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Discover creative ways to build targeted, high converting prospecting lists from scratch.

Lol Eric doesn't talk this fast, change the default speed here!
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8 wonderful tutorials

Clay has a ton of integrations to choose from, how do we find information to feed into these integrations? Sometimes, just figuring out where to start can be an overwhelming process- until now. Eric goes over some ways to find the information needed to complete basic Clay integrations, such as a person’s name, company website, or LinkedIn profile.

The first data point that Eric finds for us is a Company Website. You may have a list of company names, but what if you don’t want to manually insert their domains? Luckily, Clay has a Clearbit integration for that. We can use this to find company websites to surprisingly high accuracy. You can use Google to do this as well, with the perk of this integration being able to exclude domain results as well.

The second piece of data that can be worth finding is a LinkedIn URL. We use the Enrich Person from Search integration to do this, and after inputting a few small pieces of information about our desired target, the integration will populate with the people we are looking for.

Now that you know how to gather information for your Clay table, you can unlock the potential of Clay by using our super powerful tool combined with your infinite creativity. We hope this helps, feel free to reach out to us if you have any questions, and happy prospecting!

Use sources to find people, companies and more to use in conjunction with our 50+ integrations

Personalizing your outreach has never been more important. This video goes over some data sources and fields you can use in your cold outreach to make prospects feel like you have done your research.

Personalize your outreach more than 50+ enrichments available

Each of our integrations is structured in a certain way to allow for the most freedom and scalability possible. We allow the use of columns, formulas, and raw text in most of our integrations so when you run them, you get the exact output you need.

In this video, Matthew goes over some basics on how our integrations work, how to run them, and where to look for the integration you want. Here are a few of the points covered:

1. Most integrations require a few basic pieces of data, and most commonly this includes a company website. This, a name, a LinkedIn profile, and an email can all be great starting points when running a Clay integration.

2. To find an integration, simply go to the top right of your Clay table and you’ll find a directory of all available integrations. Some are marked with a coin icon (require clay credits) or a key (requires an API key). They are also sectioned off by function- for example, integrations that involve finding/checking emails are in the “Email” section.

3. To run an integration, click on it and fill out the required information. It will most likely ask for data already found in your Clay table somewhere, hence the need to find starting information. You also have the option to run formulas (our AI Formula generator is awesome) or conditionals with these integrations.

We hope that some of these basics help you get started with Clay! Feel free to reach out to us if you have any further questions, and happy prospecting!

The basics to using any integration within Clay.

LinkedIn profiles can provide us with a ton of information about prospects, what they do, and their work history. However, it’s super difficult to do this at scale; it used to take hours of manual research to find information on sales prospects - until now. With Clay’s “Enrich Person” LinkedIn integration, you suddenly have access to hundreds of datapoints about any number of prospects you’d like. Here’s how to do it:

Our “Enrich Person” LinkedIn integration only requires their LinkedIn profile as input (if you need that, just check out our LinkedIn source). Find the “Enrich” tab at the top right of your screen, find the integration, input the LinkedIn account, and click “Run”. Soon, you’ll see that each of the people you put in the Clay table will be populated in the integration column.

Upon clicking any of these results, you will find that you now have access to just about anything publicly accessible about the person you enriched. This can include work experience, contact information, college, connections, and more. This information can then be mapped out to your Clay table for further prospecting use. We hope this helps, feel free to reach out if you have any questions, and happy prospecting!

Enrich profiles on LinkedIn to find key information on anybody you want

Our Chrome Extension lets you scrape any website you want, essentially turning the entire internet into a data source. Want to scrape Y-Combinator companies, or speakers at a conference, or a list of products you want to purchase? You can now do this with a few clicks of your mouse! Once the data is scraped to your liking, you can export it to your Clay table for further enrichment.

In this video, Matthew demonstrates how to use the Clay Chrome Extension to extract data from a website. Here’s how to do it:

Step 1: Download the Clay Chrome Extension.

Step 2: Navigate to the page that you’d like to scrape. Click on the Chrome Extension to open it up.

Step 3. Often times, the extension will generate a list of all the pieces of data you want to scrape. If this happens, and the data is to your liking, all you need to do is scroll through the database and make sure that Clay scrapes each list section you want. Then, just click “add to table” and the data will populate in your Clay table!

However, sometimes the Chrome extension won’t scrape the data you want, or maybe it’ll scrape too much. In this case, you can map our your own recipe to scrape exactly what you’re looking for. Here’s how to do it:

Step 1: If you’re on the extension already, go to “Select Data” and create a recipe.

Step 2: Then, click “Select Data”. If the page you’re mapping isn’t a list, then you’ll want to start mapping individual attributes of the page. If it is a list, then select the list option.

Step 3: Start selecting the attributes that you want to map. Make sure to assign them the correct category (text, image, link, etc) because different data will pop up depending on the attribute.

Step 4: Create the recipe and begin scraping! Export the data to a Clay table once you’ve found everything you’re looking for.

We hope this helps! Feel free to reach out to us if you have any questions, and happy prospecting ⛏

Use the Clay Chrome extension to scrape data from the web to later enrich within Clay.

So, you’ve found some companies that you feel are viable prospects for your outreach and now want to find a way to contact them. A natural next step would be to find the company’s contact information, preferably from a decision maker that has the ability to directly make change for you and your business.

In this video, Matthew shows us how to find the decision makers through one of our LinkedIn integrations. Here’s how to do it:

Step 1: Make sure you’ve found and enriched the companies you’re trying to find decision makers in. You can check our Enrich Company Tutorial to do this.

Step 2. Go to out “Find People” integration. The prompts will ask you for a limit to how many people you want returned, what job titles you’re looking for, the company domain, and whether you only want people that are currently at the company.

Step 3: Click “Run”, and people that match your criteria will appear in the results. You may want to map their names out to your table for this next step.

Step 4: Go to our “Find Work Email” integration. Put in the prospect’s name and company domain, and then click “Run”.

From there, you will have the work emails of the main decision makers at each company! You can use this information for outreach, getting your product or service to the people that can really use it. We hope this helps, happy prospecting ⛏!

Use our LinkedIn integration to find people within a company, then enrich for their contact info.

A great way to vet whether a prospect is within your ICP is to determine whether their website mentions a keyword that is core to your target audience. This allows you to easily eliminate prospects that definitely weren’t what you’re looking for. However, we didn’t want you to have to search hundreds (if not thousands) of web pages yourself, so we made a tool that does it for you! Here’s how to use it:

First, go to our “Scrape Keywords from Website” Google integration. From there, all you need to do is pull your URL column into the allotted box and then tell the integration what keywords you’d like to look for. Then, press run and let the tool do its magic!

After the results populate, you will not only be able to see if the website mentions the keyword, but also check out the link(s) where the keyword is located. You can use this to double check the tool’s effectiveness or read the section where the keyword is. We hope this was helpful, reach out to us if you have any questions, and happy prospecting!

Search any website for keywords to score companies based on a customizable rubric

It used to take hours to find, aggregate and sort through prospecting lists by manually scraping different sources for leads. However, manually finding each and every one of your prospecting leads is a thing of the past. Clay’s LinkedIn source allows you to do this (in a way that perfectly matches your parameters) in minutes. Here’s how to do it:

To start, all you have to do is click “New Table” on your Clay dashboard and select our LinkedIn Profiles source. Once the window pops up, you’ll see that you’re able to filter essentially every part of a LinkedIn profile; you can look for specific headlines, job titles, places of work, experience title/descriptions, and more. Once you’ve input exactly what you’re looking for, click “Run” and all of the results will populate in a new table (or an existing one, if you’d like).

Once those results are in your table, you can map out key information, use our other LinkedIn integrations with the data, or use them for whatever else your heart desires. We hope this was helpful and feel free to reach out to us if you have any questions or comments. Happy prospecting!

Use LinkedIn as a source to import profiles and companies into Clay

Our Yelp “Find Businesses” integration can be super helpful in a variety of ways, but in this video, Eric shows us one of the coolest ones- to personalize outreach by finding top rated restaurants where your prospect lives. This adds a touch of personalization that almost seems like it could never be automated, but with Clay, it can be done with a few clicks.

To find businesses within a prospect’s local area, all you need to have prior is a prospect and where they’re located. If this seems difficult to do, don’t fret- we have integrations for that too (see “Enrich Company” integrations). Once you’ve mapped out a company’s location, you can then go to the “Enrich” tab at the top right of your Clay table and search our Yelp “Find Businesses” integration. From there, you just need to input your company’s location, define any further parameters you might want (check the video for some good ideas) and then click “Run”.

From there, you can use these local businesses to personalize your outreach messaging- for example, sending out a message that says something along the lines of, “I’ve heard great things about [restaurant]. Have you ever been?” This level of personalization is likely not used by your competitors and will stand out amongst a sea of cold outreach. We hope this helps, and happy prospecting!

Find local business information like reviews, address and phone number
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More ways to Clay ✨

Discover more resources to start building your dream prospecting lists with Clay!


What are Clay credits?
How does Clay work?
What is the benefit of using multiple data providers?
What is the benefit of using
multiple data providers?
Does Clay enrich both accounts and contacts?
Does Clay enrich both accounts
and contacts?
How does Clay’s Chrome Extension work? Is it included in my plan?
How does Clay’s Chrome
Extension work? Is it included
in my plan?
How does Clay’s Chrome Extension work?
Is it included in my plan?