If you've tried B2B lookalike searches for prospecting, you've probably experienced how most results are too general to be useful. Even when you feed in a list of best-fit customers, there are still surface-level matches that miss the nuance of your ICP.
The issue isn't that lookalike models don't work. It's that there's been no way to build nuance into the results - no previews, no filtering, no revisions before you've purchased a list you can't inspect.
Today, Clay and Ocean are changing that. Clay is the first place to offer a preview-based lookalike experience with Ocean - giving you transparency and control before you spend.
Lookalike searches with more control and precision
Live previews of your results. Before any credit spend, see a representative sample of your lookalike pool. You can immediately tell if the output is on target or completely off.
12 advanced filters to build in the nuance. Filter by web traffic, number of countries, company size ranges, and more. These filters let you shape results around the dimensions that actually define your ICP, not just what a similarity score picked up.
A database overview before you even search. See a breakdown of 2.5M+ accessible companies by industry, size, and country - plus where Ocean's data is strongest. Know what's available before you start, not after you've already spent.
Pay only for what you choose. Credits apply only to the companies you select from the previewed set. If a match doesn't fit, you don't pay for it.
Ocean.io continues to power the intelligence layer behind lookalike discovery. Clay continues to serve as the execution environment where GTM teams orchestrate prospecting workflows.
Why this matters for TAM expansion and RevOps teams
Greater Transparency
You can see who’s being suggested before committing credits. That visibility makes TAM expansion more deliberate.
Better Credit Efficiency
Spend goes toward companies that align with your ICP, not every generated match.
More Intentional ICP Expansion
When expanding from a defined customer cohort, you can shape the final lookalike set to better reflect how you actually go to market.
Built for GTM and RevOps Operators
This upgrade supports the way modern sourcing teams actually work. If you’re building structured outbound and TAM strategies, both platforms are designed for that motion — whether through Ocean for RevOps teams or Clay for GTM Ops.
Go from lookalike accounts to sequenced contacts
Finding similar companies through Ocean’s B2B lookalike discovery is step one. What makes this powerful is what happens next inside Clay.
Once Ocean surfaces your lookalike pool, Clay lets you layer in firmographics, technographics, and intent data to qualify further. Find contacts at qualified accounts and draft personalized outreach with AI agents.
The result is a more targeted approach to TAM expansion - balancing speed, visibility, and control.
Start building your workflow today.
If you've tried B2B lookalike searches for prospecting, you've probably experienced how most results are too general to be useful. Even when you feed in a list of best-fit customers, there are still surface-level matches that miss the nuance of your ICP.
The issue isn't that lookalike models don't work. It's that there's been no way to build nuance into the results - no previews, no filtering, no revisions before you've purchased a list you can't inspect.
Today, Clay and Ocean are changing that. Clay is the first place to offer a preview-based lookalike experience with Ocean - giving you transparency and control before you spend.
Lookalike searches with more control and precision
Live previews of your results. Before any credit spend, see a representative sample of your lookalike pool. You can immediately tell if the output is on target or completely off.
12 advanced filters to build in the nuance. Filter by web traffic, number of countries, company size ranges, and more. These filters let you shape results around the dimensions that actually define your ICP, not just what a similarity score picked up.
A database overview before you even search. See a breakdown of 2.5M+ accessible companies by industry, size, and country - plus where Ocean's data is strongest. Know what's available before you start, not after you've already spent.
Pay only for what you choose. Credits apply only to the companies you select from the previewed set. If a match doesn't fit, you don't pay for it.
Ocean.io continues to power the intelligence layer behind lookalike discovery. Clay continues to serve as the execution environment where GTM teams orchestrate prospecting workflows.
Why this matters for TAM expansion and RevOps teams
Greater Transparency
You can see who’s being suggested before committing credits. That visibility makes TAM expansion more deliberate.
Better Credit Efficiency
Spend goes toward companies that align with your ICP, not every generated match.
More Intentional ICP Expansion
When expanding from a defined customer cohort, you can shape the final lookalike set to better reflect how you actually go to market.
Built for GTM and RevOps Operators
This upgrade supports the way modern sourcing teams actually work. If you’re building structured outbound and TAM strategies, both platforms are designed for that motion — whether through Ocean for RevOps teams or Clay for GTM Ops.
Go from lookalike accounts to sequenced contacts
Finding similar companies through Ocean’s B2B lookalike discovery is step one. What makes this powerful is what happens next inside Clay.
Once Ocean surfaces your lookalike pool, Clay lets you layer in firmographics, technographics, and intent data to qualify further. Find contacts at qualified accounts and draft personalized outreach with AI agents.
The result is a more targeted approach to TAM expansion - balancing speed, visibility, and control.
Start building your workflow today.
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