Lives GTM

Clay for Growth & Marketing — EMEA Demo

From signals to inbound lead management to ABM and paid ads, see 5 Marketing use cases in Clay for EMEA, with live table build and Q&A.

Clay for Sales & RevOps — EMEA Demo

From CRM enrichment to TAM sourcing and AI messaging, see 5 Sales and RevOps use cases in Clay for EMEA, with live table build and Q&A.

Build on Clay: Clay's Product Roadmap with CEO Kareem Amin

We're shipping 12 features in 12 weeks, our CEO Kareem Amin Breaks down our product roadmap and demos

Behind the Scenes of Clay’s Marketing & Growth

Join Clay's Bruno Estrella & Davide Grieco as they reveal the marketing and growth strategies behind Clay's rapid rise.

The Future of GTM : What Does Growth Actually Do? - SLG edition

Growth in SLG: How to build account lists, move deals with sales, and adapt to AI agents. Real tactics from Clay, Ramp, Leand Netic leaders.

The future of GTM: The AI-native SDR

What does an AI-native SDR motion actually look like? Clay, Notion & Decagon leaders share real workflows, & what's driving pipeline.

How to use ChatGPT for Prospecting with Clay

How sellers use ChatGPT + Clay to find emails, map buying centers, draft outreach, & prep for calls. Hosted by Clay’s founder + Head of SDRs

What Works for GTM in 2026

How top GTM teams use 1st and 3rd party data to score fit and engagement and prioritize the right accounts across sales and marketing.

How first-party signals become your GTM moat

Why do first-party signals beat third-party data in GTM? Verkada's Cody Leovic explains, plus the Clay workflows behind a 33% reply rate.

What Works for GTM in 2026

How top GTM teams use 1st and 3rd party data to score fit and engagement and prioritize the right accounts across sales and marketing.

Claude for Small Business: Build Your Growth Engine with Clay

Small business prospecting with Clay in Claude: turn one growth goal into a repeatable workflow for list building, enrichment, outreach.

Agentic GTM with Grok Bot & Clay

A working Grok bot playbook for GTM, from the founder of Growth Engine X. Lead loading, deliverability, Clay CLI, and real spend.

Rebuilding the Marketing Tech Stack for the AI Era

How marketing teams are using a shared data layer to launch efficient campaigns and build pipeline.

Shorter Forms, Higher Conversion Rates | Inbound Lead Enrichment 101

How to shorten your lead capture forms and auto-enrich missing fields in Clay to boost conversion rates.

Signal Driven Outbound | Trigger Outreach with Buying Signals in Clay

How to use buying signals — job changes, news, web intent — to trigger timely, relevant outreach in Clay.

Local Goldmine | Finding Businesses with Google Maps + Clay

How to pull local business data from Google Maps into Clay and build a geo-targeted prospecting workflow.

Growth Strategy Live: Signals 101

An intro to Clay Signals — how to track job changes, company news, and social activity to power outbound.

Messy to Magic: Set Up Your CRM for Success in Clay

How to clean, normalize, and enrich your CRM data in Clay so your GTM team is always working from good data.

Scheduling in Clay

How to schedule Clay workflows to run on a cadence — including digest summaries and automatic CRM updates.

Unmasking Claygent: the perfect prompting process

How to write prompts that get the most out of Claygent — Clay's AI agent for researching people and companies.

Clay for Sales & RevOps EMEA Demo

From our EMEA GTM team, see the most relevant Sales & RevOps use cases in Clay, including a live table build and Q&A.

Clay for Sales & RevOps Demo

From CRM enrichment to TAM sourcing and AI messaging, see 5 Sales and RevOps use cases in Clay, including a live table build and Q&A.

Clay for Growth & Marketing Demo

From signals to inbound lead management to ABM and paid ads, see 5 Marketing use cases in Clay, including a live table build and Q&A.

Clay for Growth & Marketing EMEA Demo

From our EMEA GTM team, see the most relevant Marketing use cases in Clay, including a live table build and Q&A.

Introducing Clay's MCP

The workflows your Ops team has built in Clay can now be invoked by any rep, directly from Claude or ChatGPT. No Clay login required.

Audiences: centralize and act on your GTM data at scale

Learn how to centralize data from your CRM and data warehouse in Clay and build high-intent Audiences you can directly take action on.

Clay Certifications Studio: CRM Enrichment

Learn what production-ready outbound looks like, sequence logic, AI copywriting, error handling, and segmentation. Come ready to build.

Clay Certifications Studio

Learn lead capture, scoring, routing, and response logic inside one complete, functioning system.

Clay Certifications Studio

Clean CRM data is the foundation of everything. Learn to build enrichment workflows that are certified, scalable, and production-ready.

How Clay Functions + MCP power Enterprise GTM workflows

Join Jen Igartua and Everett Berry live to see Clay's new Functions + MCP layer in action and debate where it holds up at enterprise scale.

The AI GTM Playbook HIG Portcos Are Using to Drive Pipeline

How HIG portfolio companies are using agentic AI and Clay to restructure GTM and drive real pipeline.

Building a closed-won lookalike engine with Clay & Lusha

Everett Berry and Omer Levy will show you how to build a Closed-Won Lookalike Engine from scratch using Clay and Lusha

Turning leads into deals with Clay and Attio

Watch Clay and Attio turn a form fill into a fully routed, valued, and staffed deal automatically

How to Build a Reporting Engine

Analyze which ICPs drive revenue, where deals are slipping, and what's underperforming. Turn those insights into clear next actions.

Why Most GTM Teams Fail In Europe (And What The Winners Do Differently)

Learn why most GTM playbooks break in Europe and how winning teams fix the data layer, ditch volume, and scale across 28 markets.

Turning AI Hype into Revenue in 2026

How to build conversion-ready data, automate intent scoring, and orchestrate outbound in Clay.

How To Build A Pipeline Of Physician Relationships At Scale

3 plays to find, qualify, and reach the right physicians - using data most HealthTech teams don't know exists.

How To Build A Repeatable Outbound Motion For Manufacturing Companies

3 plays to build, qualify, and reach your full manufacturing buyer list - beyond the trade show floor.

How to use ChatGPT for Prospecting with Clay

How sellers use ChatGPT + Clay to find emails, map buying centers, draft outreach, & prep for calls. Hosted by Clay’s founder + Head of SDRs

Mastering Multi-Channel Outreach with Woodpecker and Clay

Harry from Cold IQ and Margaret, CEO of Woodpecker, break down how to combine Clay and Woodpecker for multichannel outreach

Building your Influencer Strategy with Modash and Clay

Partner Integrations

How to Build a Self-Maintaining Data Engine

Learn how to build a self-maintaining data engine that continuously cleans, enriches, and prioritizes your GTM data.

How We Chose The Best Data Providers in Europe

Good GTM always starts with good data. See how we tested and found the best providers in EMEA.

GTM Strategies That Actually Work in Europe

Learn the exact plays driving pipeline, conversion, and retention across EMEA in 2026.

Stop Wasting Your First Party Data

Turn Gong call transcripts into an automated GTM engine - pre-call prep, follow-ups, CRM updates, and buying signals built live.

Supercharging your ABM Flows with HubSpot and Clay

Build smarter ABM flows with Clay + HubSpot. Learn to target, enrich, and convert high-value accounts.

Clay Cup 2026: Strategy, prep, and more from finalists

See how finalists from Clay Cup 2025 prepared, competed, and how their life changed because of Clay Cup

Sculpt Launch Recap

Everything Clay launched at their first ever conference, and how to put it all to work.

Clay Cup 2025 Finals Livestream

Watch Javeria and Matuesz compete live at Sculpt to identify the top 10 candidates for the Head of Sales role at EchoStage.

2x Your Cold Outbound Performance

How to use buyer signals & AI personalization to craft outbound messaging that books demos

Getting Started on Clay (For Startups)

In this livestream, we'll walk through everything a founder or growth operator needs to get up and running.

Product Deep-Dive on Audiences

Karishma and Grant are going to talk through audiences in depth, what it means for customers, what it means for your workflows.

AI Skills Certification Studio

Build AI-powered workflows that meet real cert standards—prompt structuring, model selection, output parsing, and conditional logic.

GTM Engineering: A New Career Path for Women in Sales

Clay's Dorothy, Ashley, and Tong Tong join Women in Sales CEO Alexine Mudawar to break down the GTM engineering role

Clay for Sales & RevOps — EMEA Demo

From CRM enrichment to TAM sourcing and AI messaging, see 5 Sales and RevOps use cases in Clay for EMEA, with live table build and Q&A.

Clay for Growth & Marketing — EMEA Demo

From signals to inbound lead management to ABM and paid ads, see 5 Marketing use cases in Clay for EMEA, with live table build and Q&A.

Why Most GTM Teams Fail In Europe (And What The Winners Do Differently)

Learn why most GTM playbooks break in Europe and how winning teams fix the data layer, ditch volume, and scale across 28 markets.

How We Chose The Best Data Providers in Europe

Good GTM always starts with good data. See how we tested and found the best providers in EMEA.

GTM Strategies That Actually Work in Europe

Learn the exact plays driving pipeline, conversion, and retention across EMEA in 2026.