Top of Funnel

Most agencies pull lists from Apollo or ZoomInfo and call it a day. We build your TAM from the ground up using advanced web scraping—extracting prospect data from sources competitors can't access: industry directories, niche databases, conference lists, and government registries. Our Clay workflows enrich every record through multi-source data waterfalls, filling gaps single-provider approaches miss. We layer firmographic, technographic, and intent signals to score accounts against your ICP. But TAM building is only half the equation. We use outbound as a validation mechanism—testing messaging across segments, tracking response patterns, and feeding real data back into your ICP definition. Systematic product-market fit validation through cold outreach. The result: a prospect universe that gets smarter with every campaign. You know which segments convert, which titles engage, and which signals predict pipeline—backed by real outbound data. Ideal for companies entering new markets, launching products, or sharpening targeting before scaling.

Cold outbound doesn't have to be cold. We build Clay workflows that monitor real-time buying signals and trigger relevant outreach the moment prospects enter a buying window. Our signal detection goes beyond basic intent data. We scrape funding announcements before Crunchbase, track executive job changes within hours, detect tech stack changes via website analysis, identify hiring surges, and surface triggers from news and filings. Each signal feeds into Clay where AI agents research the account and generate personalized outreach referencing the specific trigger. This isn't template personalization—our agents conduct deep research, understanding prospect roles, company challenges, and how signals connect to pain points. Custom scrapers feed automation workflows processing signals in real-time, pushing enriched data to Clay for scoring, then routing qualified triggers into campaigns. Signal-based campaigns outperform static outbound by 3-5x because you reach prospects with context at the right moment. Ideal for teams moving from volume-based to trigger-based engagement.

Single-source enrichment is broken. No provider has complete data—relying on one means 30-50% gaps before campaigns launch. We build Clay waterfalls that cascade through multiple sources, maximizing coverage while minimizing cost. We map the optimal provider sequence for your ICP—starting with highest-accuracy sources, then falling to secondary providers when primary misses. This isn't stacking API calls; it's intelligent orchestration balancing freshness, accuracy, and cost. Beyond standard providers, we use custom web scraping as an enrichment source. Can't find a direct email? We scrape team pages, conference speaker lists, or extract patterns from filings. Our scraping fills gaps APIs cannot. Validation layers cross-reference data across sources and score confidence levels so you know reliability before launch. Result: 85-95% coverage versus 50-60% from single-source approaches. Ideal for teams frustrated with incomplete data killing performance.

True ABM requires research depth that doesn't scale manually. We solve this with AI agents that conduct account research autonomously, enabling 1:1 personalization across hundreds of targets. For each account, AI agents crawl websites, analyze news, review executive profiles, parse earnings calls, and identify tech stack—synthesizing everything into actionable intelligence powering personalization unique to each account. We map entire buying committees—identifying stakeholders and tailoring messaging for each persona. CFOs get ROI angles; practitioners get efficiency messaging; sponsors get strategic vision. Clay orchestrates at scale: scrapers feed intelligence, AI agents synthesize research, waterfalls fill contact gaps, and workflows sequence outreach across the committee. This isn't spray-and-pray ABM. It's systematic account penetration with research depth making every touch feel handcrafted. Ideal for enterprise teams targeting strategic accounts with complex buying committees.

Conferences are goldmines—attendees self-select into your market. But most teams fumble execution, manually scraping badges or waiting weeks for post-event lists. We automate the entire event prospecting lifecycle. Pre-event: scrapers extract attendee and speaker lists from registration pages, event apps, and sponsor directories—often before the event happens. We enrich contacts through Clay, score against ICP, and identify priority targets worth meeting. During-event: we monitor social activity and engagement signals to identify hot prospects. Real-time alerts flag high-value targets so your team prioritizes on-site conversations. Post-event: outreach launches within hours—not weeks. Messaging references specific sessions and topics relevant to each prospect. While competitors wait for organizer lists, you're already in conversations. We've scraped attendee data from SaaStr, Web Summit, Dreamforce, AWS re:Invent, and hundreds of industry conferences. We handle authentication challenges and anti-scraping measures. Result: 10x more qualified conversations from every event. Ideal for teams investing in conferences wanting maximum pipeline ROI.

Your best prospects often already use a competitor. We build systematic displacement campaigns that identify competitor customers and engage them with differentiation-focused outreach. Our scraping identifies competitor customers through multiple signals: technology detection, case study and logo scraping from competitor sites, review analysis, job posting requirements, and social mentions. We aggregate signals in Clay to build comprehensive competitor customer lists. We layer timing signals to prioritize accounts showing switching behavior: negative reviews, support complaints, estimated renewal windows, or org changes creating re-evaluation opportunities. AI agents research each account to craft displacement messaging addressing specific competitive gaps. This isn't generic "we're better" positioning—it's tailored narratives addressing exact pain points competitor customers experience. Campaigns sequence across stakeholders, mapping the buying committee and threading outreach appropriately. Ideal for companies looking to systematically capture share from established competitors.