Problem: Your CRM is supposed to be the single source of truth. But in reality, the data quickly loses reliability. Information naturally decays every 3–6 months as companies and contacts change, and on top of that, different team members (like Marketing or Sales) often enter information manually, which can introduce errors or inaccuracies. The result? Leadership and everyone else lose trust in the CRM, making it hard to run campaigns or make confident decisions. Solution: We connect your CRM to Clay, which integrates with 150+ enrichment platforms and AI agents. This process not only cleans and enriches company and contact data, but also verifies active emails and phone numbers to ensure accuracy. From the account level all the way down to individual contacts, your CRM data is refreshed and then seamlessly pushed back into the system. Outcome Your CRM becomes a trusted, living system that’s always accurate, empowering revenue & GTM team with data they can actually use, and giving leadership reliable insights to drive smarter decisions and more effective campaigns.
- Signals & Intent
- Inbound Lead Enrichment
- Account Research & Scoring
- TAM Sourcing / Prospecting / List-Building
- CRM Enrichment - Hubspot
- Growth stage startups (Series B-C)
- Mid-Market / Enterprise
- Growth or RevOps agencies
- SaaS
- B2B
- US
- English
- Mandarin Chinese
- any budget
- 1 month
Fractional Clay Consultant & GTM Engineer - Helping SaaS, Growth, and RevOps teams turn GTM strategy into systems with Clay. Building ICP lists, enriching CRM data, and coaching teams on Clay to scale smarter.
I provide fractional GTM engineering and Clay expertise for SaaS companies, growth agencies, and RevOps teams that want to scale faster, smarter, and with cleaner data.
Most teams know their go-to-market strategy but struggle to translate that strategy into systems. That’s where I come in - I use Clay as the backbone to operationalize your GTM motion so it’s not just an idea, but a repeatable, scalable engine.
Here’s how I help:
- Targeted List Building - Most outbound fails at the very first step starting with the wrong list. Databases like ZoomInfo or Apollo are often too broad, outdated, or inaccurate, especially for niche industries. I help you build highly refined, ICP-driven lists using scraping, enrichment, and verification, so your team spends less time searching and more time engaging the right prospects.
- CRM Data Enrichment & Refresh - Your CRM is supposed to be your source of truth, but the reality is different. Data decays every 3–6 months, and manual inputs from Sales or Marketing only add more errors. I connect your CRM to Clay and its 150+ enrichment platforms and AI agents to clean, enrich, and verify all your account and contact data (including active email and phone verification). The updated data is then seamlessly pushed back into your CRM, turning it into a trusted, living system your reps and leadership can actually rely on.
- Clay Consulting & Coaching - Clay is powerful, but it can feel overwhelming without the right guidance. I provide consulting + coaching services that combine both done-for-you execution (so you see results quickly) and done-with-you enablement (so your team learns how to run Clay long-term). This includes setting up your first tables, creating ICP workflows, and building signals that matter—while also teaching your team how to keep refining Clay as your GTM needs evolve.
By combining these services, I help teams go beyond generic outreach and outdated CRMs. Instead, you get a fully operational GTM system powered by Clay, one that delivers cleaner data, sharper targeting, and better conversions, while building your team’s own capability to scale.
In short: I don’t just implement Clay. I engineer your GTM systems around it-so Clay becomes the engine that powers your growth.
""...unless you intend to treat GTM Engineering/Clay as almost a full-time job and a full-time workstream that you will devote energy to, you should leverage experts to do the work because it is ever-changing...you should outsource it to an expert who is doing that like Asher""
Use Cases
Problem: Most teams rely on databases like ZoomInfo, Apollo, or Sales Navigator, where sales reps spend up to 80% of their time just searching for the right contacts. The data is often outdated or inaccurate, especially for niche industries and local businesses - leading to wasted effort and poor outbound performance. Solution: We build highly refined, custom lists based on your Ideal Client Profile (ICP). Using mass web scraping, industry-specific sources, and AI-powered/manual verification with Clay, we ensure accurate targeting and up-to-date data. Outcome: Instead of wasting time digging through generic databases, your team gets a ready-to-use list of companies, leads, and contacts that fit your ICP - so reps can spend less time searching and more time engaging the right prospects with confidence.
Problem: Clay is a powerful platform, but many teams struggle to unlock its full potential. Whether it’s building your first tables, setting up signals, or knowing how to align Clay with your GTM motion, the learning curve can feel steep. Without the right guidance, teams risk using Clay as just another tool, rather than as the system that powers smarter targeting and outbound. Solution: We provide consulting and coaching services that combine both done-for-you and done-with-you approaches. This means we don’t just set up Clay for you, we work alongside your team to implement custom workflows, build ICP-driven tables, and create signals that matter. At the same time, we coach your team on how to use Clay effectively, so they build the skills and confidence to keep scaling beyond the initial setup. Outcome: You gain both immediate execution and long-term capability. In the short term, you’ll have Clay workflows up and running that drive measurable improvements in conversion, revenue, and GTM efficiency. In the long term, your team will have the know-how to continue refining and expanding Clay usage, making it a true growth engine rather than a static tool.