When someone visits your website and is identified as a potential prospect, they automatically receive a friendly, value-first email linking to useful information (such as a newsletter, Tool, guide, or website). On LinkedIn, you'll send a personalized LinkedIn connection request and like one of their recent posts. Then, 2 days later, they send another cold email with a SendSpark video showing typical use cases/celebrating client wins, and offering a free lead magnet. Desired Outcome: Capture warm interest shortly after it occurs and start a genuine relationship with value, rather than a pitch (it should seem coincidental).














