Monitor signals your competitors overlook
Beat the market by tracking custom signals others aren't looking for — and enriching every signal with context they’re lacking.
Book meetings with in-market prospects
De-anonymize accounts and contacts that are researching competitors, industry trends, or anything relevant to your business. Use Topic Intent to build lists, score leads, and run ads on LinkedIn, Google, and Meta.
Turn website visitors into pipeline
Track when high-value accounts visit key pages on your website. See which companies are browsing, how much they engage, and how often they come back — and automatically alert your sales reps for instant action.
Teams turning
signals into pipeline
Vanta monitors four signals at once: SOC2 certification announcements, website changes related to compliance, funding announcements, and CISO job postings.
Rippling enriches job changers and, after further filtering, uses location data to determine their most likely corporate office for direct mail campaigns.
Cursor uses signals from LinkedIn, YouTube, and Reddit to help CX respond and find new prospects.
Density monitors prospects’ office lease expiration dates; when those dates get close, they listen for social engagement on LinkedIn or Slack before reaching out.
Amplitude is using their own product data combined with AI research in Clay to determine which customers are the best fits for cross-sell.
Capture what matters with your own mix of signals
Enrich each signal with superior context and pair it with the right automated or manual actions on your CRM, email, Slack, or other platforms.
Capabilities
Create custom signals from any data point
Turn any of Clay’s 200+ enrichments or a AI agent query into a signal. That can include first-party product usage, tech stack changes, Claygent analyses of website content changes, and more.
Act on any kind of news
Think beyond funding news to other selling signals, from security breaches to product launches to new company investments.
Track career movement
Trigger automations when people change jobs or get promoted, or when companies make new hires. Beat the noise by enriching with Clay's 200+ data providers to create more relevant messaging than your competitors.
How it works in Clay
Combine the signals that matter, enrich them with context, and act on opportunities as soon as they emerge.
Layer multiple signals, including custom signals
Get the best quality data using multi-provider enrichment — see the proof in our recent data tests.
Enrich every signal for 360 degree intelligence
Build complex workflows on top of any intent data, like: auto-generate new prospects, update CRM lead scoring or queue AI emails.
Act immediately and connect to CRM email
Consolidate your customer data in one place: intent data, 1st party data, and 3rd party data.