6sense is one of the most capable ABM platforms on the market. Its predictive model reads intent, scores accounts, and orchestrates advertising and sales plays at enterprise scale. Few tools match that depth in one place.
That scale is also why teams go looking for an alternative. Pricing starts in the tens of thousands and climbs into six figures. Implementation runs for weeks before the model earns its keep. For a smaller team, most of the platform sits unused.
So how do you find a tool that fits your motion without the enterprise contract? With dozens of options, the answer is rarely the biggest name.
We compared 10 alternatives to 6sense on account targeting, intent signals, orchestration, and price. We ranked them on what they deliver, not what they promise. One truth held across all of them: the platform is only as good as the account list and data underneath it.
Here's the shortlist, then a closer look at each one.
What is a 6sense alternative?
A 6sense alternative is any tool that does what 6sense does, surface in-market accounts and act on them, in a shape that fits your team and budget. Some are full enterprise ABM suites with their own advertising. Some are lighter tools that catch website visitors or feed intent into your stack. Others build and score the account list itself. They split along one line: whether you rent a prebuilt predictive model or build and own the scoring yourself.
How we chose the best 6sense alternatives
"Best" depends on your market, your motion, and your stack. A small team catching website visitors needs a different tool than an enterprise running coordinated advertising across thousands of accounts. We judged every alternative on the same four things:
- Targeting and account selection. How well a tool builds, scores, and prioritizes a target-account list against your ICP, not just how many logos it can show.
- Intent and buying signals. The source and freshness of intent, whether it's person- or company-level, and how transparent the scoring is.
- Orchestration and channels. How the tool acts on a signal: advertising, sales alerts, website triggers, and CRM sync.
- Pricing and value. Quote-based versus published, ad spend on top of platform fees, implementation time, and whether the depth matches your team's size.
One thing held across every tool we tested: the platform is only as good as the account list and data behind it. A perfect predictive model pointed at a stale list still targets the wrong companies.
The 10 best 6sense alternatives for 2026
The list is ranked by G2 rating weighted for the number of reviews, so both the score and real adoption count. Here's the shortlist at a glance, then a closer look at each tool.
| # | Tool | Best for | Pricing from | G2 rating | G2 reviews |
|---|---|---|---|---|---|
| 1 | Clay | Building and owning your account scoring | Free, paid from $185/mo | 4.9/5 | 300+ |
| 2 | Apollo.io | Affordable all-in-one alternative | Free, paid from $49/user/mo | 4.7/5 | 9,000+ |
| 3 | ZoomInfo | Enterprise data plus intent | Quote-based | 4.5/5 | 8,000+ |
| 4 | Demandbase | Head-to-head enterprise ABM | Quote-based | 4.4/5 | 1,900+ |
| 5 | HubSpot Breeze Intelligence | HubSpot-native intent and enrichment | Credit packs from $45/mo | 4.4/5 | 600+ |
| 6 | RollWorks | Mid-market account-based advertising | Quote-based | 4.3/5 | 600+ |
| 7 | Warmly | Website-visitor deanonymization | Free, then annual plans | 4.6/5 | 200+ |
| 8 | Influ2 | Person-based advertising | Quote-based | 4.6/5 | 150+ |
| 9 | Bombora | Dedicated intent data feed | Quote-based | 4.4/5 | 160+ |
| 10 | Common Room | Transparent signal-based selling | From $2,500/mo (annual) | 4.5/5 | 105+ |
1. Clay
- Best forRevOps and GTM teams that want to build and own their account-scoring model, then enrich and prioritize each account with intent signals
- PricingFree plan, then Launch ($185/mo), Growth ($495/mo), and custom Enterprise
- What we likeyou build the signal-based scoring and dynamic tiers yourself, so you can see and adjust exactly why an account ranks where it does
Full disclosure: Clay is our product, so it takes the top spot here. It also carries the highest rating on the list (4.9/5), and scoring and tiering target accounts is among the most common things teams build in Clay. Below is where it wins and where it won't fit.
Where 6sense hands you a predictive score from a model you can't open, Clay lets you build ABM scoring from the account up. You define the tiers, and live Signals move accounts between them: funding rounds, hiring, job changes, tech installs, and real-time first- and third-party web and product intent. Because you wrote the logic, you can see why an account sits in tier A and change the rule the moment your market shifts. From there Clay enriches each account with verified contact data from 200+ providers, and Claygent, an AI research agent, answers account-qualifying questions no fixed intent field holds, like whether a company is hiring for the role your product supports. The scored, enriched list syncs to Salesforce or HubSpot and out to your ad tools, then re-runs as accounts change.
Score your accounts, your way
Build a signal-based account model on your own list and see your tiers, free.
What we like about Clay
- You build the scoring model and dynamic tiers yourself, so the logic is transparent and yours to change
- Signals surface funding, hiring, job changes, tech installs, and web intent to move accounts between tiers in real time
- Enriches every account with verified email and phone through a waterfall across 200+ providers
- Claygent runs AI research that no fixed intent field can answer
- Syncs scored accounts to Salesforce, HubSpot, and your ad tools, and re-runs as data changes
Where Clay could be better
- You design the scoring model and tiers yourself, so it asks more upfront thought than switching on a prebuilt predictive model
- Expect a short ramp to learn the table and Signals before tiers run on their own
- Clay orchestrates ads and plays through your existing ad and CRM tools rather than serving display inventory of its own
- Data Credits are usage-based, so scoring and enriching a large account universe calls for a spend check
Why choose Clay? 6sense hands you a predictive score you can't see inside. Clay lets you build the scoring logic yourself, then own and adjust it as your market changes.
Proof. Verkada doubled its LinkedIn ad targeting match rates on ABM campaigns built in Clay.
Clay pricing
- Free: $0/mo with 100 Data Credits, 500 Actions, unlimited seats and tables, multi-provider waterfalls, and Claygent
- Launch: starting at $185/mo with 2,500 Data Credits, 15,000 Actions, phone enrichment, and signal tracking
- Growth: starting at $495/mo with 6,000 Data Credits, 40,000 Actions, CRM auto-sync, and ads-audience pushes
- Enterprise: custom pricing with an annual commitment, 100,000+ Data Credits, unlimited Audiences, API access, SSO, and RBAC
Data Credits pay for the data itself and roll over; Actions pay for the platform work and reset monthly. Bring your own API keys and you skip Data Credits entirely. See Clay's pricing page for the full breakdown.
Clay reviews
- G2: 4.9/5 from 300+ reviews (G2)
2. Apollo.io
- Best forsmaller teams that found 6sense overkill and want prospecting, enrichment, and account intent in one affordable tool
- Pricingfree plan, then paid tiers from $49/user/mo (annual)
- What we likean all-in-one prospecting and intent platform without a six-figure contract
Apollo is the alternative for teams that decided 6sense was more platform than they needed. It pairs a large B2B contact database with buying-intent topics and account filters, so you can build a target list, spot accounts researching your category, and run outreach in one place. The free tier and per-seat pricing make it easy to start.
The trade-off is depth. Apollo's intent and orchestration are lighter than 6sense's predictive model, data accuracy varies by region, and because Apollo also sends email, deliverability rides on your own list hygiene.
What we like about Apollo.io
- Contact database, enrichment, buying-intent topics, and outreach in one tool
- A genuinely usable free tier and low per-seat pricing to start
- Account filters for basic account-based targeting
- Good CRM and email integrations out of the box
Where Apollo.io could be better
- Intent and orchestration are lighter than 6sense's predictive platform
- Data accuracy varies by region, thinner outside North America
- Deliverability depends on your own sending discipline since Apollo sends too
Why choose Apollo.io? Best price-to-value alternative if 6sense felt like too much platform for your team.
Apollo.io pricing
- Free: $0 with limited credits and core prospecting
- Basic: $49/user/mo (annual) with more credits and sequences
- Professional: $79/user/mo (annual) with advanced features and higher limits
- Organization: $119/user/mo (annual, 3-seat minimum) with the full feature set
Monthly billing runs higher than the annual rates shown. See Apollo's pricing page for current limits.
Apollo.io reviews
- G2: 4.7/5 from 9,000+ reviews (G2)
3. ZoomInfo
- Best forenterprise teams that want a large data foundation with intent, not a predictive model
- Pricingquote-based, annual contracts
- What we likeone of the largest verified databases, layered with intent and visitor signals
ZoomInfo is the other enterprise heavyweight teams weigh against 6sense. It pairs one of the largest B2B databases with intent data and WebSights visitor identification, so you can spot in-market accounts and reach the buying committee from one platform. Where 6sense leads with a predictive model, ZoomInfo leads with data depth and layers intent on top.
The cost is real. Pricing is premium and quote-based on annual contracts, intent is an add-on to the core seats, and coverage is strongest in North America.
What we like about ZoomInfo
- One of the largest verified B2B databases available
- Intent data, org charts, and WebSights visitor identification in one platform
- Workflows trigger plays when an account's intent spikes
- Deep integrations across major CRMs and sales tools
Where ZoomInfo could be better
- Premium, quote-based pricing on annual contracts
- Intent is an add-on layer on top of core seats
- Accuracy is strong in North America and thins out in parts of EMEA
Why choose ZoomInfo? The alternative when you want enterprise-scale data first and intent layered on, rather than a predictive model.
ZoomInfo pricing
ZoomInfo doesn't publish prices. Plans (commonly Professional, Advanced, and Elite) are quote-based and sold on annual contracts, priced by seats and credits, with intent as an add-on. Third-party pricing analyses put entry-level contracts around $15,000 per year, rising with credits and add-ons. Get a quote on ZoomInfo's pricing page for your exact configuration.
ZoomInfo reviews
- G2: 4.5/5 from 8,000+ reviews (G2)
4. Demandbase
- Best forenterprise teams that want a full ABM suite with advertising, the closest head-to-head with 6sense
- Pricingquote-based, annual contracts
- What we likean end-to-end ABM suite with its own B2B advertising and account intelligence
Demandbase is the alternative most often shortlisted against 6sense in enterprise deals. Demandbase One identifies and scores target accounts, layers first- and third-party intent, runs B2B advertising through its own DSP, and personalizes the website for target accounts. For a team that wants targeting, ads, and orchestration under one roof, it matches 6sense in most areas.
It carries the same enterprise weight, though. Pricing is quote-based with onboarding fees, per-seat costs stack on the license, and the breadth means a real ramp before a team uses it fully.
What we like about Demandbase
- End-to-end ABM: account selection, intent, advertising, and web personalization
- Its own B2B DSP for account-based advertising
- Account intelligence blends first-party and third-party intent
- Strong CRM and marketing-automation integrations for orchestration
Where Demandbase could be better
- Quote-based enterprise pricing with onboarding fees on top
- Per-seat costs stack on the base platform license
- The broad platform takes real time to adopt fully
Why choose Demandbase? The head-to-head alternative when you want a complete enterprise ABM suite with built-in advertising.
Demandbase pricing
Demandbase is quote-based. There's no free trial, and the base platform commonly starts around $20,000 to $45,000 per year for smaller deployments, with a separate onboarding fee and per-seat licensing beyond the included count. Add-on modules (B2B advertising, website personalization, and AI agents) raise the total. Get a quote on Demandbase's pricing page for your configuration.
Demandbase reviews
- G2: 4.4/5 from 1,900+ reviews (G2)
5. HubSpot Breeze Intelligence
- Best forHubSpot users who want intent and enrichment on the record without a separate ABM platform
- Pricingcredit packs within HubSpot, from $45/mo for 100 credits
- What we likeintent and enrichment on the record where HubSpot users already work
For HubSpot teams, Breeze Intelligence is the alternative that skips a standalone platform entirely. Built on the former Clearbit, it adds enrichment and buyer-intent signals inside HubSpot, fills firmographic and technographic fields, shortens forms from a single email, and flags companies showing intent. Marketing and sales act on in-market accounts without leaving the CRM.
The value is tied to that ecosystem. It's most useful inside HubSpot, runs on credit packs on top of a paid plan, and its intent is lighter than 6sense's predictive model.
What we like about HubSpot Breeze Intelligence
- Native to HubSpot, so intent and enrichment happen on the record with no setup
- Buyer-intent signals to spot in-market companies
- Real-time form shortening from just an email
- Firmographic and technographic fields kept fresh automatically
Where HubSpot Breeze Intelligence could be better
- Most of the value requires living in HubSpot
- Credit-pack pricing on top of a paid HubSpot subscription
- Intent is lighter than a dedicated predictive platform
- The standalone Clearbit API and free tools were discontinued
Why choose HubSpot Breeze Intelligence? The default alternative if you live in HubSpot and want intent where your records already are.
HubSpot Breeze Intelligence pricing
Breeze Intelligence is sold as credit packs on top of a paid HubSpot plan. Credits start around $45/mo (annual) for 100 credits and scale up in larger packs. Your true cost depends on your HubSpot tier plus the credit volume you need. See HubSpot's Breeze Intelligence page for current credit-pack pricing.
HubSpot Breeze Intelligence reviews
- G2: 4.4/5 from 600+ reviews (G2)
6. RollWorks
- Best formid-market teams that want account-based advertising and orchestration without enterprise pricing
- Pricingquote-based, annual contracts
- What we likesolid account-based advertising and journey orchestration at a mid-market price
RollWorks (now AdRoll ABM) is the mid-market alternative for teams that wanted 6sense's advertising and orchestration without the enterprise contract. It builds target-account lists, scores them with fit and intent data, runs account-based display and social ads, and triggers sales plays as accounts move through a journey.
Scope and spend are the trade-offs. Pricing is quote-based, ad budget sits on top of and often above the platform fee, and there's no contact database for outreach, so you pair it with a data tool.
What we like about RollWorks
- Account-based display and social advertising built in
- Fit and intent scoring to prioritize accounts
- Journey-based triggers for sales plays
- Reliable Salesforce and HubSpot integrations
Where RollWorks could be better
- Quote-based pricing with no public tiers
- Ad spend is separate from and often larger than the platform fee
- No contact database for outreach, so you add a data source
Why choose RollWorks? The mid-market alternative for account-based advertising without an enterprise price tag.
RollWorks pricing
RollWorks is quote-based and sold on annual contracts. Third-party buyer reports put entry-level access around $15,000 to $20,000 per year, scaling with account-list size and full intent access. Display ad spend is separate from and usually larger than the platform fee. Get a quote on RollWorks' pricing page for your configuration.
RollWorks reviews
- G2: 4.3/5 from 600+ reviews (G2)
7. Warmly
- Best forSMB and mid-market teams that want to catch in-market website visitors without an enterprise platform
- Pricingfree plan, then paid plans billed annually
- What we likereal-time visitor deanonymization tied to intent and automated outreach
Warmly is the lightweight alternative for teams whose main goal is catching accounts already showing interest. It deanonymizes the companies (and often people) visiting your site, combines that with third-party intent, and fires automated outreach or chat when a warm account appears. For a small team, it turns anonymous traffic into a prioritized list without a 6sense-sized commitment.
The model has limits. Match rates vary by traffic and region, the free plan is capped for testing rather than production, and paid plans move to annual commitments as usage grows.
What we like about Warmly
- Real-time website-visitor deanonymization at the company and person level
- Third-party intent layered on top of first-party website signals
- Automated outreach and chat when a warm account appears
- Free plan to test on your own traffic
Where Warmly could be better
- Match rates vary by traffic volume and region
- The free plan is capped for testing, not production
- Paid plans move to annual commitments quickly
Why choose Warmly? The alternative for turning website traffic into in-market accounts without an enterprise platform.
Warmly pricing
Warmly offers a free plan with a monthly cap on identified visitors, then paid plans billed annually. Entry paid plans start around $900/mo (annual), with higher AI Coworker bundles for inbound chat and automation, and custom enterprise pricing above that. See Warmly's pricing page for current tiers.
Warmly reviews
- G2: 4.6/5 from 200+ reviews (G2)
8. Influ2
- Best forABM teams that want to advertise to named buyers instead of whole accounts
- Pricingquote-based, flat annual by target-list size
- What we likeads that target specific named individuals, not just accounts
Influ2 targets advertising at named individuals rather than accounts. Instead of showing an ad to a company, it serves it to specific people on the buying committee, then reports which of them saw, clicked, and engaged. That person-level view lets sales follow up on real, individual interest. As a 6sense alternative it's narrower: an advertising and engagement layer, not a full intent-and-orchestration platform.
The focus is also the ceiling. Pricing is quote-based and tied to your list size and ad volume, and you bring the target list and account data from elsewhere.
What we like about Influ2
- Person-based ads target named individuals on the buying committee
- Person-level engagement data for precise sales follow-up
- Contact-level reporting ties ad engagement to real people
- Integrates with CRM and sales tools for follow-up
Where Influ2 could be better
- Covers advertising and engagement, not full-funnel intent scoring
- Quote-based pricing tied to list size and ad volume
- You supply the target list and account data from another tool
Why choose Influ2? The alternative when you want to advertise to named buyers and measure engagement person by person.
Influ2 pricing
Influ2 is quote-based. It charges a flat annual price built from your target-list size and ad volume, billed per engaged contact with platform fees and ad spend bundled together. Get a quote on Influ2's pricing page for your list.
Influ2 reviews
- G2: 4.6/5 from 150+ reviews (G2)
9. Bombora
- Best forteams that want a dedicated third-party intent-data feed to power their own stack
- Pricingquote-based, annual contracts
- What we likeCompany Surge intent data built on a consent-based publisher co-op
Bombora is the intent-data layer many platforms draw on. Its Company Surge data comes from a consent-based co-op of publishers that share anonymized reader behavior, so you can see which companies are researching your category and feed that into your ABM, ad, and sales tools. Because the data is consent-based, it's GDPR- and CCPA-compliant by design.
Bombora is a data source, not a platform you run plays in. Its signal is company-level, so you know an account is in-market but not which person is researching, refresh is weekly rather than real-time, and pricing is quote-based.
What we like about Bombora
- Company Surge intent from a consent-based publisher co-op
- Compliant by design (GDPR and CCPA)
- Feeds intent into most major ABM, advertising, and CRM tools
- The intent source many other platforms resell
Where Bombora could be better
- A data source, not a platform to run plays in
- Signal is company-level, not person-level
- Weekly refresh rather than real-time
Why choose Bombora? The alternative when you want a compliant intent feed to power the rest of your stack, not a full platform.
Bombora pricing
Bombora is quote-based with no public tiers. Third-party analyses put typical Company Surge contracts between roughly $25,000 and $80,000 per year, priced by the topics and coverage you need, with onboarding fees on some plans. Contact Bombora for a quote on its Company Surge page.
Bombora reviews
- G2: 4.4/5 from 160+ reviews (G2)
10. Common Room
- Best forteams that want transparent, signal-based selling instead of a black-box predictive score
- PricingEssential from $2,500/mo billed annually, then custom
- What we likeunifies first-party, product, and community signals on one profile, so you see the intent, not just a stage label
Common Room is a buyer-intelligence platform built around signal-based selling. It pulls first-party signals (website visits, product usage, community and social activity) together with third-party intent from Bombora, then unifies them on a Person360 profile so a rep sees every touch an account has had. RoomieAI researches accounts and drafts outreach, and Prospector adds contact data on top. For teams whose 6sense frustration was a black-box score, the draw is transparency: you see the underlying signals, not just a buying stage.
The trade-off is entry cost. Common Room's entry plan starts at $2,500/mo billed annually, there's no self-serve free tier, and its strength is signal capture and prioritization rather than native advertising.
What we like about Common Room
- Unifies first-party, product, and community signals with third-party intent on one profile
- Person360 gives reps a full history of every account touch
- RoomieAI researches accounts and drafts outreach; Prospector adds contact data
- Transparent signals rather than a single opaque score
- Bombora Company Surge topics and website deanonymization built in
Where Common Room could be better
- Entry pricing is steep for a smaller team, from $2,500/mo billed annually
- No self-serve free tier, so evaluating it means a sales conversation
- Lighter on native advertising than a full ABM ad suite
Why choose Common Room? The alternative when you want transparent, signal-based selling that unifies first-party, product, and community signals in one view.
Common Room pricing
Common Room runs three plans. Essential starts at $2,500/mo billed annually (5 seats, up to 100,000 contacts, 6 Bombora topics, RoomieAI research and Prospector credits), then Advanced and Enterprise move to custom pricing with more seats, contacts, credits, and integrations. There's no self-serve free tier; each plan starts with a demo. See Common Room's pricing page for current details.
Common Room reviews
- G2: 4.5/5 from 105+ reviews (G2)
Which 6sense alternative should you choose?
Match the tool to your situation, not the other way around.
- Build and own your account scoring: Clay. It's the only option here that lets you build the scoring model and tiers yourself, then enrich and act on them, instead of renting a prebuilt score.
- Head-to-head enterprise ABM: Demandbase, when you want targeting, advertising, and orchestration in one suite.
- Enterprise data first, intent layered on: ZoomInfo, if the budget and North American focus fit.
- Affordable all-in-one: Apollo.io, when 6sense felt like too much platform.
- HubSpot-native: HubSpot Breeze Intelligence, if your stack already lives in HubSpot.
- Mid-market account-based advertising: RollWorks, when you want ABM ads without enterprise pricing.
- Catch website visitors: Warmly, to reach accounts already showing interest.
- Advertise to named buyers: Influ2, to target and measure individuals, not just accounts.
- Dedicated intent-data feed: Bombora, to supply intent to the rest of your stack.
- Transparent signal-based selling: Common Room, to see the signals behind a score, not just the stage.
If your target-account list is already clean, scored, and enriched, a native intent or advertising option is the fastest fix. If the real problem is that reps can't tell which accounts to trust, no predictive model can save you until you build the account list and scoring first.
What is the best free 6sense alternative?
If you want to test account-based work without paying, a few tools stand out. Apollo's free tier is the most generous all-in-one, giving you a database, enrichment, and account filters to try account-based outbound end to end. Warmly's free plan deanonymizes a capped number of website visitors a month, so you can see who's already visiting before you commit. Most enterprise alternatives and Common Room are demo-and-quote only, with no free tier.
For building and scoring the account list itself, Clay's free plan is the one that lets you build a real account model, run a multi-provider waterfall, and layer intent Signals against your own market before you spend a credit. It's the best way to see coverage and account quality on your actual ICP, not a vendor's demo.
The catch with every free tier is limits. They're built for testing, not production, so treat them as a way to check quality on your own accounts before you choose.
Where 6sense alternatives are heading
For most of the last decade, ABM meant buying one big predictive platform, uploading a list, and trusting a score you couldn't see inside. That model is quietly ending. The teams pulling ahead in 2026 aren't the ones with the biggest ABM contract, they're the ones treating the account list and its scoring as something they build and own: assembled from many sources, scored against a real ICP with logic they can read, and refreshed with intent and AI research as accounts change.
Practically, that means starting from your bottleneck rather than the brand name. If your problem is catching accounts already in-market, a visitor or intent tool is the quickest win. If the problem is that the account list and its scoring are stale, opaque, or wrong, fix that layer first, because no predictive model can orchestrate against accounts it never scored right.
Whatever you shortlist, test it on your own accounts before committing a budget. The demo list always looks perfect. Yours is the only one that tells the truth.
Own the model behind your account scoring
Build, score, and enrich your target accounts in Clay with signals you control, free.
FAQ
Why do teams look for a 6sense alternative?
6sense is a capable enterprise platform, but its pricing runs from the tens of thousands into six figures, and implementation takes weeks before the predictive model pays off. Smaller teams often find most of the platform sits unused. Teams also want scoring they can see inside rather than a black-box model, which sends them looking for a tool that fits their motion and budget.
What's the closest alternative to 6sense?
Demandbase is the closest head-to-head: a full enterprise ABM suite that scores accounts, layers intent, runs its own B2B advertising, and personalizes the website, much like 6sense. ZoomInfo is the other enterprise option, leading with data depth and layering intent on top. For teams that want to own the scoring logic, Clay builds and scores the account list itself.
Is there a free or cheaper alternative to 6sense?
Yes. Apollo offers a free tier and low per-seat pricing for prospecting, enrichment, and basic intent. Warmly has a free plan for website-visitor deanonymization. Clay's free plan lets you build and score a real account list before you spend a credit. HubSpot Breeze Intelligence starts at $45/mo in credit packs for teams already on HubSpot.
How accurate is intent data compared to 6sense's predictive model?
Both are probabilities, not certainties. 6sense's predictive model blends anonymous web activity and third-party intent into a buying-stage score, which is convenient but hard to audit. Signal-based and third-party intent tools like Common Room and Bombora show you the underlying signals instead. Whichever you use, calibrate it against your own closed-won accounts before trusting it to prioritize a list.
Do 6sense alternatives integrate with HubSpot and Salesforce?
Most do. HubSpot Breeze Intelligence is native to HubSpot; Demandbase, ZoomInfo, RollWorks, Warmly, Common Room, and others sync to both HubSpot and Salesforce. Clay builds and scores the account list, then writes it back to your CRM and re-runs as accounts change.
What's the difference between predictive intent and signal-based scoring?
Predictive intent, like 6sense's, uses a model to estimate which accounts are in-market and what stage they're in, and hands you a score. Signal-based scoring exposes the individual signals (funding, hiring, web visits, product usage) and lets you weight them yourself. Predictive is faster to switch on; signal-based is transparent and easier to adjust as your market shifts.
Which 6sense alternative is best for a small team?
For catching accounts already on your site, Warmly's free plan is a fast start. For an all-in-one on a budget, Apollo's free and low tiers are hard to beat. And if you want to build and score a real target-account list without paying up front, Clay's free plan lets you build and test the account layer before spending a credit.