Cognism earned its reputation on phone-verified, compliant data for selling into the EU and UK. That strength is real. But it is a premium, quote-based product, and not every team fits its shape. Its US coverage is thinner than the North American incumbents. Its credit and seat structure needs a sales conversation before you ever see a price. So teams that want the same data quality on different terms start shopping for an alternative.
With dozens of sales intelligence tools promising better coverage or a cleaner price, how do you know which one fits your accounts?
We compared 10 Cognism alternatives on data coverage, accuracy, regional strength, pricing model, and real G2 ratings. We judged them on what they return and how they charge, not on what they claim. One truth held across all of them: no single database covers every market. The teams that win run several sources and pay only for the match.
Here's the shortlist, then a closer look at each one.
What is a Cognism alternative?
A Cognism alternative is a B2B sales intelligence or contact data tool you use instead of Cognism to find verified emails, direct-dial phones, and firmographics. The good ones differ on region, price model, and how they source data. Some resell a single database; the strongest build each record from many sources at once, called waterfall enrichment, so a miss with one provider becomes a hit with the next. That difference is what separates broad, current coverage from a half-empty list.
How we chose the best Cognism alternatives
"Best" depends on where you sell, how you buy, and who uses the tool. A solo rep grabbing a phone number needs a different product than a RevOps team enriching a whole TAM. We judged every alternative on the same four things:
- Coverage and regional strength. How complete the emails, phones, and firmographics are, and whether the tool holds up in the EU and UK the way Cognism does or leans North American.
- Accuracy and verification. How often values are right on your ICP, and whether phones and emails are verified rather than shipped stale.
- Pricing model and transparency. Public tiers versus quote-only, per-seat versus usage, and whether one contact costs a credit or a sales call.
- Fit and integrations. Whether it suits a single rep or a full ops team, and how cleanly it syncs to Salesforce and HubSpot.
One truth cut across all of them: the data is only as good as the sources behind it. No single provider owns every market.
The 10 best Cognism alternatives for 2026
The list is ranked by G2 rating weighted for the number of reviews, so both the score and real adoption count. Here's the shortlist at a glance, then a closer look at each tool.
| # | Tool | Best for | Pricing from | G2 rating | G2 reviews |
|---|---|---|---|---|---|
| 1 | Clay | Waterfall enrichment across EU and US | Free, paid from $185/mo | 4.9/5 | 300+ |
| 2 | Apollo.io | All-in-one prospecting on a budget | Free, paid from $49/user/mo | 4.7/5 | 9,000+ |
| 3 | ZoomInfo | Enterprise US B2B intelligence | Quote-based | 4.5/5 | 8,000+ |
| 4 | Seamless.AI | Real-time contact discovery | Free, then quote-based | 4.4/5 | 5,000+ |
| 5 | RocketReach | Broad self-serve contact lookups | Free, paid from $69/mo | 4.4/5 | 1,300+ |
| 6 | UpLead | Verified data with an accuracy guarantee | Free trial, paid from $99/mo | 4.7/5 | 800+ |
| 7 | Lusha | Fast SMB self-serve lookups | Free, then paid tiers | 4.3/5 | 1,500+ |
| 8 | LeadIQ | LinkedIn prospecting into your CRM | Free, paid from $200/mo | 4.2/5 | 1,100+ |
| 9 | Kaspr | Affordable EU LinkedIn prospecting | Free, paid from $49/mo | 4.4/5 | 800+ |
| 10 | Lead411 | Accurate US data with buyer intent | Free trial, paid from $99/mo | 4.5/5 | 470+ |
1. Clay
- Best forRevOps and GTM teams wanting waterfall enrichment across EU and US sources instead of one database
- PricingFree plan, then Launch ($185/mo), Growth ($495/mo), and custom Enterprise
- What we likewaterfall enrichment across 200+ providers spanning European and North American vendors, plus AI research agents
Full disclosure: Clay is our product, and we put it first. It also holds the highest rating on this list (4.9/5), and building a cross-region contact list is one of the most common things teams do on Clay. Here's what it does well and where it doesn't fit.
Clay comes at the Cognism problem from the data side. Instead of renting one database and hoping your EU and US accounts sit inside it, Clay builds each record from many sources at once. A waterfall runs 200+ data providers in sequence, spanning European and North American vendors, and stops at the first verified hit. You get the best coverage available in each market and pay once per record. On top of that, Signals surface job changes, funding, and hiring, and Claygent, an AI research agent, answers questions no fixed data field could. The finished record syncs to Salesforce or HubSpot and re-runs as the data changes.
Run a waterfall across EU and US data
Enrich a real list through 200+ providers and see coverage in every market, free.
What we like about Clay
- Waterfall enrichment across 200+ providers spanning EU and US, so you aren't locked to one database
- Claygent runs AI research that no fixed data field can answer
- Signals surface job changes, funding, and hiring to prioritize accounts
- Writes enriched records back to Salesforce and HubSpot and re-runs as data changes
- Bring your own provider keys, including regional data vendors, and skip Data Credits
Where Clay could be better
- You assemble the provider waterfall yourself; there's no single fixed EU database with a built-in compliance guarantee the way Cognism ships one
- Dialing in the right provider order for each region takes setup before coverage peaks
- Data Credits are usage-based, so large cross-market runs need a spend check
Why choose Clay? Cognism sells you one compliant database; Clay lets you run many, across every region, and pay only for the match.
Proof. Anthropic hit 3x data enrichment coverage on Clay after consolidating several point vendors into one waterfall.
Clay pricing
- Free: $0/mo with 100 Data Credits, 500 Actions, unlimited seats and tables, multi-provider waterfalls, and Claygent
- Launch: starting at $185/mo with 2,500 Data Credits, 15,000 Actions, phone enrichment, and signal tracking
- Growth: starting at $495/mo with 6,000 Data Credits, 40,000 Actions, CRM auto-sync, and ads-audience pushes
- Enterprise: custom pricing with an annual commitment, 100,000+ Data Credits, unlimited Audiences, API access, SSO, and RBAC
Data Credits pay for the data itself and roll over; Actions pay for the platform work and reset monthly. Bring your own API keys and you skip Data Credits entirely. See Clay's pricing page for the full breakdown.
Clay reviews
- G2: 4.9/5 from 300+ reviews (G2)
2. Apollo.io
- Best forSMB and mid-market teams wanting prospecting, data, and outreach in one tool on a budget
- Pricingfree plan, then paid tiers from $49/user/mo (annual)
- What we liketransparent per-seat pricing where Cognism is quote-only
Apollo is the budget all-in-one to Cognism's premium specialist. It pairs a large B2B contact database with sequencing, so you can build a list, enrich it, and send from one place. Where Cognism hides its price behind sales, Apollo publishes per-seat tiers and a genuinely usable free plan, which makes it the common first stop for founders and small teams.
The trade is depth and region. Apollo's data is strongest in North America and thins out across parts of the EU, so it rarely matches Cognism's phone-verified European coverage. Because Apollo also sends, deliverability rests on your own list hygiene.
What we like about Apollo.io
- Database, enrichment, and outreach sequences in one tool
- Transparent, published per-seat pricing, no sales call to see a number
- A genuinely usable free tier to start
- Good CRM and email integrations out of the box
Where Apollo.io could be better
- Data accuracy is thinner outside North America than Cognism's EU coverage
- Deliverability depends on your own list hygiene since Apollo also sends
- Phone-number depth trails the phone-verified specialists
Why choose Apollo.io? The best price-to-value all-in-one when you want data and outreach together without a quote-based contract.
Apollo.io pricing
- Free: $0 with limited credits and core prospecting
- Basic: $49/user/mo (annual) with more credits and sequences
- Professional: $79/user/mo (annual) with advanced features and higher limits
- Organization: $119/user/mo (annual, 3-seat minimum) with the full feature set
Monthly billing runs higher than the annual rates shown. See Apollo's pricing page for current limits.
Apollo.io reviews
- G2: 4.7/5 from 9,000+ reviews (G2)
3. ZoomInfo
- Best forenterprise teams that need the deepest North American B2B intelligence
- Pricingquote-based, annual contracts
- What we likea large verified US database plus intent and org-chart data
ZoomInfo is the North American depth benchmark, and it's the incumbent most Cognism buyers weigh against. Its database spans roughly 14 million companies and 235 million professionals, layered with intent data, org charts, and WebSights visitor identification. If your growth priority is the US market at scale, this is the deepest single source on the list.
The catch is the mirror image of Cognism's. Pricing is premium and quote-based on annual contracts, and while ZoomInfo is stronger than Cognism in the US, its coverage thins across parts of EMEA where Cognism's phone-verified European data still wins.
What we like about ZoomInfo
- One of the largest verified B2B databases available, deepest in North America
- Intent data and org charts built into the same platform
- WebSights reveals which companies visit your site
- Deep integrations across major CRMs and sales tools
Where ZoomInfo could be better
- Premium, quote-based pricing on annual contracts, like Cognism
- EU coverage thins out compared with Cognism's phone-verified European data
- Overkill and overpriced for small teams
Why choose ZoomInfo? The pick when your center of gravity is the US and you want the deepest coverage plus intent in one platform.
ZoomInfo pricing
ZoomInfo doesn't publish prices. Plans (commonly Professional, Advanced, and Elite) are quote-based and sold on annual contracts, priced by seats and credits. Third-party pricing analyses put entry-level contracts around $15,000 per year, rising with credits and add-ons. Get a quote on ZoomInfo's pricing page for your exact configuration.
ZoomInfo reviews
- G2: 4.5/5 from 8,000+ reviews (G2)
4. Seamless.AI
- Best forhigh-volume teams wanting real-time, search-engine-style contact discovery
- Pricingfree tier, then quote-based
- What we likea real-time engine that builds contact lists on demand
Seamless.AI works like a search engine for contacts, assembling lists in real time rather than querying a static database. It finds emails and phone numbers, runs as a Chrome extension, and offers buyer-intent add-ons, which suits US prospecting teams that need fresh contacts fast. Its free tier lowers the bar to entry that Cognism's quote-only model raises.
Real-time discovery is a strength and a risk. Accuracy varies from record to record, so verify before you send, and European coverage is weaker than Cognism's phone-verified data. The credit and upsell model means costs can climb as usage grows.
What we like about Seamless.AI
- Real-time engine builds lists on demand instead of querying a static database
- Finds emails and phone numbers with a Chrome extension
- Buyer-intent and other data add-ons available
- Free tier lets you try it before committing
Where Seamless.AI could be better
- Accuracy varies from record to record, so verify before sending
- EU coverage is weaker than Cognism's phone-verified data
- Upper tiers are quote-based with an upsell-heavy model
Why choose Seamless.AI? Builds fresh contact lists in real time instead of querying a static database.
Seamless.AI pricing
Seamless.AI is largely quote-based. There's a free tier with a limited number of lifetime credits, and Pro and Enterprise plans are custom-quoted annual contracts, often with a seat minimum. Contact Seamless.AI for a quote on its pricing page.
Seamless.AI reviews
- G2: 4.4/5 from 5,000+ reviews (G2)
5. RocketReach
- Best forreps and recruiters wanting broad self-serve lookups across a huge contact index
- Pricingfree plan (5 lookups), then paid tiers from $69/mo
- What we liketransparent, self-serve pricing on a very large contact index
RocketReach indexes contact data on more than 700 million professionals, and you can search it self-serve without a sales call. That reach and its published tiers make it a natural swap for teams that want scale without Cognism's quote-based contract. It finds emails and phone numbers, plugs into a Chrome extension, and integrates with common CRMs.
Breadth comes before depth here. Accuracy varies across the index, phone data sits behind the higher tiers, and there's no phone-verification layer or compliance posture on par with Cognism's European data.
What we like about RocketReach
- One of the largest contact indexes available, 700M+ professionals
- Transparent, self-serve tiers with no mandatory sales call
- Chrome extension and CRM integrations
- A free plan and lookup-based credits, so you pay per reveal
Where RocketReach could be better
- Accuracy varies across such a broad index, so verify before sending
- Phone lookups are gated to the higher tiers
- Lighter intent and compliance layer than Cognism
Why choose RocketReach? The pick when you want a very large contact index on transparent, self-serve pricing.
RocketReach pricing
- Free: limited lifetime lookups to try the tool
- Essentials: $69/mo monthly (lower billed annually), email lookups only
- Pro: $119/mo monthly (lower billed annually), email and phone lookups
- Ultimate: $209/mo monthly (lower billed annually), the highest lookup volume
Credits are consumed only when a verified email or phone is revealed, and annual billing drops the effective monthly rate. See RocketReach's pricing page for current lookup volumes.
RocketReach reviews
- G2: 4.4/5 from 1,300+ reviews (G2)
6. UpLead
- Best forSMB and mid-market teams that want verified data with a real-time accuracy guarantee
- Pricing7-day free trial, then paid tiers from $99/mo ($74/mo annual)
- What we likereal-time email verification and a 95% accuracy guarantee
UpLead leads with data quality rather than sheer size. It verifies emails in real time at the moment you export, backs its data with a 95% accuracy guarantee, and credits you back for any bounce. For teams burned by stale lists, that guarantee is a concrete answer, and the published tiers avoid Cognism's quote-based process.
The database is smaller than the enterprise incumbents, and coverage is strongest in North America, so European depth trails Cognism. Credit caps arrive on lower tiers, so heavy list building can push you up a plan.
What we like about UpLead
- Real-time email verification at the point of export
- A 95% data-accuracy guarantee with bounce credits
- Transparent published tiers, no sales call required
- One credit returns a verified email and a direct dial
Where UpLead could be better
- Smaller database than the enterprise platforms
- EU coverage is thinner than Cognism's European data
- Credit caps arrive on lower tiers
Why choose UpLead? The pick when clean, verified data with a guarantee matters more than raw database size.
UpLead pricing
- Free trial: 7 days with a handful of credits to test
- Essentials: $99/mo monthly, or $74/mo billed annually, with 170 credits/mo
- Plus: $199/mo monthly, or $149/mo billed annually, with 400 credits/mo
- Professional: custom pricing for higher volume and API access
One credit unlocks one contact with a verified email and direct dial. See UpLead's pricing page for current credit volumes.
UpLead reviews
- G2: 4.7/5 from 800+ reviews (G2)
7. Lusha
- Best forSMB reps wanting fast, self-serve contact lookups
- Pricingfree plan (40 credits/mo), then paid tiers
- What we likea simple Chrome extension and quick time-to-value
Lusha is the fastest way for an individual rep to grab contact data, and it's a lighter, self-serve counterweight to Cognism's enterprise model. Its Chrome extension pulls a work email and phone straight off a professional profile, it handles bulk enrichment, and it syncs to your CRM. It also keeps a compliance-aware posture, which matters to teams touching EU contacts.
That simplicity has limits. Credit caps arrive quickly on lower tiers, and the underlying dataset is lighter than Cognism's, so it's better for one-off lookups than for enriching a whole TAM.
What we like about Lusha
- Chrome extension pulls email and phone off a profile in a click
- Fast setup with a free plan to start
- Bulk enrichment and CRM sync on paid tiers
- A compliance-aware posture for EU contacts
Where Lusha could be better
- Credit caps arrive quickly on lower tiers
- The dataset is lighter than Cognism and the enterprise platforms
- Better for one-off lookups than enriching a whole TAM
Why choose Lusha? The fastest self-serve lookup for SMB reps who want contact data in a click.
Lusha pricing
Lusha offers a free plan with 40 credits per month, then paid Pro, Premium, and Scale tiers that add credits, bulk enrichment, and team features. The model is credit-based (revealing an email costs one credit, a phone number more). Check Lusha's pricing page for current per-tier rates.
Lusha reviews
- G2: 4.3/5 from 1,500+ reviews (G2)
8. LeadIQ
- Best forreps who prospect on LinkedIn and want one-click capture into the CRM
- Pricingfree plan (50 credits), then Pro from $200/mo, Enterprise custom
- What we likesmooth LinkedIn-to-CRM capture plus AI-written outreach
LeadIQ is built around the prospecting workflow rather than the raw database. Reps capture contacts off LinkedIn, enrich them, and push them straight into Salesforce or a sequencer, and its Scribe feature drafts personalized outreach with AI. For teams whose bottleneck is moving prospects from LinkedIn into a real motion, it removes a lot of copy-paste that Cognism doesn't touch.
Data accuracy varies by record, and phone-heavy workflows burn credits fast. LinkedIn Sales Navigator isn't included, so a full stack costs more than the sticker.
What we like about LeadIQ
- One-click capture from LinkedIn into Salesforce and sequencers
- Scribe drafts personalized outreach with AI
- Clean prospecting workflow rather than a raw database dump
- A free tier to test the Chrome extension
Where LeadIQ could be better
- Data accuracy varies from record to record
- Phone-heavy workflows burn credits quickly
- Sales Navigator isn't included, adding to the true cost
Why choose LeadIQ? The pick when your motion runs through LinkedIn and you want capture, enrichment, and AI copy in one flow.
LeadIQ pricing
- Free: $0/mo with 1 user and 50 credits to test the Chrome extension
- Pro: from $200/mo for 200 credits, scaling via a slider up to 6,750 credits and 5 users
- Enterprise: custom, quote-based pricing for larger orgs
Annual billing saves 25% on Pro, and phone reveals draw more credits than emails. See LeadIQ's pricing page for current credit volumes.
LeadIQ reviews
- G2: 4.2/5 from 1,100+ reviews (G2)
9. Kaspr
- Best forindividual reps and small teams doing affordable LinkedIn prospecting in Europe
- Pricingfree plan, then paid tiers from $49/mo per user
- What we likefast LinkedIn contact reveals on a low, transparent price
Kaspr is the self-serve, LinkedIn-first option for European prospecting. Its Chrome extension pulls emails and phone numbers off a LinkedIn profile in a click, it holds a GDPR-aware compliance posture, and it publishes low per-user tiers where Cognism runs through sales. For a rep who wants Cognism-style European contacts without an enterprise contract, it's live in minutes.
The dataset is narrower than Cognism's, and it's built around LinkedIn-sourced contacts rather than whole-market coverage. Credit limits arrive quickly, so it fits targeted prospecting better than TAM-wide enrichment.
What we like about Kaspr
- Chrome extension reveals email and phone off a LinkedIn profile in a click
- Low, transparent per-user pricing with a free plan
- GDPR-aware compliance posture for EU contacts
- Simple enough that a rep needs no training
Where Kaspr could be better
- Narrower dataset than Cognism and the enterprise platforms
- Built around LinkedIn-sourced contacts, not whole-market coverage
- Credit limits arrive quickly on lower tiers
Why choose Kaspr? Affordable, self-serve European LinkedIn prospecting without an enterprise contract.
Kaspr pricing
- Free: $0/mo with 15 B2B email, 5 phone, and 5 direct-email credits per month
- Starter: from $49/mo per user (annual) with more credits and CRM sync
- Business: up to $99/mo per user (annual) with higher limits and team features
- Organization: custom pricing
Annual billing carries a 25% discount over monthly. See Kaspr's pricing page for current credit volumes.
Kaspr reviews
- G2: 4.4/5 from 800+ reviews (G2)
10. Lead411
- Best forUS-focused teams wanting accurate contact data paired with buyer-intent triggers
- Pricingfree trial, then paid tiers from $99/mo per user
- What we likeverified US contact data with growth-intent triggers
Lead411 pairs verified US emails and direct dials with buyer-intent data, flagging companies that are hiring, funded, or growing so reps know who to call first. That intent layer is where it competes with Cognism, at accessible per-user tiers rather than an enterprise quote. It exports cleanly to major CRMs and offers a free trial to test the data.
Coverage is US-centric, so European depth trails Cognism's phone-verified data. The interface feels dated next to newer tools, and its plan tiers shifted recently, so confirm current limits before you buy.
What we like about Lead411
- Verified US emails and direct-dial phone numbers
- Buyer-intent triggers for hiring, funding, and growth
- Accessible per-user tiers with a free trial
- Clean CRM exports and integrations
Where Lead411 could be better
- US-centric coverage, thinner in the EU than Cognism
- The interface feels dated next to newer tools
- Plan tiers changed recently, so confirm current limits
Why choose Lead411? The pick when you want accurate US data plus buyer intent at a transparent per-user price.
Lead411 pricing
Lead411 offers a short free trial (Pilot Light), then a Basic tier from $99/mo per user with a set export volume. Higher tiers add buyer-intent data and larger or unlimited-style export volumes on quote-based annual contracts, with an Enterprise plan for the highest limits. Lead411 restructured its plans recently, so confirm current tiers on Lead411's pricing page.
Lead411 reviews
- G2: 4.5/5 from 470+ reviews (G2)
Which Cognism alternative should you choose?
Match the tool to your situation, not the other way around.
- Waterfall across EU and US providers: Clay. It's the only option here that builds the record from many sources instead of reselling one database.
- Deepest US coverage and intent: ZoomInfo, if the budget and North American focus fit.
- All-in-one on a budget: Apollo.io, when you want data and outreach in one tool.
- Verified data with a guarantee: UpLead, for clean records at a transparent price.
- Broad self-serve lookups: RocketReach, for scale without a sales call.
- Fast SMB self-serve lookups: Lusha or Seamless.AI.
- LinkedIn prospecting into the CRM: LeadIQ.
- Affordable EU LinkedIn prospecting: Kaspr.
- US data with buyer intent: Lead411.
If your accounts sit inside one region and one clean database, a single-source tool is the fastest fix. If your ideal record spans markets no single provider covers, build the data layer from many sources first, or you'll keep buying the same gaps.
What is the best free Cognism alternative?
If you want to test data quality without paying, a few tools stand out. Apollo's free tier is the most generous all-in-one, giving you a database, enrichment, and a few sequences. Kaspr's free plan hands you a small monthly pool of email and phone credits to try LinkedIn reveals. RocketReach and LeadIQ both offer free lookups to sample their data.
For custom, cross-region enrichment, Clay's free plan is the one that lets you build a real workflow, run a multi-provider waterfall across EU and US sources, and use Claygent against your own list before you spend a credit. It's the best way to see coverage on your actual accounts, not a vendor's demo list.
The catch with every free tier is credits. They're built for testing, not production, so treat them as a way to check accuracy on your own data before you choose.
Where sales intelligence tools are heading
For a decade, buying B2B data meant picking one database and hoping your accounts lived inside it. That single-vendor bet is fading. The teams pulling ahead in 2026 treat data as something to assemble from many regional sources on demand, verify at the moment of use, and extend with AI research that no static field could hold.
Practically, start from your bottleneck rather than the brand name. If your problem is reaching prospects in one clean market, almost any tool here beats no data, and the specialist for that region is the quick win. If the real problem is coverage that spans the EU, the UK, and the US, fix the data layer first, because no single provider owns every market.
Whatever you shortlist, test it on your own accounts before committing a budget. The demo list always looks perfect. Yours is the only one that tells the truth.
Run one waterfall across every market
Start free, enrich a real list through 200+ EU and US providers, and see coverage before you spend a credit.
FAQ
Why look for a Cognism alternative?
Cognism is strong on phone-verified, compliant EU and UK data, but it's a premium, quote-based product. Its US coverage is thinner than the North American incumbents, and its credit and seat model needs a sales conversation to price. Teams that want comparable data on transparent or usage-based terms, or deeper US coverage, often shop for an alternative.
What is the best Cognism alternative?
It depends on where you sell. For deep US coverage and intent, ZoomInfo is the incumbent. For an all-in-one on a budget, Apollo is hard to beat. For building a record across EU and US sources instead of renting one database, Clay runs a waterfall across 200+ providers and pays only for the match.
Is there a free Cognism alternative?
Yes. Apollo, Kaspr, LeadIQ, and RocketReach all offer free tiers or lookups to test their data. Clay's free plan lets you build a real workflow and run a multi-provider waterfall against your own list before spending a credit. Free tiers are for testing, not production.
Which Cognism alternative is best for EU and UK data?
Cognism's own strength is phone-verified European data, so alternatives that hold up there matter. Kaspr and Lusha both keep GDPR-aware postures for EU contacts, and Clay can run European data providers inside its waterfall. For heavy EU phone verification specifically, evaluate coverage on your own accounts.
Which is best for US coverage?
ZoomInfo has the deepest verified North American database, layered with intent and org charts. Apollo, UpLead, RocketReach, and Lead411 are all US-strong at lower or more transparent prices. Clay can combine several US sources in one waterfall so you aren't limited to a single vendor's gaps.
How is pricing usually structured?
Most tools use credits (one credit per revealed contact) on tiered plans, sometimes with per-seat costs. Cognism, ZoomInfo, and Seamless.AI are quote-based on annual contracts. Apollo, UpLead, RocketReach, Kaspr, and Lead411 publish tiers. Clay separates the data cost from the platform cost on usage-based pricing.
Do these tools integrate with Salesforce and HubSpot?
Most do. Apollo, ZoomInfo, UpLead, RocketReach, LeadIQ, Kaspr, and Lead411 sync to major CRMs, and LeadIQ is built around one-click capture into them. Clay writes enriched records back to Salesforce and HubSpot and re-runs them as data changes.
What's the difference between Cognism and Clay?
Cognism is a single compliant database you query for verified EU and UK contacts. Clay is a data orchestration platform: it builds each record from 200+ providers across regions in a waterfall, adds AI research and signals, then syncs the result to your CRM. One sells you data; the other assembles and acts on it.