You’ve heard the promise of Clay. You’ve seen how GTM teams from Rippling, Vanta, OpenAI, Verkada and more use it to run rapid growth-related experiments (E.g. ABM, automated outbound), increase operational efficiency through data enrichments & consolidate tech stacks.
Teams jump into implementing Clay due to these promises, and often, make one of these mistakes:
I eliminate these mistakes by:
I show how Clay can directly impact two areas of your business:
Growth
Operational Efficiency
I work with my clients as a strategic partner, either through long-term engagement, or short-term advisory of coaching. Reach out and let's chat further!
""...unless you intend to treat GTM Engineering/Clay as almost a full-time job and a full-time workstream that you will devote energy to, you should leverage experts to do the work because it is ever-changing...you should outsource it to an expert who is doing that like Asher""
Most teams underuse Clay because they don’t know what’s possible or how to structure it strategically. I work directly with your team as a certified Clay expert to design and implement workflows that align with your go-to-market goals 0 from sourcing and enrichment to campaign execution. Instead of messy tables and wasted potential, you’ll get a living GTM system that drives growth, efficiency, and a real return on your Clay investment.
Many teams struggle to unlock Clay’s full potential - from building their first tables, to getting the AI prompts to work well, to aligning it with their GTM motion. I work alongside your team through a hands-on advisory and coaching approach to design ICP-driven workflows and meaningful signals. The result: your team gains immediate results in conversion and efficiency, plus the long-term skills to keep optimizing Clay as a true growth engine, not just another tool.
Most teams waste time on generic databases like ZoomInfo or Apollo, only to end up with outdated or inaccurate data, especially in niche or local markets. I help you build precise, custom prospect lists using web scraping, industry sources, and AI-powered verification in Clay. The result: your team gets accurate, ready-to-use leads that match your ICP, so they can focus on engaging the right prospects instead of searching for them.
Most CRMs lose reliability fast, data decays every few months, manual entry introduces errors, and soon no one trusts the system. I fix that by connecting your CRM to Clay, which enriches and verifies data across 150+ sources and AI agents. Your records stay clean, accurate, and up to date, turning your CRM into a living, trusted system that empowers your team with reliable insights and fuels smarter, more effective campaigns.
Growth teams often lose speed because data sourcing, filtering, and cleaning take too long across multiple tools. I use Clay to bring everything into one place - sourcing, enriching, and preparing campaign-ready data with built-in AI and workflow logic. This results in faster experiments, cleaner execution, and smarter campaigns that drive higher response rates, stronger pipeline, and accelerated growth.
Have something in mind (E.g. A GTM Playbook, A heavy enrichment project). You think Clay might be able to do it, but you're unsure how. Reach out, and let's see how I can help!
