Clay (Free): to import search results, score leads, and automate outbound messages
Use Clay to tap into the world’s largest database: Google.
This Claybook turns Google Search into a custom signal engine. You can query Google directly from Clay, pull in live search results, and extract high-fit signals specific to your ICP like “publishes a newsletter,” “hiring for RevOps,” or “featured in TechCrunch.”
Clay then finds the people behind those pages, enriches them with contact data, and drafts personalized outreach for you.
Go beyond generic intent data and uncover niche, high-fit accounts on your own terms.
How it works:
- Customize your Google search query to surface custom buying signals
- Use Claygent to identify the people behind each result (e.g. authors
- Enrich profiles with LinkedIn data and work emails
- (Optional) Score leads using ChatGPT-powered prompts
- Auto-draft personalized outreach using Twain or Claygent
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Customize Google search query
Next, customize the Google search query to find signals relevant to your business and industry. For example, we want to find creators who publish newsletters because Clay can enrich their databases so they can sell better ad spots. For us, newsletter = high fit. So we search Google for published Beehiv.com newsletters, then pull page one results into the table.
Step 3:
Customize Claygent prompts to find relevant signals
In this example, “high fit” means “has a newsletter.” But high fit signals mean nothing if we can’t also act on them. So we ask Claygent to find the authors of these newsletters and their LinkedIn profile URLs. Once we have LinkedIn profile URLs, we can use them to find work emails through Clay’s waterfall enrichment.
Customize the Claygent prompt to find the people behind your fit signals so you can act on them as well.
Step 4:
Edit lead scoring (optional)
Next, if you want, you can score your newly found, high-fit leads by customizing the ChatGPT lead scoring prompt. If not, you can delete these columns altogether.
Step 5:
Customize outbound message
Last, we ask Claygent to find podcast appearances from our newsletter creators, then use Twain (natively integrated with Clay) to draft two outbound messages. Customize both to fit your style and preferences.
Copy the template
Start capturing custom buying signals through Google search–without ever leaving Clay.
Simply copy this template, follow the steps above, and let Clay work its magic.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
Clay University
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