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Clay 101: Fundamentals of GTM Automation

Learn all the fundamentals you need to navigate Clay seamlessly when getting started

Intro to Clay 101: FETE & Jigsaw
10m
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Your First GTM Use Case
9m
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How to Experiment Inside of Clay
8m
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Finding Companies in Clay
7m
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Finding People in Clay
7m
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Finding Jobs Source + Enrichment
5m
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Finding Businesses with Google Maps
7m
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(Enrich) Add Data To Your Table
2m
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Enriching Company Data
8m
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Enriching People Data
8m
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Enriching with Claygent
8m
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(Transform) Clean & Normalize Your Data
6m
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Transforming with AI Formulas
7m
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(Export) Getting Your Lists Out of Clay
5m
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Exporting to Google Sheets
6m
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Exporting to CRM
6m
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Where to Go Next
3m
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Clay 101: Fundamentals of GTM Automation
Beginner

In Clay 101, we'll cover the wide range of enrichments you have access to in Clay, and our top tips and tricks for getting started. You'll learn about the FETE framework (Find, Enrich, Transform, Export) and be well on your way to building your first workflows!

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