Use Google Search to find Niche/Local Businesses

Find businesses that are otherwise hard to come by using Clay’s Google integration

Eric Nowoslawski
7 mins.

There are some companies, both local and niche, that are difficult to find using a database as they often don’t have any tagging for them. This can pose as an issue if the prospects you’re looking for are found in that niche- luckily, Clay has a Google integration that solves this problem. By using our “Google Search” integration, you can input custom Google queries and map them out at scale.

The Google Search integration can be a bit overwhelming at first, so it’s important to know what you want to find before typing away in the query box. In Eric’s example, he wanted to find AirBnb management companies. He made sure to type this query in, but had the foresight also to exclude terms like blog, directory, or restaurants. Making specifications like this can narrow your results and help you find the company that you’re actually looking for.

After running the integration, you will soon find your Clay table to be populated with results. Often, there are dozens of different attributes that show up in the results table, which give you information ranging to their contact to their CEO. You can then find the information that you find valuable, map it out to your table, and use it either for contact purposes or to be used with other integrations. We hope this helps, feel free to contact us if you have any questions, and happy prospecting!

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