Clay (Free): to capture social signals like brand, competitors, and keyword mentions
Buyers talk before they buy. But are you listening?
This Claybook will help you automate social listening across LinkedIn, X, Reddit, and YouTube to surface warm leads who are already engaging with your brand, competitors, or key industry keywords. Instead of guessing who to target, you’ll know who’s actively showing interest.
Spot brand mentions, identify engaged users, enrich with profiles, and send outreach. Fully automated.
How it works:
- Add your company and competitors to monitor brand mentions on LinkedIn
- Use Trigify to capture people engaging with specific posts or keywords
- Track engagement with relevant videos using YouTube search
- Monitor X.com for brand and competitor mentions (plus user enrichment)
- Pull Reddit mentions from select subs and enrich posts + comments
- Customize filters and automate alerts, outreach, or routing to CRM/Slack
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Add your company and competitors to the LinkedIn brand mention tables
Next, to monitor your company’s LinkedIn brand mentions as well as your competitors’, customize the first two tables to include your LInkedIn organization ID and your competitor’s URL.
Step 3:
Customize Trigify source to find people who have engaged with specific social content
Next, we use Trigify, natively integrated with Clay, to find prospects who have engaged with specific social content related to our industry or company. Customize your target audience and post keywords to source posts and people relevant to your business.
Once Trigify imports prospects, the table will automatically enrich them with their LInkedIn profile data.
Step 4:
Customize YouTube source to find people who have engaged with specific videos and keywords
Next, we use Clay’s native YouTube search source to find people and channels who are talking about and engaging with content related to our company and industry. Customize the YouTube search criteria to curate people and channels engaging with your company and industry.
Step 5:
Customize X.com source to find company and competitor mentions
Import company and/or competitor mentions (and the people who do the mentioning) who mentioned specific keywords or X.com profile handles. Customize the search criteria to fit your business and industry. Once the table pulls in X mentions, it will automatically enrich people with X.com data like name, previous tweets, followers, and more.
Next, to monitor X profiles and followers, add your (or your competitors) handles to the first column of both tables.
Step 6:
Customize Reddit search to find company mentions
Last, select the keywords and subreddits you want to monitor from the Reddit search filters. Once Clay imports relevant Reddit posts, it will automatically enrich them with their comments.
Copy the template
Automate social listening across LinkedIn, X, Reddit, and YouTube.
Simply copy this template, follow the steps above, and let Clay work its magic.
Need help?
If you have any issue, you can ask for help in Slack or schedule time with a Clay expert.
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