Your all-in-one GTM motion. No more "impossible to find data", a pipeline that's missing attention, and a CRM that hates you back.
Double your revenue with half the sales team. We build and scale outbound & GTM systems so effective, they do the work of 5 SDRs.
Whether you're launching your first outbound campaign or leveling up your RevOps, we design systems that plug directly into your team and start driving results.
The Growth DNA is trusted by top-tier B2B companies including Pipedrive, Instantly, Minut, Understory.io, Ceartas, Hook Point, Outgrow, Complok, SkillerWhale, Monotree, and the Cialdini Institute.
Our strategic approaches have secured meetings with house-hold names like Hilton, Adidas, Multiverse, BBC, Bloomberg, IKEA, the NBA, Monzo, Volvo, Spotify, and many more.
If you have a problem that requires a creative solution, contact us for a free prototype build-out so you can see it in action first.
"I had to remove our SDRs from the Slack chat to keep them focused. They were too excited, and distracted, from all the engaged entering the system."
Targeting an ICP is the tip of the iceberg. We help you target Ideal Customer Situations: funding, hiring, tool changes, new hires, new reports, expanding markets, opens new location, visiting your website, hitting revenue milestones, etc. So your outreach lands when the need is real.
Inbound leads missing important data? Next time someone submits your form or signs up for a trial, they could be: enriched, scored, assigned to the right person, and be put into an inbound-led outbound campaign - automatically.
Leads are often chased on a singular channel, or left to collect dust in the CRM after they didn't immediately book a demo. Automatically route your out-of-office and 'not right now' leads etc. into LinkedIn retargeting ads, direct messages, physical mail campaigns - and track the attribution all the way through. Or create hyper-targeted custom audiences instead of relying on an algorithm to decide where your ad spend is going. Running an ad on LinkedIn where the lead is engaging, but not booking a meeting? Send them to a warm outbound motion.
A messy CRM is not an asset - it's a liability. Automatically enrich missing fields (account, contact, and lead research), normalize data, track champions, score leads, automate campaign updates, and much more to maintain your source of truth.
Most teams think they have a pipeline problem, when in reality, they have a data problem. If the data exist publicly, it can be sourced programmatically. Data that could help you identify when companies are dealing with the very thing you're solving. Reddit, news articles, permit data, 10Ks, even the dark web can be monitored - and turned into custom sales signals, running on a schedule.
PLG SaaS companies, and anyone with a free trial, convert in the backend - but users are often left on shelf to collect dust. Trial user connected an integration for the first time? Automatically ship them a founder-led video on how that integration plays well into your mid-tier plan. Trial user tries to use a gated/premium feature? Fire an email with a Loom from a product leader explaining that feature and how paid users apply it to solve [X pain].
