Webtouch

We design and operate outbound and ABM systems that are triggered by real buying signals instead of static lists. These signals include hiring activity, leadership changes, growth events, funding rounds, market expansion, and tech stack changes. Clay is used to continuously monitor, enrich, and score these signals, adding context before any outreach happens. This ensures campaigns are launched at the right moment, with relevant messaging, and focused on accounts that are most likely to engage.

We use Clay to build clean, ICP-accurate TAMs that serve as the strategic foundation for GTM execution. Accounts are segmented, tiered, and prioritized based on a combination of firmographic fit, technographic data, and intent signals. This creates a shared source of truth for marketing and sales, enabling consistent targeting across outbound, ABM, and CRM workflows.

Clay is used to enrich B2B accounts and contacts in real time from multiple data sources. Research, validation, and context generation are automated to remove manual effort from prospecting. The result is structured, up-to-date account and contact data that enables deep personalization at scale without relying on copy-paste templates or manual research.

We connect email, LinkedIn, paid media, and CRM into one coordinated GTM system. Clay workflows ensure that targeting, messaging, and timing remain consistent across channels while adapting to engagement and signal changes. This allows teams to run scalable, multi-channel GTM motions without fragmented tools or disconnected campaigns.

Clay is integrated with HubSpot and other GTM tools to automate lead qualification, scoring, routing, and reporting. CRM data is continuously enriched and updated, turning static records into an active RevOps system. This improves pipeline visibility, shortens response times, and ensures sales teams focus on the right opportunities.