Most people fix an underperforming cold email by rewriting all of it. New subject line, new opener, new body. If replies go up, you still don't know why, so your next campaign starts from guesswork too. By the time you land on something that works, the prospects you are targeting have already read the version that didn't.

The harder part isn't writing a good cold email. It's looking at one that failed and knowing which line lost the reader.

Ruadhán Ó Cúláin is a Clay Artisan Solutions Partner who runs Clay Club Europe and co-hosts Clay Club Dublin. His client campaigns book meetings at companies like Google, Ryanair and Liver King!

On 9/30, Ruadhán walks you through a real cold email that didn't get the replies it deserved, what went wrong, what he'd change, and then rebuilds it.

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