mgsh. helps B2B companies break through revenue stagnation, eliminate operational bottlenecks, and align team silos into a unified GTM motion. We build signal-based, AI-enhanced systems on Clay that drive real pipeline momentum. Trusted by Series A - C companies across the UK and EMEA, including: CloudLife Consulting, t4Media, Haiilo, and Rencore. We combine GTM consultancy with hands-on GTM engineering: ICP scoring, TAM mapping, waterfall enrichment, ABM, and CRM automation across HubSpot & Salesforce (adapting to any CRM). We operationalise your GTM strategy and build infrastructure that scales.
"Stephanie and Marina are deeply experienced, precisely aligned to the scope of the work, & fully fluent in the modern tools required. It has been been incredibly grounding to see how outbound and brand can be supported by real analytics and systems. That perspective will help us build better processes moving forward and scale with more intention. The documentation was especially strong & thorough enough to be used as SOPs as we scale, adding long-term value beyond the initial project scope."
We architect Clay tables that unify data from multiple sources into single enrichment pipelines with built-in deduplication, waterfall sequences, and custom scoring. Automated workflows refresh on schedules and trigger on events while maintaining 95%+ accuracy through validation layers. Technical scope: table architecture, API integrations, validation frameworks.
Custom Clay qualification engines using AI to assess budget authority, pain indicators, and buying signals beyond demographics. Multi-dimensional scoring across technographic fit, growth trajectory, and intent with programmatic suppression to prevent waste. Output feeds directly to CRM with routing logic and alerts.
Modular Clay architecture with scheduled refresh workflows, automated quality checks, and decay prevention logic. Separate tables for different data types with independent update cadences, error handling, and monitoring dashboards. Built for maintainability and scale, not just initial deployment.
Build non-standard enrichment that standard tools can't handle: industry-specific data points, proprietary scoring, unique buying signals. Use Clay's flexibility for logic tailored to your GTM motion rather than fixed schemas. AI + formulas combined for nuanced decision-making at scale.
Complete Clay implementation from capture through qualification, enrichment, routing, and outbound triggers across connected multi-table workflows. Bi-directional CRM sync with event-based triggers and conditional logic. Includes team training and documentation for operational independence.
.png)
