Find Any Company’s Tech Stack Using BuiltWith
For this integration to work, you'll need the company's website. If you don't have this information, check our other videos on finding a website from just the company name. If you already have the website, you're all set to proceed.
In the 'Enrich Data' section of Clay, select the 'BuiltWith Lookup Technology Stack'. From here, enter the company domain. Running the rows will display all technologies used on the website.
Significance of Technologies
The number of technologies installed can be indicative of the company's investment in their team, marketing, or other areas. Hence, this integration offers valuable insights into the company's budget and operations.
Refining the Search
If you're looking for specific technologies, such as WordPress for their blog, the 'BuiltWith' integration can help. By adding another integration and entering 'WordPress', you can identify companies using this specific technology.
Adding More Precision
To refine your search further, you can specify the capacity in which WordPress is used, like plugins, CMS, widgets, and more. By entering 'WordPress' and 'blog', you can identify the companies that use WordPress specifically for blogging.
In the results, you'll notice 'First Detected' and 'Last Detected' fields. This data can inform you about how long the company has been using a particular technology, which can be crucial for prospecting efforts. Note that this feature only works when you use a combination of a keyword filter and a category.
Finding Absence of Technology
The 'Built With' integration can also reveal what technology a company does not use. For example, if you want to find companies that lack a DMARC policy, the integration can filter out those businesses for you.
That sums up our 'Built With' integration tutorial. This tool is a comprehensive solution for understanding a company's tech stack and refining your outreach. If you have questions, drop a comment below or join our Slack community at clay.com/slack.