ZoomInfo is the deepest B2B database most go-to-market teams have ever touched. It is also the most expensive, and the contract is where the shopping usually starts.
Pricing is quote-based and locked into annual commitments. Costs climb quickly as you add seats and credits. Coverage is strongest in North America and thins in parts of EMEA. For a small team, it is a lot of platform to buy.
None of that makes ZoomInfo a weak tool. Its US database and intent data are still the depth benchmark others are measured against. The real question is whether you need all of it, at that price.
But with so many alternatives promising better value or better regional data, how do you choose the one that fixes your problem?
We compared 10 credible ZoomInfo alternatives on data coverage, accuracy, pricing, and real G2 ratings. We judged them on what they return, not what they claim.
Here's the shortlist, then a closer look at each one.
What is a ZoomInfo alternative?
A ZoomInfo alternative is any tool that replaces part of what ZoomInfo does: the contact and company database, the intent data, or the enrichment layer. Some are broad platforms that cover all three. Others beat ZoomInfo at one job, like EU phone data, transparent pricing, or multi-source enrichment. The right pick depends on which part of ZoomInfo you are really paying for, because no single tool wins on database depth, regional accuracy, and price at the same time.
The 10 best ZoomInfo alternatives for 2026
| # | Tool | Best for | Pricing from | G2 rating |
|---|---|---|---|---|
| 1 | Clay | Waterfall enrichment across 200+ providers plus AI | Free, paid from $185/mo | 4.6/5 |
| 2 | Apollo.io | Affordable all-in-one prospecting and outreach | Free, paid from $49/user/mo | 4.7/5 |
| 3 | Seamless.AI | Real-time contact discovery | Free, then quote-based | 4.4/5 |
| 4 | Cognism | Phone-verified EU/UK data | Quote-based | 4.5/5 |
| 5 | Lusha | Fast SMB self-serve lookups | Free, then paid tiers | 4.3/5 |
| 6 | UpLead | Verified data with an accuracy guarantee | Free trial, paid from $74/mo | 4.7/5 |
| 7 | RocketReach | Broad email and phone lookups | Paid from $33/mo | 4.4/5 |
| 8 | LeadIQ | LinkedIn prospecting and job-change tracking | Free, paid from $36/user/mo | 4.2/5 |
| 9 | Kaspr | LinkedIn contact data for EU teams | Free, paid from $49/mo | 4.4/5 |
| 10 | Clearbit (Breeze Intelligence) | HubSpot-native enrichment | Credit packs from $45/mo | 4.4/5 |
1. Clay
- Best forteams that want ZoomInfo-level coverage from waterfall enrichment across 200+ providers, without a single annual contract
- PricingFree plan, then Launch ($185/mo), Growth ($495/mo), and custom Enterprise
- What we likewaterfall enrichment that runs 200+ providers so coverage isn't capped by one vendor, on usage-based pricing
Full disclosure: Clay is our product, so we put it first. It carries a 4.6/5 G2 rating, and replacing a locked-in database contract with a flexible, multi-provider setup is one of the top reasons teams land on Clay. Here's what it does well and where it doesn't fit.
Clay solves the trade-off that pushes teams off ZoomInfo: paying for one big database on a fixed annual contract. Instead of renting a single source, Clay runs a waterfall across 200+ providers in sequence and stops at the first verified match, so you get the best available coverage and pay once per record, with no seat-based commitment. On top of the data, Signals track job changes, funding, hiring, and web intent, and Claygent, an AI research agent, answers questions no fixed field holds, like whether an account runs a specific tool or mentions SOC 2 on its careers page. Finished records sync back to Salesforce or HubSpot and re-run as the data changes.
Match ZoomInfo's coverage without the contract
Run 200+ providers in a waterfall against your own list and see the fill rate, free.
What we like about Clay
- Waterfall enrichment across 200+ providers, so coverage isn't capped by one vendor's database
- Usage-based pricing with a free plan, no seat-based annual contract to sign
- Claygent runs AI research that a static database record can't hold
- Signals flag job changes, funding, hiring, and web intent to time outreach
- Writes enriched records back to Salesforce and HubSpot and re-runs as data changes
Where Clay could be better
- You assemble the enrichment workflow yourself, so it's less turnkey than ZoomInfo's ready-made database
- Dialing in provider order and fallbacks takes some setup before coverage peaks
- Data Credits are usage-based, so heavy runs need a spend check rather than a flat license
Why choose Clay? ZoomInfo sells you one database on a contract; Clay assembles the record from 200+ sources on demand, then lets you research and act on it.
Proof. Anthropic hit 3x data enrichment coverage on Clay after consolidating several point vendors into one waterfall.
Clay pricing
- Free: $0/mo with 100 Data Credits, 500 Actions, unlimited seats and tables, multi-provider waterfalls, and Claygent
- Launch: starting at $185/mo with 2,500 Data Credits, 15,000 Actions, phone enrichment, and signal tracking
- Growth: starting at $495/mo with 6,000 Data Credits, 40,000 Actions, CRM auto-sync, and ads-audience pushes
- Enterprise: custom pricing with an annual commitment, 100,000+ Data Credits, unlimited Audiences, API access, SSO, and RBAC
Data Credits pay for the data itself and roll over; Actions pay for the platform work and reset monthly. Bring your own API keys and you skip Data Credits entirely. See Clay's pricing page for the full breakdown.
Clay reviews
- G2: 4.6/5 from 200+ reviews (G2)
2. Apollo.io
- Best forSMB and mid-market teams that want a database, enrichment, and sending at a fraction of ZoomInfo's price
- Pricingfree plan, then paid tiers from $49/user/mo (annual)
- What we likean all-in-one platform with published, per-seat pricing
Apollo is the value answer to ZoomInfo. It pairs a large B2B contact database with built-in sequences, so you can find, enrich, and email contacts in one tool. Where ZoomInfo is quote-based and enterprise-priced, Apollo publishes per-seat plans and offers a genuinely usable free tier. That makes it the common first move for teams that found ZoomInfo too heavy or too costly.
The all-in-one model has limits. Data accuracy varies by region and thins outside North America, and because Apollo also handles sending, deliverability rests on your own list hygiene.
What we like about Apollo.io
- Database, enrichment, and outreach sequences in one tool
- Published per-seat pricing and a free tier, no annual quote required
- Accessible entry price for SMB and mid-market teams
- Solid CRM and email integrations out of the box
Where Apollo.io could be better
- Data accuracy varies by region and is thinner outside North America
- Deliverability depends on your own sending discipline since Apollo also sends
- Data depth on the largest accounts trails ZoomInfo
Why choose Apollo.io? The best price-to-value all-in-one when ZoomInfo's enterprise contract is more than you need.
Apollo.io pricing
- Free: $0 with limited credits and core prospecting
- Basic: $49/user/mo (annual) with more credits and sequences
- Professional: $79/user/mo (annual) with advanced features and higher limits
- Organization: $119/user/mo (annual, 3-seat minimum) with the full feature set
Monthly billing runs higher than the annual rates shown. See Apollo's pricing page for current limits.
Apollo.io reviews
- G2: 4.7/5 from 9,000+ reviews (G2)
3. Seamless.AI
- Best forteams wanting real-time, search-engine-style contact discovery
- Pricingfree tier, then quote-based
- What we likea real-time engine that builds contact lists on demand
Seamless.AI takes the opposite approach to ZoomInfo's curated database. It works like a search engine for contacts, building lists in real time rather than serving records from a fixed store. It finds emails and phone numbers, runs as a Chrome extension, and offers buyer-intent add-ons, which appeals to high-volume teams that want fresh contacts on demand instead of a large annual data license.
Real-time discovery cuts both ways. Accuracy varies from record to record, and the credit and upsell model means costs can creep up as usage grows. Verify what it returns before you send.
What we like about Seamless.AI
- Real-time engine builds lists on demand rather than serving a static database
- Finds emails and direct dials through a Chrome extension
- Buyer-intent and other data add-ons available
- Free tier lets you test it before any commitment
Where Seamless.AI could be better
- Accuracy swings from record to record, so verify before you send
- Credit and upsell model can push costs higher over time
- Pricing is quote-based with no clear public tiers, much like ZoomInfo
Why choose Seamless.AI? Builds fresh contact lists in real time instead of renting a static database on a contract.
Seamless.AI pricing
Seamless.AI is largely quote-based. There's a free tier with a limited number of lifetime credits, and Pro and Enterprise plans are custom-quoted annual contracts, often with a seat minimum. Contact Seamless.AI for a quote on its pricing page.
Seamless.AI reviews
- G2: 4.4/5 from 5,000+ reviews (G2)
4. Cognism
- Best forteams selling into the EU and UK that need phone-verified, compliant data
- Pricingquote-based
- What we likeDiamond Data phone verification and a strong GDPR posture
Cognism directly targets ZoomInfo's softest spot: European coverage. Its Diamond Data phone numbers are human-verified, its EU and UK data runs deep, and its GDPR posture is a real draw for compliance-minded teams. Records enrich into Salesforce automatically, and intent data helps flag the accounts worth a call.
Like ZoomInfo, it's a premium, quote-based product, so the value case rests on region. Coverage is strongest across the UK, EMEA, and DACH, and lighter than the US incumbents in North America.
What we like about Cognism
- Diamond Data phone numbers are human-verified for accuracy
- Deep, compliant EU and UK coverage with a strong GDPR stance
- Automatic Salesforce enrichment and intent data
- Unrestricted-view access on many plans, so seats aren't nickel-and-dimed
Where Cognism could be better
- Premium, quote-based pricing with no public tiers, like ZoomInfo
- North American coverage is thinner than the US incumbents
- Credit and seat structure needs a sales conversation to size
Why choose Cognism? The pick when you sell into Europe and ZoomInfo's EMEA data and compliance fall short.
Cognism pricing
Cognism is quote-based. The pricing page lists Sales Prospecting packages (Standard and Pro) plus CRM Enrichment and Data-as-a-Service add-ons, all priced through sales. The model is credit-based, where one credit reveals one contact. Talk to Cognism for a quote sized to your region and seats. Start on Cognism's pricing page.
Cognism reviews
- G2: 4.5/5 from 1,300+ reviews (G2)
5. Lusha
- Best forSMB reps wanting fast, self-serve contact lookups
- Pricingfree plan (40 credits/mo), then paid tiers
- What we likea simple Chrome extension and quick time-to-value
Lusha is the quickest way for an individual rep to grab contact data without a platform contract. Its Chrome extension pulls a work email and phone number straight off a professional profile, it handles bulk enrichment, and it syncs to your CRM. For teams that found ZoomInfo too big and too costly, it's live in minutes on a self-serve plan.
That lightness has limits. Credit caps arrive quickly on lower tiers, and the dataset is thinner than an enterprise database, so it suits one-off lookups more than enriching a full TAM.
What we like about Lusha
- Chrome extension pulls email and phone off a profile in a click
- Free plan and fast setup, no sales call to start
- Bulk enrichment and CRM sync on paid tiers
- Simple enough that a rep needs no training
Where Lusha could be better
- Credit caps arrive quickly on lower tiers
- The dataset is lighter than the enterprise databases
- Better for one-off lookups than enriching a whole TAM
Why choose Lusha? The lighter, self-serve pick for SMB reps who want contact data without ZoomInfo's overhead.
Lusha pricing
Lusha offers a free plan with 40 credits per month, then paid Pro, Premium, and Scale tiers that add credits, bulk enrichment, and team features. The model is credit-based (revealing an email costs one credit, a phone number more). Check Lusha's pricing page for current per-tier rates.
Lusha reviews
- G2: 4.3/5 from 1,500+ reviews (G2)
6. UpLead
- Best forteams that want verified data with a real accuracy guarantee
- Pricing7-day free trial, then paid from $74/mo (Essentials, annual)
- What we likereal-time email verification and a 95% data-accuracy guarantee
UpLead answers two ZoomInfo frustrations at once: opaque pricing and variable accuracy. It publishes its plans, verifies emails in real time at the moment you export, and backs a 95% accuracy guarantee that credits you back for any invalid record. It carries firmographic and technographic filters, an intent add-on, and clean CRM sync, so it's a tidy step down in cost and up in transparency.
The database is smaller than ZoomInfo's, so raw volume isn't its edge. It also lacks native sequencing, so you pair it with a sender. What you trade in breadth you gain in trust that a delivered record is real.
What we like about UpLead
- Real-time email verification at the point of export
- A 95% data-accuracy guarantee with credit-backs on bad records
- Transparent, published pricing instead of a quote-based contract
- Firmographic and technographic filters plus an intent add-on
Where UpLead could be better
- Smaller database than ZoomInfo and the enterprise incumbents
- No native sequencing or dialer
- Credits can run out quickly on lower tiers for high-volume teams
Why choose UpLead? The pick when you want verified data and clear pricing instead of ZoomInfo's quote and contract.
UpLead pricing
- Free trial: 7 days with 5 credits
- Essentials: $74/mo billed annually ($99 monthly) with 170 credits a month
- Plus: $149/mo billed annually ($199 monthly) with 400 credits a month
- Professional: custom annual pricing with higher credits, intent data, and API access
One credit reveals one contact. See UpLead's pricing page for current credit allowances.
UpLead reviews
- G2: 4.7/5 from 800+ reviews (G2)
7. RocketReach
- Best forbroad, self-serve email and phone lookups across a large profile index
- Pricingpaid from $33/mo (Essentials, annual)
- What we likewide reach across 700M+ professionals with simple per-lookup plans
RocketReach is a straightforward lookup tool: give it a name or company and it returns emails, phone numbers, and social profiles from an index of more than 700 million professionals. For teams that want contact finding without ZoomInfo's platform commitment, its published, per-lookup plans are easy to start and easy to budget.
It's a finder, not a full intelligence platform. There's no native sequencing, and data accuracy, especially phone, can be inconsistent, so treat it as a contact-lookup layer rather than a ZoomInfo replacement for intent and org charts.
What we like about RocketReach
- Broad reach across 700M+ professional profiles
- Finds email, phone, and social links in one lookup
- Published, per-lookup pricing you can budget against, no annual quote
- Bulk lookups, an API, and CRM integrations on higher plans
Where RocketReach could be better
- Phone-number accuracy can be inconsistent
- No native sequencing, intent, or org-chart data
- Lower tiers are email-only, so phone data costs more
Why choose RocketReach? A simple, budgetable lookup tool when you want reach without a ZoomInfo-sized contract.
RocketReach pricing
- Essentials: from $33/mo billed annually, email-only lookups
- Pro: from $83/mo billed annually, adds phone numbers and more lookups
- Ultimate: from $207/mo billed annually, highest lookup volume plus API access
- Custom: team and enterprise plans on request
Monthly billing runs higher than the annual rates shown. See RocketReach's pricing page for current lookup limits.
RocketReach reviews
- G2: 4.4/5 from 1,200+ reviews (G2)
8. LeadIQ
- Best forreps who prospect on LinkedIn and want one-click capture with job-change tracking
- Pricingfree plan, then paid from $36/user/mo (Essential, annual)
- What we likefast LinkedIn and Sales Navigator capture straight into your CRM and sequencer
LeadIQ is built for the LinkedIn workflow that ZoomInfo doesn't center on. Its Chrome extension captures contacts from LinkedIn and Sales Navigator in one click, enriches them, and pushes them to your CRM or sequencer, with job-change tracking that flags when a contact moves. For reps who live in Sales Navigator, it removes a lot of copy-paste.
Its database is smaller than ZoomInfo's, and users note phone-number accuracy can be inconsistent. Pro pricing also scales with credit volume, so heavy users should size it first.
What we like about LeadIQ
- One-click capture from LinkedIn and Sales Navigator
- Job-change tracking flags when contacts switch roles
- Clean push to Salesforce, HubSpot, and popular sequencers
- Scribe AI helps draft outreach copy in the flow
Where LeadIQ could be better
- Phone-number accuracy can be inconsistent
- Smaller database than the enterprise platforms
- Pro pricing scales with credit volume, so heavy usage adds up
Why choose LeadIQ? The smoothest LinkedIn-to-CRM capture when Sales Navigator, not a database, is where your reps prospect.
LeadIQ pricing
- Free: $0 with 1 user and a small monthly credit allowance
- Essential: from $36/user/mo billed annually ($45 monthly)
- Pro: from around $200/mo, scaling with credit volume
- Enterprise: custom, quote-based
Costs scale mainly with credit volume and Scribe AI usage. See LeadIQ's pricing page for current tiers.
LeadIQ reviews
- G2: 4.2/5 from 1,100+ reviews (G2)
9. Kaspr
- Best forEU-focused reps pulling LinkedIn contact data with unlimited B2B emails
- Pricingfree plan, then paid from $49/mo (Starter, annual)
- What we likea LinkedIn Chrome extension with unlimited B2B email credits on paid plans
Kaspr, part of the Cognism group, is a budget LinkedIn data tool aimed at European teams that find ZoomInfo overkill. Its Chrome extension reveals phone numbers and emails from LinkedIn profiles, groups, and events, and paid plans include unlimited B2B email credits, which keeps costs predictable. It's GDPR- and CCPA-aligned, a clear plus over ZoomInfo for EU-first teams.
It's a lookup and enrichment tool, not a full platform. Phone credits are capped and metered separately, and there's no native sequencing, so it works best paired with a CRM or outreach tool.
What we like about Kaspr
- Chrome extension pulls phone and email from LinkedIn in a click
- Unlimited B2B email credits on paid plans
- GDPR- and CCPA-aligned, strong for EU data
- Clean integrations with HubSpot, Salesforce, Pipedrive, and lemlist
Where Kaspr could be better
- Phone credits are capped and metered separately from emails
- No native sequencing or intent data
- Coverage is strongest in Europe and lighter elsewhere
Why choose Kaspr? A budget-friendly, GDPR-aligned LinkedIn data tool for EU reps who want unlimited emails.
Kaspr pricing
- Free: $0/mo with 15 B2B email, 5 phone, and 5 direct email credits
- Starter: $49/mo billed annually ($65 monthly) with unlimited B2B emails and 100 phone credits a month
- Business: $79/mo billed annually ($99 monthly) with more phone and direct email credits
- Organization: custom, annual only, 5-user minimum
Add-on credit packs are available on paid plans. See Kaspr's pricing page for current allowances.
Kaspr reviews
- G2: 4.4/5 from 800+ reviews (G2)
10. Clearbit (HubSpot Breeze Intelligence)
- Best forHubSpot users wanting native enrichment and website-visitor reveal
- Pricingcredit packs within HubSpot, from $45/mo for 100 credits
- What we likedeep HubSpot integration and real-time form and record enrichment
Clearbit, now HubSpot Breeze Intelligence, enriches records in real time inside HubSpot, where many teams already work. It fills firmographic and technographic fields, shortens forms by enriching a visitor from just an email, and de-anonymizes website traffic to surface in-market companies. If your stack lives in HubSpot, it's enrichment without a separate ZoomInfo contract to manage.
The value is bound to that ecosystem. It's most useful inside HubSpot, runs on credit packs, and some users report accuracy slipping over time on older records.
What we like about Clearbit
- Native to HubSpot, so enrichment happens on the record with no setup
- Real-time form shortening from just an email
- Website-visitor de-anonymization to spot in-market companies
- Firmographic and technographic fields kept fresh automatically
Where Clearbit could be better
- Most of the value requires living in HubSpot
- Credit-pack pricing on top of a paid HubSpot subscription
- The standalone Clearbit API and free tools were discontinued
- Some users report accuracy slipping on older records
Why choose Clearbit? The default if you live in HubSpot and want enrichment on the record rather than a standalone database.
Clearbit (HubSpot Breeze Intelligence) pricing
Breeze Intelligence is sold as credit packs on top of a paid HubSpot plan. Credits start around $45/mo (annual) for 100 credits and scale up in packs of 1,000 and 10,000. Your true cost depends on your HubSpot tier plus the credit volume you need. See HubSpot's Breeze Intelligence page for current credit-pack pricing. There's no standalone Clearbit plan anymore.
Clearbit (HubSpot Breeze Intelligence) reviews
- G2: 4.4/5 from 600+ reviews (G2)
Which ZoomInfo alternative should you choose?
Match the tool to the reason you're leaving ZoomInfo.
- Coverage without an annual contract: Clay. It runs 200+ providers in a waterfall and adds AI research, so you're not locked to one vendor's database or its terms.
- Affordable all-in-one: Apollo.io, when you want a database plus outreach at a per-seat price.
- EU and UK phone-verified, compliant data: Cognism, or Kaspr for a lighter, cheaper LinkedIn-first option.
- Real-time discovery: Seamless.AI.
- Verified data with a guarantee: UpLead.
- Fast SMB self-serve lookups: Lusha or RocketReach.
- LinkedIn and Sales Navigator prospecting: LeadIQ.
- HubSpot-native enrichment: Clearbit (Breeze Intelligence).
If ZoomInfo mostly works and only the bill hurts, a self-serve lookup tool is the quickest way to trim cost. If your real gap is thin EMEA data or a contract you can't flex, fix that specific layer first, because a cheaper tool that still misses your accounts solves nothing.
What is the best free ZoomInfo alternative?
If you want to test an alternative without paying, a few free tiers stand out. Apollo's free plan is the most generous all-in-one, giving you a database, enrichment, and a few sequences to try outbound end to end. Lusha's free plan (40 credits a month) is the simplest way to grab a handful of contacts, Kaspr's free tier adds LinkedIn lookups with a small allowance, and LeadIQ's free tier lets one rep try its capture workflow. RocketReach and UpLead both offer trials to check data quality first.
For custom, AI-driven enrichment, Clay's free plan is the one that lets you build a real workflow: run a multi-provider waterfall and Claygent research against your own list before you spend a credit. It's the best way to see coverage on your actual accounts, not a vendor's demo list, before committing.
The catch with every free tier is credits. They're built for testing, not production, so treat them as a way to check accuracy on your own data before you choose.
Where sales intelligence is heading
ZoomInfo built its business on one idea: own the biggest database and sell access by the year. That model is loosening. In 2026, the teams pulling ahead treat data as something to assemble from many sources, verify at the moment of use, and enrich with AI research that no fixed record can hold. Pricing is shifting with it, from locked annual seats toward usage you can start and stop.
Practically, that means starting from the reason you're leaving, not the biggest logo. If ZoomInfo works and only the price hurts, a self-serve lookup tool trims the bill fast. If the gap is thin EMEA data or a contract you can't flex, fix that specific layer first.
Whatever you shortlist, run it on your own accounts before you sign anything. The demo data always looks complete. Only your list tells the truth.
Get ZoomInfo-level coverage without the contract
Start free, run a waterfall across 200+ providers on your own list, and see the fill rate before you spend a credit.
FAQ
Why do teams look for a ZoomInfo alternative?
Usually it comes down to cost and terms. ZoomInfo is quote-based and sold on annual contracts, prices climb with seats and credits, and coverage thins in parts of EMEA. For smaller teams it can be more platform than they need. ZoomInfo is still a strong tool, so the move is about fit and budget, not a flaw.
What is the best ZoomInfo alternative for EU and UK data?
Cognism is built around compliant EU and UK data with human-verified Diamond Data phone numbers and a strong GDPR posture. Kaspr is a lighter, cheaper LinkedIn-first option that is also GDPR- and CCPA-aligned. Both cover Europe better than ZoomInfo does in parts of EMEA.
Is there a free ZoomInfo alternative?
Yes. Apollo, Lusha, Kaspr, and LeadIQ all have free plans for light prospecting and contact lookups, and RocketReach and UpLead offer trials. Clay's free plan is the most complete for building a real enrichment workflow, letting you run a multi-provider waterfall and AI research against your own list before spending a credit.
What is the cheapest ZoomInfo alternative?
Self-serve tools start well below an enterprise contract. RocketReach begins around $33 a month, Lusha and Kaspr around $49, and LeadIQ around $36 per user. Apollo is free to start, then $49 per user a month. Clay is free to start, then from $185 a month on usage-based credits, with no seat-based annual commitment.
Which ZoomInfo alternative has the most accurate data?
It depends on region. For guaranteed accuracy, UpLead verifies emails in real time and backs a 95% guarantee. For the widest coverage, Clay runs 200+ providers in a waterfall so a miss with one source becomes a hit with the next. Cognism leads on human-verified EU and UK phone data. Test on your own list first.
Do ZoomInfo alternatives integrate with Salesforce and HubSpot?
Most do. Clay, Apollo, Cognism, LeadIQ, UpLead, Lusha, and Kaspr all sync to Salesforce and HubSpot, and Clearbit is native to HubSpot. Clay also writes enriched records back and re-runs them as data changes. Check that the specific fields and sync direction you need are supported on your plan.
Is Clay a good ZoomInfo alternative?
Clay fits teams whose main issue is paying for one database on a fixed contract. Instead of renting a single source, it runs a waterfall across 200+ providers, adds AI research with Claygent, and orchestrates the data into your CRM on usage-based pricing. It's more of a builder's tool than ZoomInfo's turnkey database, so it rewards teams that want to design their own workflow.
What is ZoomInfo still best at?
Depth. ZoomInfo carries one of the largest verified US B2B databases, layered with intent data, org charts, and website-visitor identification in one platform. If you sell mostly into North American enterprise accounts and need broad coverage plus buying intent in a single place, ZoomInfo remains the depth benchmark the alternatives are measured against.