Reach your prospects at the right time

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Clay signals UI

Trusted by 200,000 leading GTM teams of all sizes

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Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Case study
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Case study
Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Hackathon
Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Case study
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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Case study
"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
Growth
Raman Khanna
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Case study
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Case study
Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Case study
Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
Marketing Operations
Kyle Ketchum
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Case study
Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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Continuously track buying signals across the entire market

Help account executives close new revenue faster, CX retain key accounts, and RevOps keep your CRM clean

Book a demo
Signals workflow

Capabilities

Update your 
CRM in real-time

Message job changers

Trigger automations when someone changes jobs. Monitor a list for historical changes or track contacts real-time on an ongoing basis.

Example: Previous customer champion joined a new role? Reach out to see if your product is a good fit.

Track new hires

Alert on new hires

Monitor your target accounts to reach out when key ICPs are hired.

Example: Selling to developer teams? Reach out when new engineers join.

Track job changes

Track job promotions

Reach out when current or prospective customers earn relevant promotions.

Example:  Previous champion of a closed lost company just got promoted to a decision making role? Reach out to re-activate the sale.

Track job promotions

Sync signals and intent to your CRM

Use intent data to prospect for new accounts or keep current records updated. Automatically sync to your CRM to lookup, update, or create records.

Track job changes
Track new hires
Track job promotions
Update your CRM in real time

How it works in Clay

Data providers

Best data quality

Get the best quality data using multi-provider enrichment — see the proof in our recent data tests

Workflow

Powerful workflows

Build complex workflows on top of any intent data, like: auto-generate new prospects, update CRM lead scoring or queue AI emails

All data in one place

All your data in one place

Consolidate your customer data in one place: intent data, 1st party data, and 3rd party data.

Coverflex uses Clay to monitor their entire TAM for intent signals and automatically trigger outbound emails.

Anthropic uses Clay's AI research agent to improve lead scoring with custom fields

Book a demo
3x
Data enrichment coverage
4h/week
Saved with automations
80+
Vendors consolidated with Clay
3M+
3M+
Companies prioritized
200+
Demos per month
5x

Team output