Keep your CRMs updated - without any manual work
Put your CRM enrichment on autopilot to keep your most critical research up-to-date. Never manually check records, download CSVs, fix formatting, or worry about missing leads again.
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Effortlessly connect your CRM to Clay
Clay seamlessly connects with most major CRM platforms, including Hubspot, Salesforce, Close, and more. Connecting your CRM creates a two-way sync, so entries are always up to date.
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Enrich contacts and companies with 50+ built-in prospecting tools
Leverage any of Clay's 50+ built-in data providers to find new information on your leads such as their tech stack, title, previous roles, and much more.
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Clean and format data with formulas
Use formulas inside Clay to clean and format all the data in your CRM. You can even write your own formulas!
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Sync enriched data back to your CRM
Connect Clay back to your existing CRM to update contacts and accounts in real-time. As new records flow into your Clay tables and get enriched, you can automatically push them back to your CRM.
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“Having an updated, accurate CRM drives monetary value to our portfolio companies. But keeping our CRM updated was nearly impossible before Clay. Recently, our Clay workflow auto-updated the new company and title for 30% of our 220k+ person CRM—with near-zero effort.”
Ryan Donnan, Director of IT at First Round Capital