Scrape Career Pages

Using Clay to Enrich Companies via LinkedIn

Introduction:
Welcome to this step-by-step guide on leveraging Clay's powerful integration with LinkedIn to enrich company data. In this tutorial, we will show you how to extract valuable information from LinkedIn profiles and use it to enhance your prospecting efforts. Follow along with the accompanying video for a comprehensive visual demonstration.

Step 1: Accessing the Enrich Data Feature
• Start by importing a list of companies that you want to enrich with LinkedIn data.
• Click on the "Enrich Data" button at the top of the Clay interface.
• A variety of enrichments will be available, but for this tutorial, we will focus on LinkedIn.
• Type "LinkedIn" in the search bar and select "Enriched Company" as it provides extensive information.

Step 2: Selecting the Enrichment Method
• There are different ways to enrich the company data using LinkedIn.
• If you have a column of LinkedIn URLs imported, you can use the LinkedIn URL option.
• Alternatively, if you only have website information, enter the website URL to proceed with a slightly less accurate method.

Step 3: Running the Enrichment
• Click the play button to initiate the enrichment process.
• Choose to run the enrichment for all rows or a specific number of rows, such as the first 10, for testing purposes.
• Running fewer rows helps conserve credits while evaluating the results.

Step 4: Reviewing the Enriched LinkedIn Profiles
• After the enrichment process, click on the "View Details" button to access the enriched LinkedIn profiles.
• The right-hand side will display a wealth of valuable information extracted from the company's LinkedIn profile.

Step 5: Extracting Specific Information
• Identify the data you want to prioritize and score your leads on, such as company size, founded date, or description.
• To extract this information, click on "Map to Table."
• If a corresponding column exists and is blank, select it. Otherwise, create a new column with an appropriate name (e.g., "company size").

Step 6: Expanding Data Extraction
• You can continue extracting additional information by creating new columns for desired data points.
• Consider pulling data such as the company's description or follower count to gain a better understanding of the company's presence and popularity.

Conclusion:
Congratulations! You have successfully used Clay's LinkedIn integration to enrich company data and extract valuable information.
By following the step-by-step instructions in this guide and watching the accompanying video, you can leverage the power of LinkedIn to enhance your prospecting efforts. Stay tuned for additional videos that explore other core building blocks of using Clay for effective prospecting. Happy enriching!

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