Saleslift Studio ⛵️

The challenge Kadans operates in a niche market and needed a smarter way to reach new customers and streamline commercial processes. A strategy was required to target the right companies and support relationship building. The role of the Revenue Operations Manager With a clear vision on making commercial processes smarter and more consistent, he guided key decisions and ensured real impact from the collaboration. Approach Saleslift Studio co-developed a go-to-market strategy and brought it to life using Clay, Lemlist, and Microsoft Dynamics. We assembled a dedicated team of four experts: a GTM strategist, a Clay specialist, and two GTM engineers. GTM activities across Europe. This approach resulted in campaigns that are: highly relevant and content-driven, combining creative, personal communication with solid data, and enabling Kadans to engage prospects at a high level within a highly specialized audience. The result: a continuous flow of high-quality leads that both Kadans and its partners value.

243 Meetings Generated in 6 Months for FedEx Europe FedEx wanted to connect with e-commerce companies across Europe that were already shipping internationally or preparing to scale globally. Using Clay as the foundation of the outbound engine, Saleslift built a workflow that combined account discovery, data enrichment, segmentation, buying signals, and automated triggers. Clay enriched accounts with firmographic data, e-commerce platform insights, decision-maker contacts, and shipping-related indicators to prioritize the right opportunities. Prospects were segmented by country, company size, industry, technology stack, and job function. Based on these insights, we launched coordinated outreach across email, LinkedIn, and phone. Clay-powered enrichments and triggers ensured prospects entered the right campaigns at the right time, while automation kept data accurate and workflows scalable. Over a six-month period, the program generated 243 qualified meetings for the FedEx Europe sales team. The combination of Clay, multichannel outbound, and targeted segmentation enabled FedEx to create more relevant conversations and generate sales opportunities at scale.

AI-Powered Account Research for Eneco Eneco GroenGebouw wanted to test a sustainability proposition within Dutch sports clubs while keeping outreach relevant, scalable, and cost-efficient. Rather than targeting all sports clubs, we focused on a single niche: hockey clubs. Using Clay, we identified 267 hockey clubs across the Netherlands and built a complete outbound dataset. Clay was used to scrape club information, collect logos, enrich contact details, identify decision-makers, and organize the audience into a structured workflow. We then used AI research in Clay to analyze each club and create messaging tailored specifically to hockey organizations. Instead of generic sustainability messaging, outreach referenced topics such as pitches, clubhouses, energy consumption, and membership structures. The enriched data was synced to Lemlist, where personalized email sequences were launched at scale. Club logos were automatically inserted into a custom Sustainability Scoreboard, creating a highly personalized experience without manual work. Within weeks, the entire niche was reached, generating strong engagement and follow-up conversations. The campaign demonstrates how

36% Reply Rate & 4.4% SQL Conversion for Eneco Eneco wanted to introduce OpwekOptimaal to companies with solar panels installed on their rooftops. The challenge was creating outreach that felt highly relevant while remaining scalable. Using Clay, we built a workflow to identify companies likely to have solar installations based on firmographic data, building characteristics, and external data sources. Clay enriched accounts with company information, decision-makers, addresses, and Google Maps links, creating a complete prospecting dataset. To make the outreach immediately relevant, we automatically generated rooftop satellite images for every target account. Prospects could instantly recognize their own building, turning a cold email into a highly personalized observation. The enriched data and visual assets were synced to our outreach platform, enabling personalized campaigns at scale. Before launch, satellite images were reviewed to verify the presence of solar panels and ensure data quality. The campaign generated a 36% reply rate and a 4.4% SQL conversion rate. This use case demonstrates how Clay can combine data sourcing, enrichments, workflow automation and outreach.