Wouter Harink

GenFlows Agency is a GTM engineering partner for B2B companies.

We help revenue teams clean and enrich data, automate workflows, and run smarter go-to-market systems.

Our work starts with fixing the foundation, your CRM and lead data, and layering on automation to reduce manual work, speed up execution, and surface better opportunities.

Using tools like Clay, Smartlead, and n8n, we engineer end-to-end GTM systems for teams that want clarity and control.

Our Philosophy

We believe your GTM success is only as strong as the systems behind it. That means clean data, reliable automations, and aligned strategy. We don’t just launch campaigns. We build machines that launch campaigns for you.

What We Do

Data Enrichment & Workflow Automation

• Automatically enrich contacts and accounts with accurate data
• Verify and validate contact info to reduce bounce and error rates
• Monitor changes like job switches or tech stack updates
• Push prioritized, enriched leads into your CRM or outbound tools

Pipeline Cleanup

• CRM hygiene for Salesforce, HubSpot, and Pipedrive
• Deduplicate contacts, verify roles, and clean outdated records
• Transform CRM into a real-time, trusted revenue engine

Outbound Infrastructure (Optional)

• Design and deploy outbound campaigns based on real buying signals
• Combine scraping, enrichment, copy, and delivery in one workflow
• Use tools like Smartlead and Clay to scale personalization

How We’re Different

• We start with data and systems, not just outreach
• We build scalable infrastructure your team can use and grow with
• We’re hands-on. We work inside your tools and document everything
• We don’t sell black-box campaigns. We show our work and enable your team

Example Use Cases

• Build Clay workflows that find and enrich intent-based leads
• Clean a CRM with 50K+ records and verify roles across all accounts
• Monitor job changes and alert reps or trigger sequences in real time
• Automate enrichment and routing for inbound demo requests
• Score and segment all leads dynamically based on your ICP

Let’s Talk

If your team is stuck with messy data, wasted time, or inefficient workflows, we can help. Whether you use Clay or want to start, let’s build something that actually works and keeps working.