Outreach streamlines various aspects of sales execution to boost your reps’ productivity and results. It has lots of appealing features that promise to maximize your ROI, but the price tag might be off-putting to some users.
This guide will show you why that’s the case and whether you should consider investing in the platform. We’ve had a close look at it and sought opinions from industry experts and influencers, which gave us enough info to cover the Outreach pricing model and the overall value you can expect. We’ll then show you a solution that makes up for some of the platform’s main drawbacks.
Before focusing on such details, we need to give some context to the pricing data by reviewing the main capabilities of Outreach.
Outreach.io—Quick Overview
Outreach is a comprehensive platform that leverages AI to simplify many processes throughout the sales cycle, most notably:
- Sales engagement
- Pipeline management
- Deal management
- Conversation intelligence
- Sales forecasting
It has numerous useful features that offer in-depth insights into deals and opportunities to help sales reps ensure more predictability. The AI assistant Kaia is particularly useful as it supports reps through automated sentiment analysis, personalized email responses, real-time meeting transcriptions and enablement, and various other actions.
Outreach also offers sales coaching through different automated features, such as:
- Team and rep scorecards
- Sales call analytics
- Team performance trends
These are only some of the main ways Outreach supports sales teams, and the list goes on since the platform is quite robust. As you can imagine, all those features come at a price—and not everyone is willing to pay it. 💸
Outreach.io Pricing
Many sales engagement platforms aren’t particularly transparent about their pricing. Unfortunately, Outreach isn’t an exception—no pricing information is available on the website, so you must get a quote from the sales team.
What we do know is that the platform offers four pricing plans:
- Standard
- Professional
- Enterprise
- Unlimited
Seeing as the Unlimited plan offers largely the same features as Enterprise (barring the restrictions), the following table highlights the main differences between the first three plans:
Although there’s no official pricing information online, users have reported pretty high costs—up to around $3,000 per user annually. While the exact price will depend on your chosen plan and the number of team members, it’s clear that Outreach isn’t the most budget-friendly option out there.
Worse yet, the platform only offers annual billing, which means you need to pay a sizeable amount of money upfront and stick with Outreach until the contract expires, regardless of the results.
The platform also offers add-ons that aren’t included in the base plans, such as Outreach Voice, which is used to conduct and manage sales calls.
Outreach Voice Pricing
If you enable Sales Dialer in Outreach, you can use Outreach Voice for local and international calls. The cost depends on your chosen pricing model, and you have two options:
- Pay-per-use
- Fixed subscriptions
If you opt for the former, you’ll get flexible pricing with a monthly bill for the total minutes used. Rates per minute vary significantly according to the country you’re calling, and Outreach offers a downloadable spreadsheet with the exact rates on their website.
Subscription-based pricing works on a per-user basis, so your reps will get a fixed number of minutes within a billing period. For calls to the U.S. and Canada, you can choose between two plans:
There are also four tiers for calls to Europe, which range between $15 and $40/user per month based on the countries you wish to call and the number of minutes you get.
Finally, you can get the Global Calling package for $300/organization per month, which gives you a total of 10,000 minutes spread across all users. Note that the global package is meant for international calls and doesn’t include the U.S. and Canada, so you’d need to purchase another plan separately to cover all ground.
These costs might not seem too high on their own, but they can add up quickly if you have a large team.
💡 Bonus read: You can check out pricing information for similar platforms for comparison:
Is Outreach Worth It?
Now that you have an idea of Outreach’s features and costs, you need to look at a few individual factors besides your budget to decide whether you should invest, most notably:
- Your number of sales reps
- The outreach tool you’re currently using (if any)
- Your CRM
It’s also a good idea to look at other users’ reviews of the platform to see how its real-life performance compares to the advertised results. If you do so, you’ll find that many users enjoy Outreach and believe it’s worth their money, mainly for the following reasons:
- Great sequencing capabilities
- Comprehensive insights into valuable metrics
- Easy integration with other platforms
Still, not everyone has had a positive experience with Outreach. Some users have reported that the platform tries to do everything at once instead of “building features the right way,” which results in a subpar, buggy experience.
Another notable complaint is the ROI, as one user said it wasn’t satisfactory and that their team had little success with the platform.
Somewhat mixed reviews of a platform as popular as Outreach are expected since it’s not equally suitable for all sales teams. Still, there are a few universal drawbacks worth keeping in mind.
Where Outreach Falls Short
Outreach handles a lot of work from the moment you have your lead list ready, but it doesn’t do much for anything that happens beforehand. It lacks lead generation and enrichment capabilities, which are crucial for setting up a successful outbound campaign.
It doesn’t matter how you send a cold email if you don’t have enough data to make sure it’s hyper-personalized. Without an in-depth overview of your lead’s demographic, technographic, and other relevant information, your campaign won’t yield the desired results regardless of your tech stack.
With that in mind, investing in Outreach or similar sales execution platforms only makes financial sense if you’ll build a solid, data-driven foundation for your outbound efforts. If you need a platform that can make this happen, check out Clay.
Clay—Your All-In-One Data Enrichment Solution
Clay is a robust data enrichment platform that sets the stage for high-performing outbound campaigns and simplifies their execution through automation. With Clay, you don’t need to rely on several different subscriptions to find the data you need—you get access to 50+ data providers with a single account, which ensures maximum coverage and minimal costs.
Finding emails, phone numbers, and dozens of other data points is simple, thanks to Clay’s waterfall enrichment—here’s how it works:
- Create or upload your list of leads 📄
- Select the data you need 📊
- Clay will examine data providers one by one until it finds the data 🔍
- The search stops, and you only pay for the information you’ve obtained 💵
Want to see an example of waterfall enrichment? Check out this quick demo:
Clay also doesn’t limit your searches to basic criteria like location and job position—you can target leads based on any criteria you want, from a company’s tech stack to its mission statement or any data on its LinkedIn profile.
This way, you can gather all the data you need to personalize your outbound campaigns down to the finest detail.
Let Clay’s AI Take Care of the Heavy Lifting
Clay uses advanced AI based on ChatGPT-4 to make lead enrichment a breeze. You can summarize your research, make inferences, and go through various other tasks in minutes instead of hours. 🚀
You also get your own personal AI assistant, Claygent. It can scrape any corner of the web to fetch the details you need about your prospects, so you don’t need to do extensive manual research or sift through a bunch of websites.
Better yet, you don’t need to write emails from scratch—Clay’s AI email builder will draw from the data you’ve gathered to create highly personalized emails on autopilot, letting you automate entire sequences without ending up with generic emails.
If you decide to use Outreach, Clay lets you export data to it in a single click. Clay also integrates with 100+ other tools, helping you create a cohesive workflow. This includes major CRM and sales execution platforms, as well as numerous other tools you can connect via Zapier.
Flexible Pricing Without Long-Term Obligations
Clay doesn’t tie you into strict annual contracts. In fact, you can use the platform without any obligations at all, thanks to the free plan. It lets you explore Clay’s core functionalities so that you can decide whether it’s worth the commitment.
If you want to upgrade, you can choose from four monthly plans:
- Starter—$149/month
- Explorer—$349/month
- Pro—$800/month
- Enterprise—Custom
Each plan gets you a specific amount of credits you can use to get the most out of Clay, and you can choose the amount that suits your needs to ensure you don’t waste any money. All paid plans also come with a 14-day free trial, so you can test out Clay’s most useful features.
Many users who’ve tried Clay ended up loving it—have a look at some of their thoughts:
Create Your Free Clay Account
If you want to see Clay in action, you can get started in three quick steps:
- Go to the signup page
- Enter your name, email, and password
- Explore Clay’s features
Need more info to make up your mind? Visit Clay’s Learn hub to see what you can do with the platform, and join the Slack community to discover how other users are leveraging it. You can also sign up for the newsletter to receive actionable tips for supercharging your outbound campaigns.
Outreach streamlines various aspects of sales execution to boost your reps’ productivity and results. It has lots of appealing features that promise to maximize your ROI, but the price tag might be off-putting to some users.
This guide will show you why that’s the case and whether you should consider investing in the platform. We’ve had a close look at it and sought opinions from industry experts and influencers, which gave us enough info to cover the Outreach pricing model and the overall value you can expect. We’ll then show you a solution that makes up for some of the platform’s main drawbacks.
Before focusing on such details, we need to give some context to the pricing data by reviewing the main capabilities of Outreach.
Outreach.io—Quick Overview
Outreach is a comprehensive platform that leverages AI to simplify many processes throughout the sales cycle, most notably:
- Sales engagement
- Pipeline management
- Deal management
- Conversation intelligence
- Sales forecasting
It has numerous useful features that offer in-depth insights into deals and opportunities to help sales reps ensure more predictability. The AI assistant Kaia is particularly useful as it supports reps through automated sentiment analysis, personalized email responses, real-time meeting transcriptions and enablement, and various other actions.
Outreach also offers sales coaching through different automated features, such as:
- Team and rep scorecards
- Sales call analytics
- Team performance trends
These are only some of the main ways Outreach supports sales teams, and the list goes on since the platform is quite robust. As you can imagine, all those features come at a price—and not everyone is willing to pay it. 💸
Outreach.io Pricing
Many sales engagement platforms aren’t particularly transparent about their pricing. Unfortunately, Outreach isn’t an exception—no pricing information is available on the website, so you must get a quote from the sales team.
What we do know is that the platform offers four pricing plans:
- Standard
- Professional
- Enterprise
- Unlimited
Seeing as the Unlimited plan offers largely the same features as Enterprise (barring the restrictions), the following table highlights the main differences between the first three plans:
Although there’s no official pricing information online, users have reported pretty high costs—up to around $3,000 per user annually. While the exact price will depend on your chosen plan and the number of team members, it’s clear that Outreach isn’t the most budget-friendly option out there.
Worse yet, the platform only offers annual billing, which means you need to pay a sizeable amount of money upfront and stick with Outreach until the contract expires, regardless of the results.
The platform also offers add-ons that aren’t included in the base plans, such as Outreach Voice, which is used to conduct and manage sales calls.
Outreach Voice Pricing
If you enable Sales Dialer in Outreach, you can use Outreach Voice for local and international calls. The cost depends on your chosen pricing model, and you have two options:
- Pay-per-use
- Fixed subscriptions
If you opt for the former, you’ll get flexible pricing with a monthly bill for the total minutes used. Rates per minute vary significantly according to the country you’re calling, and Outreach offers a downloadable spreadsheet with the exact rates on their website.
Subscription-based pricing works on a per-user basis, so your reps will get a fixed number of minutes within a billing period. For calls to the U.S. and Canada, you can choose between two plans:
There are also four tiers for calls to Europe, which range between $15 and $40/user per month based on the countries you wish to call and the number of minutes you get.
Finally, you can get the Global Calling package for $300/organization per month, which gives you a total of 10,000 minutes spread across all users. Note that the global package is meant for international calls and doesn’t include the U.S. and Canada, so you’d need to purchase another plan separately to cover all ground.
These costs might not seem too high on their own, but they can add up quickly if you have a large team.
💡 Bonus read: You can check out pricing information for similar platforms for comparison:
Is Outreach Worth It?
Now that you have an idea of Outreach’s features and costs, you need to look at a few individual factors besides your budget to decide whether you should invest, most notably:
- Your number of sales reps
- The outreach tool you’re currently using (if any)
- Your CRM
It’s also a good idea to look at other users’ reviews of the platform to see how its real-life performance compares to the advertised results. If you do so, you’ll find that many users enjoy Outreach and believe it’s worth their money, mainly for the following reasons:
- Great sequencing capabilities
- Comprehensive insights into valuable metrics
- Easy integration with other platforms
Still, not everyone has had a positive experience with Outreach. Some users have reported that the platform tries to do everything at once instead of “building features the right way,” which results in a subpar, buggy experience.
Another notable complaint is the ROI, as one user said it wasn’t satisfactory and that their team had little success with the platform.
Somewhat mixed reviews of a platform as popular as Outreach are expected since it’s not equally suitable for all sales teams. Still, there are a few universal drawbacks worth keeping in mind.
Where Outreach Falls Short
Outreach handles a lot of work from the moment you have your lead list ready, but it doesn’t do much for anything that happens beforehand. It lacks lead generation and enrichment capabilities, which are crucial for setting up a successful outbound campaign.
It doesn’t matter how you send a cold email if you don’t have enough data to make sure it’s hyper-personalized. Without an in-depth overview of your lead’s demographic, technographic, and other relevant information, your campaign won’t yield the desired results regardless of your tech stack.
With that in mind, investing in Outreach or similar sales execution platforms only makes financial sense if you’ll build a solid, data-driven foundation for your outbound efforts. If you need a platform that can make this happen, check out Clay.
Clay—Your All-In-One Data Enrichment Solution
Clay is a robust data enrichment platform that sets the stage for high-performing outbound campaigns and simplifies their execution through automation. With Clay, you don’t need to rely on several different subscriptions to find the data you need—you get access to 50+ data providers with a single account, which ensures maximum coverage and minimal costs.
Finding emails, phone numbers, and dozens of other data points is simple, thanks to Clay’s waterfall enrichment—here’s how it works:
- Create or upload your list of leads 📄
- Select the data you need 📊
- Clay will examine data providers one by one until it finds the data 🔍
- The search stops, and you only pay for the information you’ve obtained 💵
Want to see an example of waterfall enrichment? Check out this quick demo:
Clay also doesn’t limit your searches to basic criteria like location and job position—you can target leads based on any criteria you want, from a company’s tech stack to its mission statement or any data on its LinkedIn profile.
This way, you can gather all the data you need to personalize your outbound campaigns down to the finest detail.
Let Clay’s AI Take Care of the Heavy Lifting
Clay uses advanced AI based on ChatGPT-4 to make lead enrichment a breeze. You can summarize your research, make inferences, and go through various other tasks in minutes instead of hours. 🚀
You also get your own personal AI assistant, Claygent. It can scrape any corner of the web to fetch the details you need about your prospects, so you don’t need to do extensive manual research or sift through a bunch of websites.
Better yet, you don’t need to write emails from scratch—Clay’s AI email builder will draw from the data you’ve gathered to create highly personalized emails on autopilot, letting you automate entire sequences without ending up with generic emails.
If you decide to use Outreach, Clay lets you export data to it in a single click. Clay also integrates with 100+ other tools, helping you create a cohesive workflow. This includes major CRM and sales execution platforms, as well as numerous other tools you can connect via Zapier.
Flexible Pricing Without Long-Term Obligations
Clay doesn’t tie you into strict annual contracts. In fact, you can use the platform without any obligations at all, thanks to the free plan. It lets you explore Clay’s core functionalities so that you can decide whether it’s worth the commitment.
If you want to upgrade, you can choose from four monthly plans:
- Starter—$149/month
- Explorer—$349/month
- Pro—$800/month
- Enterprise—Custom
Each plan gets you a specific amount of credits you can use to get the most out of Clay, and you can choose the amount that suits your needs to ensure you don’t waste any money. All paid plans also come with a 14-day free trial, so you can test out Clay’s most useful features.
Many users who’ve tried Clay ended up loving it—have a look at some of their thoughts:
Create Your Free Clay Account
If you want to see Clay in action, you can get started in three quick steps:
- Go to the signup page
- Enter your name, email, and password
- Explore Clay’s features
Need more info to make up your mind? Visit Clay’s Learn hub to see what you can do with the platform, and join the Slack community to discover how other users are leveraging it. You can also sign up for the newsletter to receive actionable tips for supercharging your outbound campaigns.
