Clay (Free):to monitor brand mentions on Reddit and analyze their sentiment with Claygent
Before we begin
Reddit is where honest feedback lives, and where buying signals hide.
Good news: Now you can use Clay to monitor brand mentions on Reddit.
This Claybook helps you find real conversations about your brand (or your competitors) on Reddit, then uses Claygent, Clay’s AI research agent, to classify the sentiment of each mention. From frustrated customers and raving fans to competitive callouts and feature requests, these signals can help you identify warm leads, churn risks, or timely reasons to reach out.
Use it to spot deal-saving insights, spark outbound conversations, or arm your reps with context before they reach out.
How it works:
- Add a table to import brand mentions from Reddit
- Copy over the Claygent prompt to classify each mention’s sentiment
- Filter mentions by positive, negative, neutral, or mixed
- Use the results to prioritize accounts, trigger alerts, or customize outreach
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Import brand mentions from Reddit
You’re not actually going to use the table template you just copied. But you will use the Claygent prompt in a second, new table (more on this in the next step). For now, add a second table where you’ll import brand mentions from Reddit.
Step 3:
Analyze sentiment and classify mentions with Claygent
Next, copy the Claygent prompt from the table template and recreate it in your new Reddit brand mention table. Claygent, Clay’s AI research agent, will analyze every Reddit brand mention and classify its sentiment as positive, negative, neutral, or mixed.
From here, you can customize the workflow any way you can imagine: ask Claygent to spot product feature requests, stack brand mentions from Reddit with brand mentions from LinkedIn, use Reddit signals to time and trailer outbound messaging, and more.
Copy the template
Start capturing Reddit brand and competitor mentions in Clay.
Simply copy this template, follow the steps above, and let Clay work its magic.
Need help?
If you have any issue, you can ask for help in Slack or schedule time with a Clay expert.
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