Harochi builds GTM systems for B2B SaaS companies at Series A and Series B.
You know next quarter’s number, but not where the pipeline is coming from. We fix that. Clay sits at the center of the engine: buying signals, enrichment waterfalls, scoring, and clean handoffs into your CRM and sequencers. Email and LinkedIn run every day, whether you have one rep or twenty. We run the system for as long as you want us on it, then hand over the keys when you want it in-house.
What we put in place with Clay:
We are not a Clay freelancer for one-off tables. We are GTM systems engineers. Clay is the data layer inside a pipeline engine that finds accounts, works them, and routes every reply.
Clients
B2B SaaS at Series A or Series B with product-market fit, real customers, and a founder or revenue lead who still closes most deals. Engagements cover the build and then running the system. Some clients are in year two. Others take it in-house sooner, which is the point of building it properly.
Based in Berlin, operating globally.
"We were stuck. The learning curve was huge, and the timing was short. Macklin single-handedly built the full sales enablement infrastructure and connected it across our CRM, marketing, and success systems. The impact on revenue was massive."
We build outbound that fires when buying signals fire: hiring, funding, tech stack changes, champion job moves, and engagement. Clay sources and verifies accounts across 100+ providers, enriches each record, and syncs into Smartlead, Instantly, or HeyReach for email and LinkedIn. The result is a daily pipeline motion from high-intent accounts, not static lists that go stale.
Harochi connects Clay to HubSpot or Attio so CRM data stays clean without a full-time ops person chasing fields. Enrichment waterfalls fill industry, headcount, domain, funding, and contact data. Lifecycle workflows fire when conditions are met. Same records and same definitions from first touch through the forecast.
When a form fill or event lead lands, Clay enriches company and contact data, scores ICP fit, and routes to the right rep or sequence. Custom logic on industry, funding, stage, and fit so high-intent inbound does not sit in a queue while low-fit leads get the same attention.
We use Clay to define and refresh Total Addressable Market for Series A and Series B teams expanding into new segments. Structured filters, public data, and AI verification produce segmented, scored account lists with live refresh schedules, ready for outbound rather than sitting in a spreadsheet.
Clay, your CRM, and your sequencers become one source of truth. Contacts, companies, and deals stay enriched and scored. Dashboards show which signals create pipeline and where deals stall, so the number you take to the board comes from what the engine did, not what someone remembered to type.
.png)
