The Conversion Architects

We built a Clay-powered enrichment engine that pulls CRM accounts, validates firmographics, enriches missing fields (industry, size, role, revenue), and scores ICP-fit in real time. The output: - Segmented ICP tiers (A/B/C) - "Do Not Contact" flags for garbage data - A ready-to-go pipeline that reps can prioritize immediately This use case cut 80% of manual research, saved 10+ hours/week, and gave the GTM team a clean, structured list that actually converted.

We implemented Clay to route leads within 2 minutes of form fill, enrich missing contact info, and assign leads based on segment + territory. We also connected this to CS workflows, triggering onboarding or renewal actions when handoffs were missed or usage signals were detected. This closed the loop across Sales and CS, reduced lead response time by 75%, and increased expansion pipeline by 2x.

We used Clay to detect and merge duplicate contacts, companies, and deals inside the CRM. Matching logic ran across email, domain, phone, and fuzzy name patterns, and every merge was tracked, patched, and audited to keep associations intact. This eliminated 90 percent of duplicate errors and restored reliable reporting across Sales and CS.

We built Clay workflows that triggered CS actions based on product usage, contract dates, and NPS signals. Accounts were automatically enriched, scored, and routed to the right owner when expansion or churn risk thresholds were hit. This surfaced opportunities earlier, doubled expansion pipeline, and cut churn surprises significantly.

We used Clay to automate key workflows across the entire lifecycle, from lead creation to closed-won to renewal. Each stage triggered enrichment, scoring, routing, tagging, and follow-up tasks, creating a consistent GTM motion across Sales and CS. This reduced pipeline leaks and created faster, cleaner handoffs at every stage.

We enriched CRM data with Clay to fix inconsistent fields, standardize properties, and add missing firmographics to power accurate dashboards. The result was clear, real-time visibility into funnel performance, lifecycle health, and revenue leaks. Leadership finally had dashboards they could trust, without spreadsheet patchwork.