The challenge Kadans operates in a niche market and needed a smarter way to reach new customers and streamline commercial processes. A strategy was required to target the right companies and support relationship building. The role of the Revenue Operations Manager With a clear vision on making commercial processes smarter and more consistent, he guided key decisions and ensured real impact from the collaboration. Approach Saleslift Studio co-developed a go-to-market strategy and brought it to life using Clay, Lemlist, and Microsoft Dynamics. We assembled a dedicated team of four experts: a GTM strategist, a Clay specialist, and two GTM engineers. GTM activities across Europe. This approach resulted in campaigns that are: highly relevant and content-driven, combining creative, personal communication with solid data, and enabling Kadans to engage prospects at a high level within a highly specialized audience. The result: a continuous flow of high-quality leads that both Kadans and its partners value.

















