Clay

Trusted by more than 300,000 leading GTM teams of all sizes

4.9 rating

20k+ growth community

Vanta

"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."

CRO

Stevie Case

OpenAI

Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

Revenue Strategy & Data

Scotty Huhn

Anthropic

"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."

Head of Sales Operations

Adam Wall

Rippling

"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more."

VP, Corporate and Integrated Marketing

Ryan Narod

Notion

"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program."

Head of Growth Programs

Josh Kim

Verkada

"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research."

Director of Growth

Davide Grieco

Turn data into action with flexible, iterable workflows

Getting the right data is only half the battle: the real value comes from putting it into action. Connect your data to any tool in your tech stack to launch any GTM use case. Iterate and improve quickly.

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AI formatting

Clean and format data with AI in seconds

Use AI to transform any record into the format you need. Concatenate data, ensure consistent formatting, and remove extra emojis, symbols, or unnecessary info from lists.

AI conditional logic

Run action steps conditionally — no engineering needed

Conditionally run workflows based on any logic. Use different providers for different companies, enrich only your best-fit leads, or build in fallbacks (e.g. looking for mobiles only if you don't find emails.).

Destinations

Constantly update any tool — CRM, email sequencer, website builder, or more

Push enriched data to your CRM, data warehouse, email tool, website CMS, ad manager, etc—on a recurring basis. Use our HTTP API capability to build your own integrations without code.

“Clay has helped Anthropic significantly improve our lead enrichment and sales data pipelines. We've been able to consolidate our tech stack to core essentials, like our CRM, Clay, and email tool.”

Adam Wall

Head of Revenue Operations at Anthropic

4h/week
Saved with automating inbound lead enrichment and scoring in Salesforce.
100+
100+ providers accessed via Clay
100%
Automated all SFDC opportunity upserts