Get a complete picture of buyer intent

Combine signals, enrichment, and CRM data in Clay — and act with perfect timing.

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Trusted by more than 300,000 leading GTM teams of all sizes

A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.

Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.

CRO

Stevie Case

Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.

Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

Revenue Strategy & Data

Scotty Huhn

Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.

Head of Sales Operations

Adam Wall

Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.

VP, Corporate Integrated Marketing

Ryan Narod

Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.

Director of Growth

Davide Grieco

Track intent in one place

Signals show intent. Enrichments add context. Your CRM holds history. On their own, they’re fragments of data. Audiences ties them together—so you see the full journey of a buyer and know exactly when (and how) to act.

Act with complete context

True buyer intent isn’t revealed in a single moment. Audiences turns scattered data points—like funding, hiring, web visits, and data buried in CRM fields—into a single picture of intent.

Key values

Enterprise scale

Sync and enrich millions of CRM records in a few clicks.

Clarity over noise

Combine multiple signals together and take action on meaningful intent that competitors miss.

Act with precision

Push enriched audiences back to your CRM so reps know exactly when—and how—to engage.

Sync millions of records from your CRM

Import millions of records from your CRM in one click, enrich them, and layer on signal data. If data is incomplete or scattered across sources, Clay uses identifiers—like email—to consolidate and enrich it into a single, accurate record.

Build high-intent Audiences

Segment companies and people by combining signals (website visits, social engagement, job changes) with enrichments (fundraising, growth) and CRM fields. Then visualize everything in one place.

Take action when intent is high

Send enriched Audiences back to your CRM to trigger notifications, lead scores, and routing, so reps can act when it matters.

Win with contextual intent

Identify high-intent accounts, act with context, and give your team a competitive edge.

Key values

Focus where it counts

Tailor outreach to the highest intent companies and people.

Convert faster

Capture unique datapoints that competitors overlook. Stand out from the noise.

Play bigger

Turn massive datasets into targeted, actionable Audiences.

Get a complete picture of buyer intent

Track intent in one place