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Clay 101: Fundamentals of GTM Automation

Learn all the fundamentals you need to navigate Clay seamlessly when getting started

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Table of contents

Intro to Clay 101: FETE & Jigsaw

10m

Your First GTM Use Case

How to Experiment Inside of Clay

Finding Companies in Clay

Finding People in Clay

Finding Jobs Source + Enrichment

Finding Businesses with Google Maps

(Enrich) Add Data To Your Table

Enriching Company Data

Enriching People Data

Enriching with Claygent

(Transform) Clean & Normalize Your Data

Transforming with AI Formulas

(Export) Getting Your Lists Out of Clay

Exporting to Google Sheets

Exporting to CRM

Where to Go Next

Course details

Clay 101: Fundamentals of GTM Automation

Beginner

In Clay 101, we'll cover the wide range of enrichments you have access to in Clay, and our top tips and tricks for getting started. You'll learn about the FETE framework (Find, Enrich, Transform, Export) and be well on your way to building your first workflows!

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