Clay (Free): to import social posts from LinkedIn that mention your company name, and enrich people who comment
Before we begin
Whether it’s a shoutout, a question, a critique, or a casual name-drop, every public mention is an opportunity to engage, qualify, or learn. But most companies let these signals slip by unnoticed, buried in the feed or locked inside a team member’s notifications.
Missed opportunity.
This is where brand mention signals come in. By automatically tracking and enriching mentions of your brand across LinkedIn posts, you can turn passive noise into actionable insight:
- Spot buyers in the wild without waiting for a form fill
- Route warm leads to sales or CS in real time
- Understand how people are framing and interpreting your product
- Prioritize advocates and influencers in your network
- Respond quickly to negative or confused mentions before they snowball
In this Claybook, we’ll show you how to automate brand mention alerts using Clay’s out-of-the-box brand mention signals.
It pulls in LinkedIn posts, enriches the data with author and sentiment info, writes to your contact table, and even sends alerts to Slack so your team never misses a moment that matters.
How it works:
- Find and enrich posts: use "find social posts" to pull linkedin posts (e.g. mentioning “clay”) and enrich them with metadata (author, content, comment count) using "enrich social post".
- Extract core post data: create fields to extract key details like post text, url, creation date, and update time.
- Enrich author info: use "enrich person" to pull the author’s name, title, and organization from their linkedin profile.
- Analyze and classify content: use "clay category & sentiment" to assess sentiment and categorize the post’s mention of clay; extract those values into fields.
- Capture and route comments: use "get comments on a social post" and write those, along with the original post data, to the "all social post reactors" table.
Notify via slack: send a message to a slack channel when a post about clay is detected, including author info, sentiment, category, and post link.
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Import brand mentions using Find Social Posts
To import LinkedIn posts that mention your brand name, use Clay’s native “Find Social Posts” source field. Just select your search criteria (company and people filters, company URLs, keywords, timeframe, max number of results) and Clay will automatically fetch related posts, their URLs, the LInkedIn profile URLs of the authors, reactions, and more.
Once posts are imported to the table, Clay will automatically enrich the person who posted it with their personal LInkedIn profile data like name, job title, and company.
Step 3:
Customize Claygent sentiment and categorization prompt
Next, this table uses Claygent, Clay’s AI research agent, to help analyze the sentiment of the post (positive or negative) and categorize its content. Customize the prompt (sentiment and categorization) to fit your business and preferences.
Step 4:
Edit “Write to Other Table” (optional)
The table automatically fetches the people who commented on the post and writes each of them, along with their profile URLs, job titles, company, and more, to the second table titled “All Social Post Reactors.”
You can leave this sequence alone. Or you can customize which columns of data you want to write to the second table (i.e. you can add or delete data points you want to send to table two).
To learn more about writing data to another table, take the Clay University 101 course: Mastering Write to Table.
Step 5:
Send notifications to Slack (optional)
Next, to send Slack alerts to sales when someone mentions your company name on LinkedIn, connect your account to the last column in table one.
Step 6:
Lookup accounts in CRM (optional)
Last, this table looks up target contacts in our CRM to see whether or not one of them commented on a post that mentioned Clay. You can replicate this step with any CRM (either through a native integration or with HTTP API).
Copy the template
Start automating brand mention signal capture, natively in Clay.
Simply copy this template, follow the steps above, and let Clay work its magic.
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