The Opportunity: Reach prospects at exactly the right moment when they're most likely to engage by automatically monitoring thousands of buying signals across the web. Clay Solution: Automated signal detection workflows that scan social media, company websites, job boards, and news sources for relevant triggers like job changes, funding announcements, tech stack updates, or competitor mentions. When signals are detected, Clay automatically enriches prospect data and triggers personalized outreach sequences that reference the specific signal. Outcome: Significantly higher response rates from perfectly timed outreach that feels relevant and valuable, plus improved conversion rates from prospects who are already in an active buying mindset.