Data formatting

Normalize your CRM data to send cleaner emails

Use Clay to automatically clean and format messy data so that your research is always ready to use in emails.
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Visual graphic showing a sample Clay table comparison of how cleaning data using Clay built-in enrichments can help users write better emails and keep CRMs in orderClay brand asset shaped as a 3D pyramid made out of yellow clayClay brand asset shaped as a 3D knot made out of yellow clay

Normalize first & last name

Remove emojis, nicknames, and other messy naming conventions in one click.
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Visual graphic showing a sample Clay table where users can normalize first name

Normalize company name

Control spelling, capitalization, and abbreviations to make sure every company name makes sense.
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Visual graphic showing a sample Clay table where users can normalize company name

Normalize job title

Say goodbye to cryptic job titles, from “Marketing Manager” to “Sales Evangelist” - and just keep the title that counts.
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Visual graphic showing a sample Clay table where users can normalize job title

Normalize location

Stop playing guessing games with addresses, regions, or postal codes. Clay makes any location into a uniform data point based on city.
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Visual graphic showing a sample Clay table where users can normalize location

Normalize domain

Clean up messy URLs or inconsistent domain formats into consistent and streamlined links.
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Visual graphic showing a sample Clay table where users can normalize domain
AND MUCH MORE

Format and clean any data you want, without limits

Normalize

title of job posting
Normalize

phone number
Normalize

LinkedIn bio
Normalize

date and time
Summarize press announcement
Normalize
first and last name
Summarize
company mission
Normalize
...
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Maintaining a uniform CRM may seem small, but with hundreds of thousands of companies the standardization is actually really really tough. Keeping company names, contact first names, industries, company size, etc all in a single format for email sequencing and reporting is the only way to avoid those “Hey jim@firstround.com"
Eric Nowoslawski, founder of Growth Engine X
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