Directory/Harochi
Harochi

Harochi

Artisan
Berlin, Germany
Expertise
  • Signals & Intent
  • GTM Copilot
  • AI Outbound
  • Inbound Lead Enrichment
  • Account Research & Scoring
ICPs
  • Early stage startups (seed-Series A)
  • Growth stage startups (Series B-C)
  • Mid-Market / Enterprise
Industry
  • Growth or RevOps agencies
  • SaaS
  • B2B
  • VC
  • Recruiting
Language
  • English
  • Arabic
  • German
Pricing
  • $5k+ a month
Minimum Engagement
  • 3 months

Go-to-Market Systems for Companies That Want to Win

Harochi designs and engineers the systems that power how startups and scaleups test, learn, and grow.

We build GTM infrastructure: connecting data, automation, and CRM workflows so sales and marketing teams can run predictable, repeatable revenue motions.

Our work combines data from 100+ micro sources, structured CRM setups, and automated outbound and inbound engines that turn GTM chaos into clarity.

We help teams move from:

• Manual prospecting to automated list building

• Guesswork to signal-driven targeting

• Bulky CRMs to sleek, intuitive systems

• Large SDR teams to lean, high-leverage operations

Core Services:

  • CRM Development & Workflow Automation (HubSpot, Attio, Dalil)
  • Signal & Intent Data Architecture
  • AI Outbound and Lead Enrichment
  • GTM Copilot and TAM Research
  • Multi-Channel Outbound Infrastructure
  • Data Product and Dashboard Design

Clients:

B2B companies with venture or PE backing that need scalable GTM systems and clean CRM foundations. Our clients come to us when they want a GTM engine built with precision, not just carelesslyhel pieced together.

Based in Berlin, operating globally.

"We were stuck. The learning curve was huge, and the timing was short. Macklin single-handedly built the full sales enablement infrastructure and connected it across our CRM, marketing, and success systems. The impact on revenue was massive."

Ilija Stojkovski
Chief Revenue Officer at HeyReach

Use Cases

Signal-Based Outbound for SaaS Sales Teams

We build outbound systems that trigger outreach based on live buying signals, such as hiring, funding, tech stack, and engagement data. Using Clay, we source and verify accounts from over 100 data providers, enrich each record with company and contact details, and sync them directly into Smartlead, Instantly, or HeyReach for automated multichannel outreach. The result is a consistent pipeline from high-intent prospects, 80% less manual prospecting, and 2–3x higher reply rates than static lists.

CRM Enrichment & Workflow Automation

Harochi connects Clay to HubSpot or Attio to clean, enrich, and structure CRM data in real time. We build enrichment workflows that use call transcripts/emails to fill in missing fields (industry, headcount, domain, location) and trigger follow-up automations when conditions are met. The result: CRMs that are self-maintaining and ready for accurate segmentation, reporting, and outreach.

Inbound Lead Enrichment and Scoring

When inbound leads arrive through web forms or events, Clay instantly enriches company and contact data, applies a lead score, and routes them to the right rep or sequence. We integrate custom scoring logic based on industry, funding, and ICP match, allowing teams to prioritize high-fit leads and cut response times.

TAM Research & Market Mapping

We use Clay to define Total Addressable Market (TAM) for startups, investors, and sales teams. By combining structured filters, public data, and AI verification layers, we deliver accurate, segmented account lists with scoring logic and live refresh schedules. This is ideal for category definition, GTM planning, or expansion into new markets.

GTM Data Layer & Reporting Architecture

We build a unified data layer that connects Clay, HubSpot, and other GTM tools into a single source of truth for revenue teams. Every contact, company, and deal is enriched, scored, and synced to dashboards that show what signals lead to pipeline and where deals stall. By combining Clay’s enrichment data with Supabase and visualization tools, teams gain clear visibility into conversion paths, campaign impact, and lead quality, all without waiting on ops or analysts. It replaces fragmented spreadsheets with a live GTM control center that updates itself.

Media

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