Growth Alliance is an embedded strategic partner that architects and implements AI-powered revenue operations infrastructure for mid-market and enterprise B2B companies. Unlike traditional agencies or freelancers, we operate as a boutique partnership (serving only 4-6 clients simultaneously) with direct founder access and weekly strategic sessions.
Our Approach
We're tool-agnostic across 15+ platforms, using Clay as our primary data orchestration and enrichment engine alongside The Swarm, HubSpot, Salesforce, and specialized enrichment providers. Our 90-day sprint methodology moves through three phases: Define Success (strategic architecture and setup), Test Success (implementation and optimization), and Scale Success (scaling and knowledge transfer).
Who We Serve
Our sweet spot is B2B companies in the $5M-$50M ARR range who have proven product-market fit and are ready to scale operations. We excel with marketing agencies, B2B SaaS companies, PE/VC portfolio companies, and bootstrapped growth businesses. We also serve enterprise companies ($50M+ ARR) implementing advanced operational systems.
What Makes Us Different
Unlike vendors who deliver and disappear, we embed as strategic partners with weekly cadence, metric tracking, and continuous optimization. We don't just advise: we architect, build, and implement sophisticated systems that your team can manage independently. Our boutique model ensures white-glove service with measurable outcomes: clients typically see 10-20 hours/week saved per GTM team member, 40%+ improvement in CRM data quality, and 2-3x increase in qualified pipeline within the first quarter.
Clay Expertise
We leverage Clay for advanced data orchestration workflows, custom waterfall enrichment sequences, prospect research automation, campaign personalization at scale, and API integration with multiple data sources. Clay serves as the central nervous system for our clients' GTM operations, connecting enrichment providers, CRMs, and outbound channels into unified revenue engines.
"Since the beginning of our partnership, the most important thing for us was ROI. We needed to partner up with a team that could come in and modernize our entire approach by leveraging AI, not just for data enrichment, but personalized outreach. Right now, they have driven over 500% and they have also generated over $1 million in closed revenue since we started our partnership. They were also well aware of the challenges that we were facing and they were able to bring solutions to the table."
Transform manual prospecting into a sophisticated Clay-powered outbound system with automated enrichment waterfalls, dynamic personalization, and multi-channel orchestration. Typical outcome: 2-3x increase in qualified pipeline within 90 days while reducing manual research time by 15+ hours/week per rep.
Implement automated Clay workflows that enrich and maintain CRM data quality at scale, eliminating manual data entry and enabling accurate forecasting. Clients typically achieve 40%+ improvement in CRM data quality and consolidate thousands of duplicate records while establishing ongoing hygiene protocols
Deploy sophisticated trigger-based campaigns using Clay to monitor buying signals (hiring patterns, technology changes, funding events, job changes) and automatically launch personalized outreach sequences. Enables always-on pipeline generation without manual monitoring.
Build Clay-powered account research systems that automatically gather firmographic data, technology stack intelligence, key personnel insights, and competitive intelligence across your target account universe. Transforms days of manual research into minutes of automated intelligence gathering.
Architect Clay enrichment workflows that intelligently route through Ocean.io, Icypeas, FullEnrich, Findymail, and other providers to maximize data coverage and quality while optimizing costs. Achieve 85%+ enrichment rates with validated, high-quality contact data.
Integrate Clay as the central orchestration layer connecting your CRM (HubSpot/Salesforce/Attio), enrichment providers, email infrastructure (Instantly, Infraforge), automation platforms (Zapier/n8n/Relay.app), and conversation intelligence (Fireflies) into a unified revenue operations system. Creates seamless data flow and eliminates tool sprawl.
