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Total amount raised
$627M
Latest funding date
2024-12-10
Location
Fetch has successfully secured funding through various rounds, with notable investors including Morgan Stanley Private Credit and Nielsen. The platform offers a consumer-engagement experience that allows users to earn and redeem rewards.
Fetch has raised funding across multiple rounds backed by prominent investors including SoftBank Vision Fund 2, ICONIQ Growth, Hamilton Lane, Morgan Stanley Private Credit, Greycroft, and DST Global.
Keep reading to explore Fetch's full fundraising journey, from its early seed capital to its latest debt financing.
What Is Fetch?
Fetch, founded in 2013 by Tyler Kennedy and Wes Schroll, is a consumer-engagement platform headquartered in Madison, Wisconsin. The company operates in the e-commerce, loyalty programs, mobile apps, and shopping industries.
With an employee count ranging between 501–1,000, Fetch enables users to earn and redeem rewards by simply scanning their receipts. The platform provides a comprehensive view of shopping habits for brand partners, allowing them to reward customer loyalty effectively.
How Much Funding Has Fetch Raised?
- Round Name: Seed
- Amount Raised: ~$750,000
- Date: January 2014
- Lead Investors: BrightStar Wisconsin Foundation
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish an initial foundation for the platform.
- Round Name: Series A
- Amount Raised: $4M
- Date: May 2015
- Lead Investors: Great Oaks Venture Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish a foundation for growth and platform development.
- Round Name: Series A Extension
- Amount Raised: $9.65M
- Date: September 7, 2017
- Lead Investors: Loeb Enterprises
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance technology.
- Round Name: Series A (Extension)
- Amount Raised: $8M
- Date: November 2018
- Lead Investors: Greycroft
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the user base and improve customer engagement.
- Round Name: Series B
- Amount Raised: $25M
- Date: September 18, 2019
- Lead Investors: Greycroft, Headline
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and enhance the platform's capabilities.
- Round Name: Series C
- Amount Raised: $80M
- Date: November/December 2020
- Lead Investors: ICONIQ Growth
- Valuation at Round: ~$600M
- Motivation Behind the Round: To accelerate growth and expand market reach.
- Round Name: Series D
- Amount Raised: $210M
- Date: March 31, 2021
- Lead Investors: SoftBank Vision Fund 2
- Valuation at Round: $1B+
- Motivation Behind the Round: To enhance technology and expand the user base.
- Round Name: Series E
- Amount Raised: $240M (equity and debt)
- Date: April 7, 2022
- Lead Investors: Hamilton Lane
- Valuation at Round: $2.5B+
- Motivation Behind the Round: To drive innovation and expand market reach.
- Round Name: Debt Financing
- Amount Raised: $50M
- Date: March 20, 2024
- Lead Investors: Morgan Stanley Private Credit
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product innovation, expand the user base, and hire top talent.
- Round Name: Secondary Market
- Amount Raised: Not publicly disclosed
- Date: December 10, 2024
- Lead Investors: Trevor Paladino (per Crunchbase); full investor details not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Secondary market transaction involving existing shares.
- Round Name: Debt Financing (Line of Credit)
- Amount Raised: $110M aggregate facility (upsized from prior $50M)
- Date: September 16, 2025
- Lead Investors: Morgan Stanley Private Credit
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate AI/ML product development and continue scaling new market verticals.
Total Amount Raised: At least $636.65M based on disclosed funding rounds (excluding undisclosed Secondary Market round and incremental portion of upsized 2025 facility).
Current Valuation: Not publicly disclosed (last known valuation $2.5B+ as of April 2022)
Key Investors
- Morgan Stanley Private Credit
- Details: A division of Morgan Stanley focused on private credit investments, providing direct lending and opportunistic private credit investments in North America and Western Europe.
- Investment Focus Areas: Private credit, real estate, infrastructure.
- Notable Investments: Not publicly disclosed.
- Hamilton Lane
- Details: A leading private markets investment management firm that manages capital for institutional investors worldwide.
- Investment Focus Areas: Private equity, infrastructure, real estate.
- Notable Investments: Not publicly disclosed.
- SoftBank Vision Fund 2
- Details: A venture capital fund investing in technology companies, known for large-scale investments in high-growth tech firms.
- Investment Focus Areas: Technology, telecommunications, media.
- Notable Investments: Uber, WeWork, ByteDance.
- ICONIQ Growth
- Details: A global multi-family office and merchant bank providing investment management and advisory services to high-net-worth individuals and institutions.
- Investment Focus Areas: Technology, media, consumer products.
- Notable Investments: Not publicly disclosed.
- Greycroft
- Details: A venture capital firm focused on early-stage investments with a strong track record in digital media and technology sectors.
- Investment Focus Areas: Digital media, fintech, healthcare.
- Notable Investments: Venmo, The RealReal, Scopely.
What's Next for Fetch?
Fetch is poised for significant growth, leveraging its recent $50 million debt financing to enhance product innovation and expand its user base. The company plans to invest in AI and machine learning technologies, which are crucial for improving user experience and partner success. This strategic focus aligns with industry trends emphasizing the importance of data analytics and personalized rewards in consumer engagement.
Future fundraising opportunities seem promising, given Fetch's profitability and rapid growth. The successful partnership with Morgan Stanley sets a strong precedent for attracting additional investors. However, challenges such as maintaining rapid growth, integrating new technologies, and competing in a crowded market could pose hurdles. Despite these challenges, Fetch's strategic initiatives and market positioning suggest a bright future ahead.
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