ABM lives or dies on the account list. Point sales and marketing at the wrong companies and every play after that, the ads, the emails, the sales touches, is wasted motion on accounts that were never going to buy.
But with dozens of ABM and intent platforms all promising to surface your next best account, how do you know which one is actually right for your market?
We compared 10 of the most widely used ABM and intent data platforms on targeting, intent signals, orchestration, and price, and ranked them on what they deliver rather than what they promise. One thing held true across every one: the platform is only as good as the account list and data underneath it, which is why the teams that win treat targeting and data as the foundation, not an afterthought.
Here's the shortlist, then a closer look at each one.
What is an ABM and intent data platform?
An ABM platform helps you define a set of target accounts, coordinate advertising, marketing, and sales against them, and measure engagement account by account. Intent data is the signal layer that tells you which of those accounts are actively researching your category right now, whether from anonymous web activity, a third-party publisher co-op, or predictive AI. Put together, they answer the two questions every account-based motion runs on: who to target, and when to reach them. The best setups pair a clean, scored account list with fresh intent, so reps spend time on accounts that are both a good fit and in-market.
How we chose the best ABM and intent data platforms
"Best" depends on your market, your motion, and your stack. An SMB team catching website visitors needs a different tool than an enterprise team running coordinated advertising across thousands of accounts. We judged every platform on the same four things:
- Targeting and account selection. How well a tool builds, scores, and prioritizes a target-account list against your ICP, not just how many logos it can show.
- Intent and buying signals. The source and freshness of intent, whether it's person-level or company-level, and how often it refreshes.
- Orchestration and channels. How the platform acts on a signal: advertising, sales alerts, website personalization, and CRM sync.
- Pricing and value. Quote-based versus published, ad spend on top of platform fees, seat costs, and whether the depth matches your team's size.
One thing held across every tool we tested: the platform is only as good as the data and account list behind it. A perfect orchestration engine pointed at a stale list still targets the wrong companies.
The 10 best ABM and intent data platforms for 2026
The list is ranked by G2 rating weighted for the number of reviews, so both the score and real adoption count. Here's the shortlist at a glance, then a closer look at each tool.
| # | Tool | Best for | Pricing from | G2 rating | G2 reviews |
|---|---|---|---|---|---|
| 1 | Clay | Building and scoring target accounts | Free, paid from $185/mo | 4.9/5 | 300+ |
| 2 | Apollo.io | All-in-one prospecting plus intent | Free, paid from $49/user/mo | 4.7/5 | 9,000+ |
| 3 | ZoomInfo | Enterprise data plus intent | Quote-based | 4.5/5 | 8,000+ |
| 4 | Demandbase | End-to-end enterprise ABM | Quote-based | 4.4/5 | 1,900+ |
| 5 | 6sense | Predictive intent and buying stage | Free tier, then quote-based | 4.3/5 | 1,400+ |
| 6 | HubSpot Breeze Intelligence | HubSpot-native intent and enrichment | Credit packs from $45/mo | 4.4/5 | 600+ |
| 7 | RollWorks | Mid-market account-based advertising | Quote-based | 4.3/5 | 600+ |
| 8 | Warmly | Website-visitor deanonymization | Free, then annual plans | 4.6/5 | 200+ |
| 9 | Influ2 | Person-based advertising | Quote-based | 4.6/5 | 150+ |
| 10 | Bombora | Dedicated intent data source | Quote-based | 4.4/5 | 160+ |
1. Clay
- Best forRevOps and GTM teams that want to build and score their target-account list, then enrich and prioritize it with intent signals
- PricingFree plan, then Launch ($185/mo), Growth ($495/mo), and custom Enterprise
- What we likescores and tiers target accounts in real time from first- and third-party intent Signals, then runs tailored multi-channel ABM plays off each tier
Full disclosure: Clay is our product, and we put it first. It also holds the highest rating on this list (4.9/5), and building and scoring target-account lists is one of the most common workflows teams run on Clay. Here's what it does well and where it doesn't fit.
Clay approaches ABM from the account list up. It builds live-scored account tiers from Signals (funding rounds, hiring, job changes, and real-time first- and third-party web and product intent), so your A, B, and C tiers shift automatically as accounts heat up. From there you run tailored multi-channel ABM plays off each tier: ads, sales alerts, website triggers, and CRM sync matched to the account's score and timing. Contact enrichment supports the motion, pulling verified email and phone from 200+ providers, while Claygent, an AI research agent, answers account-qualifying questions a data field never could, like whether an account is hiring for a role your product supports. The tiered list syncs to Salesforce or HubSpot (and out to your ad and ABM tools) and re-runs as accounts change, so every play targets the right tier at the right moment.
Build and score your target accounts
Build an ABM-ready account list with intent signals and enriched contacts, free.
What we like about Clay
- Scores and tiers target accounts in real time from intent Signals, so plays run on the right accounts
- Enriches every contact with verified email and phone through a waterfall across sources
- Signals surface funding, hiring, job changes, and web intent to prioritize accounts
- Claygent runs AI research that no fixed data field can answer
- Syncs scored accounts to Salesforce, HubSpot, and your ad and ABM tools, and re-runs as data changes
Where Clay could be better
- You design the account model and scoring yourself rather than flipping on a preset ABM motion
- There's a ramp compared with a native one-toggle ABM suite
- It runs ABM ads and orchestration through your other tools rather than serving display ads itself
- Credits are usage-based, so scoring and enriching large account sets needs a spend check
Why choose Clay? Every other platform runs plays against the list you hand it. Clay builds and scores that list first, from 200+ sources, then enriches and prioritizes it.
Proof. Verkada doubled its LinkedIn ad targeting match rates on ABM campaigns built in Clay.
Clay pricing
- Free: $0/mo with 100 Data Credits, 500 Actions, unlimited seats and tables, multi-provider waterfalls, and Claygent
- Launch: starting at $185/mo with 2,500 Data Credits, 15,000 Actions, phone enrichment, and signal tracking
- Growth: starting at $495/mo with 6,000 Data Credits, 40,000 Actions, CRM auto-sync, and ads-audience pushes
- Enterprise: custom pricing with an annual commitment, 100,000+ Data Credits, unlimited Audiences, API access, SSO, and RBAC
Data Credits pay for the data itself and roll over; Actions pay for the platform work and reset monthly. Bring your own API keys and you skip Data Credits entirely. See Clay's pricing page for the full breakdown.
Clay reviews
- G2: 4.9/5 from 300+ reviews (G2)
2. Apollo.io
- Best forSMB and mid-market teams that want prospecting, enrichment, and account intent in one tool
- Pricingfree plan, then paid tiers from $49/user/mo (annual)
- What we likean all-in-one prospecting and intent platform at an accessible entry price
Apollo pairs a large B2B contact database with buying-intent topics and account-based filters, so a team can build a target-account list, see which accounts are researching relevant topics, and run outreach without stitching tools together. The generous free tier makes it a common first stop for smaller teams starting account-based outbound.
The breadth is also the trade-off. Apollo's intent and account features are lighter than a dedicated ABM suite like Demandbase or 6sense, data accuracy varies by region, and because Apollo also sends, deliverability depends on your own list hygiene and sending discipline.
What we like about Apollo.io
- Contact database, enrichment, buying-intent topics, and outreach in one tool
- Account-based filters and a genuinely usable free tier to start
- Accessible per-seat pricing for small teams
- Good CRM and email integrations out of the box
Where Apollo.io could be better
- Intent and orchestration are lighter than a dedicated ABM platform
- Data accuracy varies by region, thinner outside North America
- Deliverability depends on your own sending discipline since Apollo also sends
- Not built for coordinated multi-channel ABM at enterprise scale
Why choose Apollo.io? Best price-to-value if you want prospecting, enrichment, and basic intent in one tool.
Apollo.io pricing
- Free: $0 with limited credits and core prospecting
- Basic: $49/user/mo (annual) with more credits and sequences
- Professional: $79/user/mo (annual) with advanced features and higher limits
- Organization: $119/user/mo (annual, 3-seat minimum) with the full feature set
Monthly billing runs higher than the annual rates shown. See Apollo's pricing page for current limits.
Apollo.io reviews
- G2: 4.7/5 from 9,000+ reviews (G2)
3. ZoomInfo
- Best forenterprise teams that want broad B2B data plus intent and website-visitor signals
- Pricingquote-based, annual contracts
- What we likea large verified database layered with intent and org-chart data
ZoomInfo pairs one of the largest B2B databases with intent data, org charts, and WebSights website-visitor identification, so enterprise teams can spot in-market accounts and reach the buying committee from one platform. Its intent signals draw on a large web co-op, and Workflows can trigger plays when an account's intent spikes.
The cost shows up in more than the invoice. Pricing is premium and quote-based on annual contracts, intent is an add-on layer on top of the core seats, and coverage and accuracy are strongest in North America and thin out in parts of EMEA.
What we like about ZoomInfo
- One of the largest verified B2B databases available
- Intent data, org charts, and WebSights visitor identification in one platform
- Workflows trigger plays when account intent spikes
- Deep integrations across major CRMs and sales tools
Where ZoomInfo could be better
- Premium, quote-based pricing on annual contracts
- Intent is an add-on layer on top of core seats
- Accuracy is strong in North America and thins out in parts of EMEA
- Overkill for small teams
Why choose ZoomInfo? Uniquely good at pairing enterprise-scale data with intent, the depth others are measured against.
ZoomInfo pricing
ZoomInfo doesn't publish prices. Plans (commonly Professional, Advanced, and Elite) are quote-based and sold on annual contracts, priced by seats and credits, with intent as an add-on. Third-party pricing analyses put entry-level contracts around $15,000 per year, rising with credits and add-ons. Get a quote on ZoomInfo's pricing page for your exact configuration.
ZoomInfo reviews
- G2: 4.5/5 from 8,000+ reviews (G2)
4. Demandbase
- Best forenterprise B2B teams that want a full ABM platform with advertising, intent, and orchestration
- Pricingquote-based, annual contracts
- What we likean end-to-end ABM suite with its own B2B advertising and account intelligence
Demandbase One is a full account-based platform: it identifies and scores target accounts, layers first-party and third-party intent, runs B2B advertising through its own DSP, personalizes the website for target accounts, and reports on account engagement across the funnel. For an enterprise team that wants targeting, ads, and orchestration under one roof, it's a category leader for a reason.
That completeness has a price. Demandbase is quote-based and sits at the enterprise end, onboarding fees and per-seat costs stack on top of the platform license, and the breadth means a real ramp before a team uses it fully.
What we like about Demandbase
- End-to-end ABM: account selection, intent, advertising, and web personalization
- Its own B2B DSP for account-based advertising
- Account intelligence blends first-party and third-party intent
- Strong CRM and marketing-automation integrations for orchestration
Where Demandbase could be better
- Quote-based, enterprise-level pricing with onboarding fees on top
- Per-seat costs stack on the base platform license
- The broad platform means a real ramp before full use
- Heavier than SMB and lean mid-market teams need
Why choose Demandbase? The pick when you want targeting, advertising, and orchestration in one enterprise ABM suite.
Demandbase pricing
Demandbase is quote-based. There's no free trial, and the base platform commonly starts around $20,000 to $45,000 per year for smaller deployments, with a separate onboarding fee and per-seat licensing for seats beyond the included count. Add-on modules (B2B advertising, website personalization, and AI agents) raise the total. Get a quote on Demandbase's pricing page for your configuration.
Demandbase reviews
- G2: 4.4/5 from 1,900+ reviews (G2)
5. 6sense
- Best forenterprise revenue teams that want predictive intent and buying-stage scoring
- Pricingfree tier for sales intelligence, then quote-based
- What we likepredictive AI that flags which accounts are in-market and where they are in the buying journey
6sense is built around predictive intent. It combines anonymous web activity, third-party intent, and its own AI to score which accounts are in-market and what buying stage they're in, then feeds that into advertising, sales alerts, and orchestration. For teams whose main question is which accounts to prioritize this quarter, the buying-stage model is the draw.
The depth comes with complexity. 6sense is quote-based at the enterprise end, the platform has a steep learning curve that RevOps teams spend weeks on, and getting full value depends on clean CRM data and a disciplined process.
What we like about 6sense
- Predictive AI scores account intent and buying stage
- Combines anonymous web activity with third-party intent
- Native account-based advertising and sales alerts
- Shared account view aligns marketing and sales
Where 6sense could be better
- Quote-based, enterprise-level pricing on annual contracts
- Steep learning curve before it generates value
- Value depends on clean CRM data and a disciplined process
- Predictive scores are a model, so they need calibration on your own data
Why choose 6sense? Best predictive intent and buying-stage scoring for teams that need to prioritize accounts.
6sense pricing
6sense offers a free tier for its sales intelligence with a limited number of credits, then moves to quote-based plans for its predictive and full-platform tiers. Third-party pricing analyses put the median buyer around $55,000 per year, with full-platform deployments running from roughly $100,000 into the six figures depending on modules and credits. Plans are annual. Get a quote on 6sense's pricing page for your configuration.
6sense reviews
- G2: 4.3/5 from 1,400+ reviews (G2)
6. HubSpot Breeze Intelligence
- Best forHubSpot users who want native enrichment plus buyer-intent and visitor signals
- Pricingcredit packs within HubSpot, from $45/mo for 100 credits
- What we likeintent and enrichment on the record where HubSpot users already work
Breeze Intelligence, built on the former Clearbit, adds enrichment and buyer-intent signals directly inside HubSpot. It fills firmographic and technographic fields, shortens forms by enriching a visitor from just an email, and flags companies showing buying intent, so marketing and sales can act on in-market accounts without leaving the CRM.
The value is tied to that ecosystem. It's most worthwhile inside HubSpot, costs run on credit packs on top of a paid HubSpot plan, and its intent is lighter than a dedicated ABM platform's predictive model.
What we like about HubSpot Breeze Intelligence
- Native to HubSpot, so intent and enrichment happen on the record with no setup
- Buyer-intent signals to spot in-market companies
- Real-time form shortening from just an email
- Firmographic and technographic fields kept fresh automatically
Where HubSpot Breeze Intelligence could be better
- Most of the value requires living in HubSpot
- Credit-pack pricing on top of a paid HubSpot subscription
- Intent is lighter than a dedicated ABM platform's predictive model
- The standalone Clearbit API and free tools were discontinued
Why choose HubSpot Breeze Intelligence? The default if you live in HubSpot and want intent and enrichment where your records already are.
HubSpot Breeze Intelligence pricing
Breeze Intelligence is sold as credit packs on top of a paid HubSpot plan. Credits start around $45/mo (annual) for 100 credits and scale up in larger packs. Your true cost depends on your HubSpot tier plus the credit volume you need. See HubSpot's Breeze Intelligence page for current credit-pack pricing.
HubSpot Breeze Intelligence reviews
- G2: 4.4/5 from 600+ reviews (G2)
7. RollWorks
- Best formid-market teams that want account-based advertising and orchestration without enterprise pricing
- Pricingquote-based, annual contracts
- What we likesolid account-based advertising and journey orchestration at a mid-market price
RollWorks (now AdRoll ABM) focuses on the execution side of ABM: it builds target-account lists, scores them with fit and intent data, runs account-based display and social advertising, and triggers sales plays as accounts move through a journey. For lean marketing teams that want ABM advertising without a top-tier enterprise contract, it's a common pick.
The trade-offs are scope and spend. RollWorks doesn't publish pricing, ad budget is separate from and often larger than the platform fee, and it has no contact database for sales outreach, so you pair it with a data tool.
What we like about RollWorks
- Account-based display and social advertising built in
- Fit and intent scoring to prioritize accounts
- Journey-based triggers for sales plays
- Reliable Salesforce and HubSpot integrations
Where RollWorks could be better
- Quote-based pricing with no public tiers
- Ad spend is separate from and often larger than the platform fee
- No contact database for sales outreach
- The rollworks.com to adroll.com migration caused some friction for existing users
Why choose RollWorks? The mid-market pick for account-based advertising and orchestration without enterprise pricing.
RollWorks pricing
RollWorks is quote-based and sold on annual contracts. Third-party buyer reports put entry-level access around $15,000 to $20,000 per year, scaling with account-list size and full intent access. Display ad spend is separate from and usually larger than the platform fee. Get a quote on RollWorks' pricing page for your configuration.
RollWorks reviews
- G2: 4.3/5 from 600+ reviews (G2)
8. Warmly
- Best forSMB and mid-market teams that want website-visitor deanonymization plus intent to catch in-market accounts
- Pricingfree plan, then paid plans billed annually
- What we likereal-time visitor deanonymization tied to intent and automated outreach
Warmly identifies the companies (and often the people) visiting your website, combines that with third-party intent, and triggers automated outreach or chat when a warm account shows up. For teams whose bottleneck is catching accounts already showing interest, it turns anonymous traffic into a prioritized list in real time.
The model has limits. Match rates vary by traffic and region, the free plan is capped for testing rather than production, and paid plans move to annual commitments quickly as usage grows.
What we like about Warmly
- Real-time website-visitor deanonymization at the company and person level
- Third-party intent layered on top of first-party website signals
- Automated outreach and chat when a warm account appears
- Free plan to test on your own traffic
Where Warmly could be better
- Match rates vary by traffic volume and region
- The free plan is capped for testing, not production
- Paid plans move to annual commitments quickly
- Coworker AI usage metering can push costs above the headline price on high-traffic sites
Why choose Warmly? Best for turning anonymous website traffic into prioritized, in-market accounts in real time.
Warmly pricing
Warmly offers a free plan with a monthly cap on identified visitors, then paid plans billed annually. Entry paid plans start around $900/mo (annual), with higher AI Coworker bundles for inbound chat and automation, and custom enterprise pricing above that. See Warmly's pricing page for current tiers.
Warmly reviews
- G2: 4.6/5 from 200+ reviews (G2)
9. Influ2
- Best forABM teams that want person-based advertising to named buyers
- Pricingquote-based, flat annual by target-list size
- What we likeads that target specific named individuals, not just accounts
Influ2 is a person-based advertising platform: instead of showing ads to an account, it targets named individuals on your buying committee, then reports which specific people saw, clicked, and engaged. That person-level attribution lets sales follow up on real, individual engagement rather than an account-level guess.
The focus is also the ceiling. Influ2 is an advertising and engagement layer, not a full ABM suite or data source, pricing is quote-based and tied to your list size and ad volume, and you bring the target list and data from elsewhere.
What we like about Influ2
- Person-based ads target named individuals on the buying committee
- Person-level engagement data for precise sales follow-up
- Contact-level reporting ties ad engagement to real people
- Integrates with CRM and sales tools for follow-up
Where Influ2 could be better
- An advertising and engagement layer, not a full ABM suite
- Quote-based pricing tied to list size and ad volume
- You bring the target list and data from elsewhere
- Ad spend is bundled into an annual commitment
Why choose Influ2? The pick when you want to advertise to named individuals and measure engagement person by person.
Influ2 pricing
Influ2 is quote-based. It charges a flat annual price built from your target-list size and ad volume, billed per engaged contact with platform fees and ad spend bundled together. Get a quote on Influ2's pricing page for your list.
Influ2 reviews
- G2: 4.6/5 from 150+ reviews (G2)
10. Bombora
- Best forteams that want a dedicated third-party intent data source to feed their ABM stack
- Pricingquote-based, annual contracts
- What we likeCompany Surge intent data built on a consent-based publisher co-op
Bombora is the intent-data layer many other platforms are built on. Its Company Surge data draws on a co-op of publishers that share anonymized reader behavior, so you can see which companies are researching your category and feed that signal into your ABM, advertising, and sales tools. Because the data is consent-based, it's GDPR- and CCPA-compliant by design.
Bombora is a data source, not a platform you run plays in. Its signal is company-level, so you know an account is in-market but not which person is researching, refresh is weekly rather than real-time, and pricing is quote-based at the enterprise end.
What we like about Bombora
- Company Surge intent from a consent-based publisher co-op
- Compliant by design (GDPR and CCPA)
- Feeds intent into most major ABM, advertising, and CRM tools
- The intent source many other platforms resell
Where Bombora could be better
- A data source, not a platform to run plays in
- Signal is company-level, not person-level
- Weekly refresh rather than real-time
- Quote-based pricing with no public tiers
Why choose Bombora? The pick when you want a dedicated, compliant intent-data feed for the rest of your ABM stack.
Bombora pricing
Bombora is quote-based with no public tiers. Third-party analyses put typical Company Surge contracts between roughly $25,000 and $80,000 per year, priced by the topics and coverage you need, with onboarding fees on some plans. Contact Bombora for a quote on its Company Surge page.
Bombora reviews
- G2: 4.4/5 from 160+ reviews (G2)
Which ABM and intent data platform should you choose?
Match the tool to your situation, not the other way around.
- Build and score the target-account list first: Clay. It's the only option here that builds the data and account list your plays act on, instead of running plays against a list you upload.
- End-to-end enterprise ABM: Demandbase, when you want targeting, advertising, and orchestration in one suite.
- Predictive intent and buying stage: 6sense, if you want AI to tell you which accounts are in-market and where.
- Enterprise data plus intent: ZoomInfo, if the budget and North American focus fit.
- All-in-one on a budget: Apollo.io, when you want prospecting, enrichment, and basic intent in one tool.
- HubSpot-native: HubSpot Breeze Intelligence, if your stack already lives in HubSpot.
- Mid-market account-based advertising: RollWorks, when you want ABM ads without enterprise pricing.
- Website-visitor deanonymization: Warmly, to catch accounts already showing interest.
- Person-based advertising: Influ2, to reach named buyers and measure them individually.
- Dedicated intent-data feed: Bombora, to supply intent to the rest of your stack.
If your target-account list is already clean, scored, and enriched, a native intent or advertising option is the fastest fix. If the real problem is that reps can't tell which accounts to trust, no orchestration engine can save you until you build the account list and data layer first.
What is the best free ABM or intent data tool?
If you want to test account-based work without paying, a few tools stand out. Warmly's free plan deanonymizes a capped number of website visitors a month, so you can see who's already visiting before you commit. Apollo's free tier is the most generous all-in-one, giving you a database, enrichment, and account filters to try account-based outbound end to end. 6sense offers a free tier for its sales intelligence to sample its data.
For building and scoring the account list itself, Clay's free plan is the one that lets you build a real target-account list, run a multi-provider waterfall, and layer intent signals against your own market before you spend a credit. It's the best way to see coverage and account quality on your actual ICP, not a vendor's demo, before committing.
The catch with every free tier is limits. They're built for testing, not production, so treat them as a way to check quality on your own accounts before you choose.
Where ABM and intent data are heading
For most of the last decade, ABM meant buying one big suite, uploading a list, and pointing ads at it. That model is quietly ending. The teams pulling ahead in 2026 aren't the ones with the biggest ABM contract, they're the ones treating the account list and its data as a living foundation: built from many sources, scored against a real ICP, refreshed with intent as it changes, and extended with AI research that no static field could hold.
Practically, that means the smart move is to start from your bottleneck rather than the brand name. If your problem is that reps can't tell which accounts are in-market, an intent or visitor tool is the quickest win. If your problem is that the target-account list itself is stale, incomplete, or poorly scored, fix the data layer first, because no advertising engine or dashboard can orchestrate against accounts it never had.
Whatever you shortlist, test it on your own accounts before committing a budget. The demo list always looks perfect. Yours is the only one that tells the truth.
ABM starts with the right accounts
Build, score, and enrich your target-account list in Clay, free.
FAQ
What is ABM and how do intent data platforms support it?
Account-based marketing (ABM) focuses your go-to-market effort on a defined set of target accounts rather than a broad audience. Intent data platforms support ABM by showing which of those accounts are actively researching your category, so you know not just who to target but when to reach them.
What's the difference between an ABM platform and an intent data provider?
An ABM platform helps you select accounts and orchestrate advertising, marketing, and sales against them. An intent data provider supplies the signal that says an account is in-market. Some tools do both (Demandbase, 6sense), while a provider like Bombora is a pure data feed that other platforms plug into.
What's the difference between first-party and third-party intent?
First-party intent is behavior on your own properties, like website visits and content downloads. Third-party intent is research an account does across the wider web, sourced from publisher co-ops or web co-ops. The strongest programs combine both so a spike in outside research and a visit to your site raise the same account to the top.
How accurate is intent data, and how is it verified?
Accuracy varies by source, and most intent is a probability, not a certainty. Company-level intent tells you an account is researching a topic, but not which person. Predictive models add a score on top. Always calibrate intent against your own closed-won accounts before you trust it to prioritize a list.
Which tools are best for GDPR and CCPA compliance?
Bombora's Company Surge is built on a consent-based publisher co-op, which makes it compliant by design. Most enterprise ABM platforms support regional compliance and consent handling. If you sell into Europe, prioritize a provider with clear, consent-based data sourcing.
Do these platforms integrate with HubSpot and Salesforce?
Most do. HubSpot Breeze Intelligence is native to HubSpot; Demandbase, 6sense, ZoomInfo, RollWorks, Warmly, and others sync to both HubSpot and Salesforce. Clay builds and scores the account list, then writes it back to your CRM and re-runs as accounts change.
How is ABM and intent pricing usually structured?
Enterprise ABM platforms (Demandbase, 6sense) and dedicated intent feeds (Bombora) are quote-based on annual contracts, often with advertising spend and onboarding fees on top of the platform license. Lighter tools like Apollo and Warmly publish tiers or offer a free plan, and Clay separates the data cost from the platform cost.
Which tool is best for a small team on a budget?
For catching accounts already on your site, Warmly's free plan is a fast start. For an all-in-one on a budget, Apollo's free and low tiers are hard to beat. And if you want to build and score a real target-account list without paying up front, Clay's free plan lets you build and test the account layer before spending a credit.