CRM enrichment

Keep your CRMs updated - without any manual work

Put your CRM enrichment on autopilot to keep your most critical research up-to-date. Never manually check records, download CSVs, fix formatting, or worry about missing leads again.

Try free today

visual graphic showing a sample Clay table where users have connected their own Hubspot CRM to enrich profiles and sync updates

Effortlessly connect your CRM to Clay

Clay seamlessly connects with most major CRM platforms, including Hubspot, Salesforce, Close, and more. Connecting your CRM creates a two-way sync, so entries are always up to date.

Try free

visual graphic of a Clay table showing a list of CRMs that users can link to Clay

Enrich contacts and companies with 50+ built-in prospecting tools

Leverage any of Clay's 50+ built-in data providers to find new information on your leads such as their tech stack, title, previous roles, and much more.

Try free

Clean and format data with formulas

Use formulas inside Clay to clean and format all the data in your CRM. You can even write your own formulas!

Try free

visual graphic of a Clay table showing how users can use custom formulas in Clay to format & clean their CRM data

Sync enriched data back to your CRM

Connect Clay back to your existing CRM to update contacts and accounts in real-time. As new records flow into your Clay tables and get enriched, you can automatically push them back to your CRM.

Try free

visual graphic of a Clay table showing how users can sync their own CRM directly in Clay and get live updates synced

“Having an updated, accurate CRM drives monetary value to our portfolio companies. But keeping our CRM updated was nearly impossible before Clay. Recently, our Clay workflow auto-updated the new company and title for 30% of our 220k+ person CRM—with near-zero effort.”

Ryan Donnan, Director of IT at First Round Capital

Start molding your dream campaigns today

Start your 14-day Pro trial today. No credit card required.

Try it – it's free