How To Choose a Yesware Alternative: Tips & Recommendations

Author
Authors
Clay Team
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Date
Apr 24, 2024

Yesware is a popular sales productivity platform that mainly focuses on the sales engagement aspect of cold outreach and offers impressive email tracking options. The platform also has prospecting and data enrichment features and can help users build and manage multi-channel campaigns. Still, there are a few reasons why you may be inclined to say no to Yesware, be it a somewhat outdated UI, less than seamless Salesforce integration, or occasional bugs.

If these or other factors made you look for a Yesware alternative—we can help. By pinpointing the features a suitable alternative should have and reviewing the three best-rated platforms, we’ll assist you in finding the right solution for your business. ⚙️

How We Selected the Best Yesware Alternatives

Our team explored dozens of Yesware alternatives and shortlisted the top three. To ensure our reviews are objective and bias-free, we examined each platform’s features in-depth and analyzed how they compare to Yesware. In the process, we explored the platforms’:

  • Data accuracy
  • Ease of use 
  • Data prospecting and enrichment capabilities
  • Integrations
  • Pricing

We also went through reviews from websites like G2, Capterra, and Trustpilot to understand how users feel about Yesware alternatives and identify their unique advantages and potential drawbacks.

Our team also consulted industry experts and influencers to gain more insight into the platforms and receive their valuable feedback.

This approach led us to four fantastic solutions. Still, as each product is unique, you need to consider the following factors to pinpoint the compatible one:

  • Your budget—The right platform should offer valuable features at a price that won’t drain you financially 💰
  • Your team’s size—Think about how many people you have on board and find a platform that can accommodate your team without hiccups and lags 🧑‍🏫
  • Other tools you’re using—Consider the apps you’re already using for your outbound campaigns and look for a platform that can easily integrate into the ecosystem 🛠️

3 Yesware Alternatives—Detailed Reviews

To make the decision easier, we selected three Yesware alternatives that can help you build and manage your outbound campaigns:

  1. Mailshake
  2. Salesloft
  3. Outreach

1. Mailshake

Source: Mailshake

Mailshake is a solid alternative to Yesware with options that focus on:

  • Email personalization
  • Engaging with prospects via social media and phone
  • Managing campaigns from a single dashboard

The platform’s Data Finder gives you access to 100+ million prospects, for which you can use filters like company, role, or location to find your leads.

Mailshake boasts impressive email deliverability options. You can take advantage of the email domain setup assistant, free email warmup, and in-app copy analyzer to learn more about spam words and how to avoid them.

The platform also leverages the power of AI to help you personalize emails. SHAKEspeare AI can generate copy, and Spintax helps you randomize and customize parts of existing emails to save time. 🤖

With automated follow-ups, you can boost your productivity, save time, and drive engagement—create your own or use templates. You can even set trigger-based follow-ups that get sent when your recipients take specific actions like clicking on a link or submitting a form.

Source: Mailshake

The platform integrates with email providers, CRMs, and calendars to help you centralize work.

A potential drawback to consider is pricing. Prices are transparent, but some options like data finder and list cleaning are credit-based, so you’ll need to pay extra for them. If you’re a small business or a startup, you may be inclined to look for Mailshake alternatives that offer more value for money.

Plus, there’s no free trial, and you can’t get a refund, so you may end up paying upfront for a platform that doesn’t suit your needs.

Another concern is the platform’s ease of use—some users struggled with setting it up, even after getting help from customer service. 

Pros Cons

✔️ Email deliverability features

✔️ AI email personalization

✔️ Automated follow-ups

✔️ Seamless integrations

❌ No free trial

❌ Somewhat complicated setup for new users

2. Salesloft

Source: Salesloft

Salesloft is a powerful platform that can help you generate, track, and score leads, create and track emails, and test your outreach campaigns.

The platform’s robust lead tracking system lets you manage everything from the initial contact to closing the deal. Automated lead scoring allows you to gain a better understanding of your captured leads and spot sales opportunities.

The platform offers email templates and automated follow-ups that let you personalize your campaigns and enhance engagement. You can leverage email tracking options to monitor the success of your campaigns and do A/B testing to understand what works for your target audience.

Salesloft boasts advanced reporting options—users can track bounce rates, open rates, and replies and use the info to adjust the strategy. The platform harnesses the power of AI and human insight to help you:

  • Forecast sales
  • Pinpoint risks
  • Tailor strategies for mitigating risks

Salesloft integrates with 100+ tools, such as HubSpot, Slack, Salesforce, and Leadinfo, letting you bring all your work under one roof.

As far as the pricing goes, Salesloft has three plans:

  1. Essential
  2. Advanced
  3. Premier

Unfortunately, the website doesn’t provide pricing information, so you’ll need to contact the company for more details.

In terms of potential drawbacks, some Salesloft reviews mention that they frequently experience lags or issues with features on the platform, which can drastically affect workflows and overall productivity.

Pros Cons

✔️ Lead tracking and scoring

✔️ Advanced reporting options

✔️ Sales forecasting

✔️ A/B testing

❌ No transparent pricing

❌ Frequent glitches and issues with features

3. Outreach

Source: Outreach

Outreach is a popular sales execution platform that promises to help you build a structured and repeatable sales process to save you time and enhance productivity.

The platform streamlines prospecting workflows with features like templates, tasks, and snippets to help your sales reps engage with leads. Outreach also boosts the quality of your data—it syncs data from LinkedIn, calls, and emails with your CRM contacts so that your team knows how to approach the leads.

With options like machine-learning-driven A/B testing and buyer sentiment analysis, you can gain valuable insight into the best way to engage with your prospects and respond to their needs. 📊

Outreach leverages AI to forecast opportunities and identify risks—according to the platform, its machine learning model can estimate if a deal will close with 81% accuracy. It even suggests steps to take to mitigate risks and drive your campaigns in the right direction.

You can extend the platform’s functionality by integrating it with over 100 tools like Cognism, Crunchbase, HubSpot, and Verify Emails.

When it comes to Outreach pricing, you can choose one of the two plans:

  1. Standard
  2. Professional

Prices aren’t stated on the website, so if you want to know more, you’ll need to contact Outreach.

As for potential drawbacks, some users mention the platform’s lack of intuitiveness. If you’re new to the industry, you may find Outreach too complicated to set up and use.

Pros Cons

✔️ Options for boosting the quality of your data

✔️ Machine-learning-driven A/B testing

✔️ 100+ integrations

✔️ AI-based forecasting and risk identification

❌ Lack of transparent pricing

❌ Lack of intuitiveness

💡 Bonus read: Want to learn about other Yesware alternatives? Check out our comprehensive reviews of the following platforms:

The Final Verdict—What Yesware Alternative Should You Go With?

Every Yesware alternative we discussed is on our list for a reason—it offers something unique that can help you streamline your outbound campaigns.

While Yesware and its alternatives can support your outreach initiatives, they share the same drawback—they lack advanced prospecting capabilities.

Some Yesware alternatives we’ve mentioned allow you to tap into a single database to find prospects. But this isn’t enough. More often than not, you won’t always be able to find complete or reliable information within the database, and your entire outreach campaign could go to waste before it even begins. 

If you want your campaign to succeed, you need to have a strong foundation first. Combine your sales engagement tool with a solution that:

  1. Has strong prospecting and data-providing capabilities
  2. Automates all processes of lead generation
  3. Uses AI to craft hyper-personalized emails for guaranteed deliverability

If you need such a tool, Clay is your best choice. This sales automation platform offers fantastic prospecting features that help you focus your efforts on individuals and companies that are likely to convert.

💡 Fun fact: Clay integrates with Salesloft and Outreach, allowing you to combine state-of-the-art prospecting and sales engagement features and centralize work.

How Does Clay Fit Into the Outreach Puzzle?

Source: Clay

Clay is an innovative sales automation platform that specializes in:

  • Data prospecting
  • Data enrichment
  • Lead generation
  • Campaign personalization

Thanks to its versatile feature set, Clay can complement each platform we’ve mentioned and help you confidently make that first step in every outreach campaign—compiling quality lead lists. 

One of the platform’s many stellar features is its integration with dozens of data providers. Instead of relying on a single database, such as Yesware and some of its alternatives, Clay gives you access to 50+ data sources like Clearbit, and Hunter. This means you’ll always be able to get the data you need, be it basic contact info or hard-to-find details. 🔍

With Clay, you can:

Clay helps you maximize data coverage and accuracy and save time and money with waterfall enrichment. This option lets you search sequentially across multiple providers for the desired information on people and companies. You only pay for the obtained data, so there are no unnecessary costs.

Source: Clay

Once your lead list is ready, all that’s left to do is: 

  1. Leverage Clay’s AI message drafter to create impressively personalized emails 
  2. Send your message and wait for a response

While you can’t use Clay to send emails, you can easily integrate it with your preferred outreach tool—the platform has 100+ integrations, including Zapier. In only a few clicks, you can push your messages to an email sequencer or CRM. 👌

Other Notable Features To Fuel Your Outbound Campaigns

We’ve mentioned that Clay integrates with 50+ data providers and offers waterfall enrichment, but these options are only a drop in the bucket of fantastic features. 

Clay has a fantastic AI-based assistant named Claygent that can find and summarize any data you need on a particular prospect. Go from digging up general company info like locations and job positions to something specific like finding customers in company case studies. You can monitor Clay’s work by checking the logic behind every answer, so you can always be confident of its accuracy. 🤖

Source: Clay

Here are other notable options you should know about:

  • AI enrichment—Uses ChatGPT to qualify leads and summarize research. You can even use prompts to train the AI models to target leads with more success
  • Templates—Dozens of templates for different use cases like email writing, contact sourcing, and lead scoring help you save resources and minimize mistakes

You can get all these options and more without compromising on ease of use—Clay offers an intuitive interface and is suitable for those new to the industry, as well as professionals with years of experience.

Source: Clay Wall of Love

Transparent Pricing, Optimized Costs

Transparent and straightforward pricing is another advantage—explore Clay’s options with a free plan. If you like what you see, choose one of the four paid plans:

  1. Starter—$149/month
  2. Explorer—$349/month
  3. Pro—$800/month
  4. Enterprise—Custom

Every plan allows unlimited users, so you don’t have to worry about scalability or skyrocketing costs. ♾️

Create Your Clay Account

Now that you’re familiar with Clay’s functionalities, there’s only one step left to take—creating your account. Luckily, the process is a breeze:

  1. Head to the signup page
  2. Enter the required info (your name, email, and password)
  3. Enjoy the platform’s options

If you’re still unsure whether the platform is a good fit or want to know more about it, visit Clay University, where you can get a detailed walkthrough of its options. We also recommend joining the Slack community and signing up for the platform’s newsletter. 💌

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