want to know more about Clay’s features, check out its Learn hub or join the Slack community. You can also sign up for the Sales Prospecting Newsletter to uncover tips and tricks on building bulletproof cold email campaigns.

💡 Keep reading: To compare Clay to more prospecting, data enrichment, and cold outreach solutions, check out our alternative pages for:

Or find some of our direct comparison pages:

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