East Asian beauty A brand preparing for global expansion needed to identify reliable international distributors across North America, Europe, and the Middle East. Traditional research methods produced fragmented lists and limited access to decision makers. Outcome designed a Clay-powered workflow to map global distributors and retailers in the beauty industry. The system aggregated company databases, LinkedIn insights, and industry signals to identify high-potential partners aligned with the brand’s product category and distribution strategy. Clay automatically enriched each account with firmographic data and surfaced relevant decision makers responsible for sourcing and brand partnerships. Within a few weeks, the brand was able to build a targeted list of qualified distributors and begin direct conversations with international buyers, significantly accelerating their global partnership pipeline.
- Account-Based Marketing
- Signals & Intent
- AI Outbound
- Inbound Lead Enrichment
- Account Research & Scoring
- Early stage startups (seed-Series A)
- Growth stage startups (Series B-C)
- Mid-Market / Enterprise
- B2B
- E-commerce
- Healthcare
- Consumer
- English
- Korean
- Mandarin Chinese
- $5k+ a month
- 3 months
GTM engineering team helping East Asian beauty and Tech brands expand globally
Outcome is a GTM engineering team helping East Asian beauty and health brands expand into global markets.
Many companies in Korea, Japan, and China build strong products but struggle to identify the right international distributors, retailers, and partners. Outcome helps solve this challenge by designing data-driven GTM systems powered by Clay.
We build automated workflows that combine company data, buying signals, and AI-driven enrichment to identify high-potential accounts and decision makers across global markets.
Our typical systems include:
Global distributor and retail partner discovery
Building Clay-powered workflows that map international distributors, retailers, and potential brand partners.
Signal-based prospecting
Identifying companies showing expansion signals such as product launches, hiring activity, new market entry, and partnership opportunities.
Clay-powered outbound systems
Designing automated outreach workflows that generate personalized messaging using enriched company insights.
Account research automation
Aggregating company intelligence across multiple data sources to support account-based strategies and partnership discovery.
CRM enrichment pipelines
Keeping account and contact data continuously enriched to support outbound and partnership development.
Outcome works closely with beauty and health brands across East Asia to build scalable outbound systems that generate international partnerships and sales opportunities.
Beyond client work, Outcome actively contributes to the Clay ecosystem by building the Clay community in Korea through workshops, operator events, and Clay Cup meetups.
Use Cases
Fast-growing beauty brand B wanted to expand into new international retail channels but struggled to identify which retailers were actively looking for new brands. Outcome implemented a signal-based prospecting system using Clay to detect expansion signals such as new store openings, brand portfolio updates, hiring activity, and regional growth announcements. The Clay workflow continuously monitored these signals and automatically surfaced retailers showing active expansion behavior. Each account was enriched with company intelligence and key buyer contacts. By reaching out at the right moment with relevant messaging, the brand was able to initiate conversations with international retail buyers and explore new distribution opportunities across multiple regions.
A beauty brand C aiming to scale internationally needed a scalable outbound system to connect with global buyers and distributors. Outcome built an AI-powered outbound workflow using Clay that combined enriched company insights, product category signals, and buyer contact discovery. The system generated highly targeted outreach tailored to each account’s market focus and distribution strategy. Clay automated account research, contact enrichment, and messaging personalization, allowing the brand’s outbound efforts to scale without sacrificing relevance. As a result, the brand was able to initiate multiple conversations with international buyers and build a structured pipeline of global distribution opportunities.