Clay (Free): to source and enrich contacts from your TAM
Before we begin
Don’t wait weeks to find the right accounts.
This Claybook will help you build your total addressable market (TAM) from scratch using Clay’s Find People search. Just define your ICP criteria, find matching contacts, and enrich them instantly.
No scraping. No waiting. Just a flexible workflow you control so you can qualify accounts, understand their business model, and automate what happens next.
How it works:
- Use “Find People” to search for contacts that match your ICP
- Automatically enrich each contact with company and LinkedIn data
- Use Claygent to define business model and target customer
- Customize the rest of the flow: score, find emails, write messages, automate outreach
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Use Find People to find ICP-fit contacts and companies
Next, use Clay’s Find People search to define your ICP criteria and import contacts who match it. Once imported, the table will automatically enrich those contacts with company data.
Step 3:
Use AI to find their business model and target customer
Next, to ensure the company matches your ICP, customize the Claygent prompt. Out-of-the-box, this Claygent prompt defines the business model and target ICP of the account. Leave it as is, or customize to better fit your needs.
Step 4:
Customize from here
Last, customize the rest of the workflow any way you can imagine: use formulas to score accounts, add waterfall enrichment to find emails and phone numbers, use AI to draft outbound email sequences, automate outbound emails using a tool like SmartLeads or Outreach, and so much more.
Copy the template
Source contacts from your TAM in seconds using Clay’s Find People search.
Simply copy this template, follow the steps above, and let Clay work its magic.
Need help?
If you have any issue, you can ask for help in Slack or schedule time with a Clay expert.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
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