Directory/Crumbs
Crumbs

Crumbs

Artisan
Belgium
Expertise
  • Account-Based Marketing
  • Signals & Intent
  • GTM Copilot
  • AI Outbound
  • Inbound Lead Enrichment
ICPs
  • Early stage startups (seed-Series A)
  • Growth stage startups (Series B-C)
  • Mid-Market / Enterprise
Industry
  • Design or development agencies
  • SaaS
  • B2B
  • Industry agnostic
  • Fintech
Language
  • English
  • Dutch
Pricing
  • $5k+ a month
Minimum Engagement
  • 1 month
Support
Ruben Vleurick

Turn Prospects into Pipeline — Go-to-market systems built on Clay that increases revenue.

Turn Prospects into Pipeline — Go-to-market systems built on Clay that increases revenue.

Grow revenue twice as fast with half as many salespeople. We build, test, and scale hyper-relevant outbound systems that do the work of 5 SDRs.

Crumbs specializes in AI-powered outbound systems using Clay as the foundation. We help B2B companies generate pipeline without expanding their sales teams through advanced data enrichment, trigger-based campaigns, and AI-driven personalization. Crumbs + Clay is the revenue partner for B2B teams that want outbound to become a predictable, profitable GTM channel.

Why Companies Choose Crumbs for Clay

Proven Track Record: We've built Clay systems for companies across multiple industries, consistently delivering above-benchmark performance

Advanced Clay Expertise: Our team includes former Clay power users who understand both the platform's capabilities and limitations

AI-First Approach: We combine Clay's data enrichment with advanced AI for trigger detection, personalization, and optimization

Transparent Methodology: Unlike black-box companies, we show you exactly how we build and optimize your Clay systems

Scalable Framework: Our approach is designed to grow with your business, from startup to enterprise

What we deliver

  1. Design your data spine
  2. Aggregate and enrich your total addressable market with 30+ data sources (tech stack, hiring velocity, intent, firmographic fit).
  3. Engineer trigger logic
  4. Real-time job changes, funding, product-usage spikes, and web-scraped cues fire automated, multichannel sequences.
  5. Ship copy that resonates
  6. AI-assisted, human-edited messaging localized in EN ▪ NL ▪ FR.
  7. Iterate & transfer
  8. Weekly A/B loops, dashboards, and SOPs so your team can run solo—or keep us as operators.

Ready to Scale Your GTM with Clay?

Book a 20-minute audit and we’ll surface three intent triggers you can act on tomorrow.

Contact: ruben@getcrumbs.io

Website: getcrumbs.io

Crumbs specializes in AI-powered outbound systems using Clay as the foundation. We help B2B companies generate pipeline without expanding their sales teams through advanced data enrichment, trigger-based campaigns, and AI-driven personalization.

""Our monthly leads have gone up by 3X. The TAM-to-SAM market mapping gave us clarity on our sellable market for the first time, while the triggered GTM system catches prospects at perfect timing moments—role switches, hiring signals, tech adoption announcements.""

Joris De Koninck
CEO at Strivecloud

Use Cases

TAM-to-SAM Mapping & Qualification

What We Build: Sophisticated qualification engines that transform your Total Addressable Market into a Sellable Addressable Market. We don't just pull company lists - we build multi-layer scoring systems that assess real buying intent, technical fit, and organizational readiness. Our TAM-to-SAM engines combine firmographic filters (company size, industry, geography) with behavioral signals (tech stack adoption, digital maturity indicators, partnership readiness) and organizational structure analysis to identify accounts worth pursuing. We build custom qualification prompts that score prospects on multiple dimensions specific to your ICP. Why It Works: Sales teams waste 60-70% of their time on unqualified prospects. By automating qualification at scale, we ensure your SDRs only work accounts that match your ideal customer profile across multiple dimensions - not just "has 50+ employees in SaaS." The result is higher conversion rates because you're talking to the right companies at the right maturity level.

Trigger-Based Campaign Systems

What We Build: Automated monitoring systems that detect high-intent buying signals and launch personalized campaigns within 24-48 hours. We track role changes, hiring patterns, funding announcements, technology adoptions, partnership announcements, and company expansion signals across LinkedIn, job boards, press releases, and regulatory filings. When triggers fire, our systems automatically enrich the lead with relevant context, generate personalized messaging referencing the specific trigger event, and route to appropriate campaign sequences. Common triggers: new VP of Sales hired, company posts job for your category (e.g., "Partnership Manager"), LinkedIn profile updates mentioning relevant tech, company announces expansion into new market. Why It Works: Timing beats messaging. A decent message at the perfect moment outperforms a perfect message at the wrong time. Triggered campaigns catch prospects when they're actively solving the problem you address, dramatically shortening sales cycles and increasing conversion because you're not interrupting - you're arriving exactly when needed.

Multi-Channel Campaign Orchestration

What We Build: Unified campaign systems that coordinate outreach across email, LinkedIn, and phone while maintaining message consistency and preventing channel overlap. We build routing logic that determines which prospects get which channel mix based on seniority, company size, and engagement patterns. Our orchestration includes automated sequencing (when to touch via which channel), duplicate prevention across campaigns, sender rotation management, and unified reporting that shows true multi-touch attribution rather than channel-siloed metrics. Why It Works: Single-channel outreach is dead. Decision-makers ignore cold email. But coordinated multi-channel presence (email + LinkedIn engagement + mutual connection intro) creates pattern recognition and credibility. Orchestration ensures you're not spamming the same person across channels while maximizing touchpoints that feel natural, not aggressive.

Signal Monitoring & Alert Systems

What We Build: Real-time monitoring systems that track external signals indicating buying intent or account changes: regulatory filings, environmental incidents, facility expansions, technology partnership announcements, integration marketplace updates, job postings mentioning specific technologies, and industry-specific triggers. We build custom scrapers and monitoring logic for signals unique to your market (e.g., FDA approvals for medtech, construction permits for industrial, partnership press releases for B2B SaaS), then route triggered accounts to appropriate campaign tracks with enriched context. Why It Works: External signals reveal intent that prospects don't explicitly share. A company posting a "Marketplace Operations Manager" role is screaming they're investing in partnerships - but only if you're listening. Signal monitoring turns implicit buying intent into explicit outreach opportunities, letting you reach prospects when they're already mid-decision process.

CRM Intelligence & Enrichment

What We Build: Automated enrichment systems that keep your CRM current with tech stack data, organizational changes, engagement signals, and competitive intelligence. We build workflows that monitor your existing accounts for trigger events (new decision-maker hired, company raises funding, tech stack changes) and alert account teams to expansion or churn risk. Our enrichment includes decision-maker tracking (who left, who joined, who got promoted), technology adoption monitoring (did they implement competitor solution?), and account health scoring based on external signals - not just CRM activity data. Why It Works: CRMs decay immediately. The contact who championed your deal gets promoted and you don't know who replaced them. The account adopts competitor tech and you find out 6 months later. Automated enrichment keeps your account data current so expansion and renewal teams have fresh intelligence for every conversation, dramatically improving retention and upsell rates.

Competitive Intelligence & Tech Stack Analysis

What We Build: Automated intelligence systems that identify what technologies prospects currently use, which competitors they're evaluating, and where integration or replacement opportunities exist. We analyze tech stack data from multiple sources (BuiltWith, job postings, LinkedIn skills, G2 reviews, integration marketplace listings) to understand a prospect's current vendor relationships and technical environment. Our systems detect technology adoption patterns (when companies add new tools to their stack), identify gaps in their current setup where your solution fits, and monitor competitive displacement opportunities (companies experiencing pain with incumbent vendors based on negative reviews, support tickets mentions, or job postings for replacement projects). Why It Works: Generic pitches lose to contextualized ones. When you can reference a prospect's specific tech stack ("saw you're using Salesforce + HubSpot"), integration pain points ("noticed you're syncing these manually"), or competitive vulnerabilities ("we've helped 12 companies migrate from [competitor]"), you're having a relevant conversation instead of generic cold outreach. Intelligence transforms cold prospects

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