ChatGPT vs. Claygent

There are two ways you can utilize AI in your Clay Tables:

1. Use AI (ChatGPT)
2. Claygent (AI Web Scraper)

As a broad principle, you should use Claygent when:

1. You need to access live or recent data on the web
2. You have a more open-ended task that you can’t distill into a concrete prompt

Use AI (ChatGPT) is better when you have more discrete tasks that are operating on fixed data. The most common example of this is for copywriting.

For example, let’s say you want to personalize your outreach to a potential prospect based on the company business model (B2B vs. B2C). You would first use Claygent to determine is the company is B2B or B2C, and give it an open-ended prompt with some guardrails

• Example Prompt (**code text** are column variables):
  • Research Company Name, and figure out if Company Name sells to businesses (B2B) or consumers (B2C).
• First, run a general search to see if the information is easy to find.
• If the general search returns no result, then go through Company Name’s website - Domain, and LinkedIn Profile - Company LinkedIn Profile to see if you can find the result.
• Only return B2B or B2C, or B2B and B2C and nothing else.

Once you have that data, you might choose Use AI (ChatGPT) to help you write an AI snippet for your personalized email, example below:

• Example Prompt (**code text** are column variables):
  • Help me write a personalized piece of an email to Full Name who is the Job Title at Company Name.
• I've done some research and found that Full Name likely works with Customer Categories. Come up with three creative ideas for Full Nameto do their job as Job Title.
• Each idea cannot be more than 10 words. Return the three ideas as a bullet point list and nothing else.

When thinking about how to choose using Claygent vs. Use AI, there are three broad differences between the two:

Use AI (ChatGPT)Claygent (AI Web Scraper)Fixed CostVariable CostAccess to Fixed DatasetAccess to InternetSingle StepMulti-Step

💵 Fixed vs. Variable Cost

Use AI is most similar to the way you may have interacted with ChatGPT. You’re writing a message that you’re going to send to ChatGPT and you’re going to get a response. The costs are fixed because we only ever send your first prompt to the API and then return the corresponding result.

With Claygent, we’ve added a few extra capabilities. Claygent will take your initial prompt, understand the goal, and then create a plan of how to accomplish that goal. That plan might take multiple steps to accomplish, and as a result, might make multiple subsequent calls to an API, which is why your cost might vary.

🌐 Access to the Internet

Claygent has access to the internet, and can return data in real-time at the moment that you run it. Use AI is limited to the dataset that ChatGPT was trained on (Data up until April 2023), meaning that any information you might want from after April 2023 is unavailable.

🐾 Single vs. Multi-Step

As we stated above - because Claygent will take your initial prompt and then create a plan and goals, that means that it can process tasks with multiple steps particularly well. This is also a great tip for Claygent prompt design - be explicit about the multiple steps if you want it to take several.