We build trust-first CRM enrichment systems that turn noise into signal and compound revenue outcomes. Our approach rejects volume-for-volume's-sake: we qualify for relevance, architect suppression before enrichment, and install feedback loops (via Gong and Clay) so your GTM gets smarter every quarter. The result is a CRM that sellers actually use - clean, current, and conversation-ready - where every touchpoint earns credibility and advances both pipeline and brand.
Built on trenches-tested methodology: discovery-first, suppression infrastructure, ICP-aware qualification, AI where reasoning is required (tested to 95%+ accuracy), and continuous refinement from conversation data. You avoid the nightmare scenario - bloated, untrusted data - and instead create a learning engine that improves conversion rates, lowers CAC, and strengthens brand equity across UK + EMEA.
Benefits:
We architect Clay tables that unify data from multiple sources into single enrichment pipelines with built-in deduplication, waterfall sequences, and custom scoring. Automated workflows refresh on schedules and trigger on events while maintaining 95%+ accuracy through validation layers. Technical scope: table architecture, API integrations, validation frameworks.
Custom Clay qualification engines using AI to assess budget authority, pain indicators, and buying signals beyond demographics. Multi-dimensional scoring across technographic fit, growth trajectory, and intent with programmatic suppression to prevent waste. Output feeds directly to CRM with routing logic and alerts.
Modular Clay architecture with scheduled refresh workflows, automated quality checks, and decay prevention logic. Separate tables for different data types with independent update cadences, error handling, and monitoring dashboards. Built for maintainability and scale, not just initial deployment.
Build non-standard enrichment that standard tools can't handle: industry-specific data points, proprietary scoring, unique buying signals. Use Clay's flexibility for logic tailored to your GTM motion rather than fixed schemas. AI + formulas combined for nuanced decision-making at scale.
Complete Clay implementation from capture through qualification, enrichment, routing, and outbound triggers across connected multi-table workflows. Bi-directional CRM sync with event-based triggers and conditional logic. Includes team training and documentation for operational independence.
