Join the community shaping the future of GTM
Clay powers modern GTM systems. The community trains, connects, and grows the builders behind them.
The largest GTM
ecosystem globally
Cities with Clay Clubs
Slack community members
Community events per year
GTM teams building on Clay
Join a Clay Club
Clay Clubs bring GTM builders together to learn, connect, and build in person.
Become a Clay
Campus Ambassador
Learn to build on Clay
Start building today for free with courses, certifications, and live builds from the Clay team and top community experts.
Learn Clay fast, together
Clay Cohorts are peer-driven, hands-on courses taught by the Clay team and experienced coaches. Learn from live sessions, real builds, and guided peer discussions, and earn Clay credits as you go. Pick your track, grab a seat in the next cohort, and graduate with workflows in production.
Lexi Kelsey, NTT DATA – "The cohort simplified how we build TAM lists. It felt less like tool training, more like a shift in how to architect GTM systems."
Jhoana Duque, Payworks – "I came in completely new to managing prospect data, but the cohort made it really approachable. It meets you where you are."
Chloe Hurcombe, OneAdvanced – "The cohort really tested and pushed my knowledge, and the chat between participants gave me plenty of ideas and feedback."
Clay University
Master modern GTM systems with Clay University. Join hands-on courses, live cohorts, and certifications to level up your craft and build what's next
GTM livestreams
Register for an upcoming livestream for live walkthroughs of real workflows from Clay experts
Community conversations
Browse recent conversations where the Clay community shares workflows, asks questions, and talks GTM
Explore Clay for Startups
Clay for Startups helps early-stage teams build, test, and scale their GTM with free resources and programs like Wedge, Clay’s Startup GTM Accelerator.
Bring GTM engineering to your team with enterprise workshops
Our workshops are full-day, hands-on sessions where enterprise teams build real GTM systems in Clay, guided by our expert GTME practitioners.
The world’s first GTM engineering competition
Clay Cup is a live GTM engineering competition where the best builders in the world compete for $50k, recognition, and their breakout moment
Schools that teach GTM engineering
She promised money would never decide again in Nigeria
RevTech Academy
Visit school
The Clay Cup champion who competed from Pakistan
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Unlock GTME
6 weeks. 12 live sessions on Tuesdays and Thursdays, 1.5 hours each (18 live hours). Every session recorded. Weekly homework and Clay build tasks. Support by DM and by Loom Q&A.
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GTM Academy Manilla
Manila’s first live, in-person training for the fastest-growing job in tech. Build a real GTM system with your own hands, and leave with the skills and confidence to work as a GTM engineer.
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ThynkCrew
A hands-on GTM engineering course that takes you from zero to a live, signal-led cold email and LinkedIn engine in four weeks. 1:1 for founders, or a small-group cohort for operators becoming GTM Engineers.
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FAQS
How do I become a GTM engineer?
Start free with Clay University, join a live cohort, get certified, then plug into your local Clay Club. Most working GTM engineers learned the craft in this community.
What is a Clay Club?
Clay Clubs are community-led local chapters where GTM engineers meet in person for hands-on workshops, speaker nights, and mixers. There are active clubs in 90+ cities across 50 countries.
Can I learn Clay for free?
Yes, the Clay Community Slack, Clay Clubs, Clay University, some Clay Cohort programs, and livestreams are all free — you don't need a paid Clay plan to participate. Find your city on the Clay Club map and RSVP to the next event — attending is free. If you decide to enroll in an independent academy partners course, each program has their own cost associated with the program.
How do I become a Clay Club host?
Apply through the host application. Clay provides budget, playbooks, promotion, and swag while you build a local community in your region.
What are Clay Cohorts?
Live, peer-driven, and hands-on courses taught by the Clay team & experienced coaches. Tracks include AI Skills, AlphaForge, Enterprise, and Wedge for Startups. You live with a real build that you can bring to your organization right away by the end of the cohort.
What is the Clay Cup?
The world’s first GTM engineering competition: builders solve a real GTM challenge in 20 minutes, advancing from city qualifiers to the global finals — with $50,000 for the champion.
Where can I learn Clay for free?
Clay University offers free self-serve courses and certifications, Clay Cohorts add live instruction, and GTM livestreams show real workflows built on air.
Does Clay have a campus ambassador program?
Yes — Clay’s new Campus Ambassador program helps students start a “Clay Club” on campus, with perks like free credits, mentorship, and event invites.
Does Clay have a startup program?
Pre-Series A startups can apply to Wedge, Clay's two-week startup GTM accelerator. Startups can also attend community events and explore other resources offered through Clay for Startups.
Are the independent academy partners run by Clay?
No — Bootprint, GTM Engineering School, and RevTech Accelerator are independent schools that teach GTM engineering with Clay at the core of their curriculum. Their programs and pricing are their own; Clay partners with them to grow the profession.