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How to find local companies
Describe your target city and industry
Add your target city and industry, such as HVAC companies in Phoenix. Sculptor searches Google Maps for local businesses matching your criteria.
Sculptor sources and enriches each local match
Sculptor scans Google Maps for businesses in your area, then waterfalls through 150+ providers to find a verified contact email. If the waterfall returns no match, Claygent browses the business website to surface an email directly.
Get your local company list with verified emails
The finished table has company name and, for rows the waterfall enriched, a verified contact email. Push to Smartlead, Instantly, or your sequencer to trigger a campaign the moment a row lands.
Why Clay for finding local companies
Google Maps surfaces SMBs no B2B database carries
Pull up to 1,000 local businesses per search by category, city, and radius from Google Maps, covering contractors, clinics, and retailers that never appear in traditional B2B databases. Each row includes business name, address, phone, website, star rating, and review count.
Waterfall enrichment finds verified owner emails
Get a verified contact email for matched rows. Clay waterfalls through 150+ providers and charges credits only when a provider returns a hit. If the waterfall returns no match, Claygent browses the business website directly to surface a listed inbox.
Claygent reads reviews for personalization signals
Get a ready-made personalization detail for each business before you send. Claygent browses Google reviews, extracting a one-line signal, such as a praised service or recurring gap, that you can wire directly into your outreach copy.
Push enriched local lists to your sequencer or CRM
Route the finished table to Smartlead, Instantly, HubSpot, or Salesforce in one click, so verified local leads flow into your campaign the moment enrichment completes.
Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools. Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns.
Frequently asked questions
How does Sculptor find local companies and owner emails?
Sculptor searches Google Maps for businesses matching your target city or region and returns up to 1,000 results per query, including business name, ratings, review counts, and phone numbers. It then runs a waterfall enrichment across multiple contact-data providers to find a verified owner email for each business, reaching owners that standard B2B databases often miss.
How accurate are the local business and owner email results?
Clay tested 12 email providers across 1,075 SMB contacts and found seven scored above 96% confidence for SMB email accuracy. Waterfall enrichment, which layers multiple providers in sequence, can triple email coverage compared to a single source, pushing overall coverage from roughly 30% to 80% or higher. Built-in ICP scoring by review count, rating, and location count also filters out poor-fit results before enrichment runs.
Can I find local companies in bulk across multiple cities?
Yes. Paste a list of cities into your Clay table or upload them via CSV, then run Sculptor on every row to pull local businesses at scale. Openmart adds simultaneous multi-location search across the US, Canada, and Australia for even broader coverage. Once enriched, push the full table to HubSpot or Salesforce, or export as a CSV for outreach.
Is it legal to collect local business data for outreach?
CAN-SPAM permits unsolicited B2B commercial email in the US as long as you include a valid postal address, honest subject lines, and a working opt-out mechanism. In the EU, GDPR allows B2B prospecting under legitimate interest (Article 6(1)(f)), provided the contact is relevant and you honor opt-out requests. The CCPA B2B exemption expired in January 2023, so California residents' business contact data is now covered under that law.
State privacy laws vary and new ones take effect each year, so always check the rules for your jurisdiction before launching outreach.