Start with a broad TAM dataset. Apply multi-layer enrichment to filter down to ICP. Automate scoring and segmentation to surface only the highest-fit accounts. Most companies don't know what their true ICP is. After rigorous Firmographic, Technographic, Demographic and Signal Based filtering, we find your true ICP and what messaging resonates with them. For example, You might think decision makers at SaaS companies are your ICP, but after our testing you'll find out it is actually Director of Sales at recently funded SaaS Companies using Hubspot.