Flexibly run any workflows based on conditional logic

Trusted by 300,000 leading GTM teams of all sizes

A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.

Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.

CRO

Stevie Case

Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.

Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

Revenue Strategy & Data

Scotty Huhn

Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.

Head of Sales Operations

Adam Wall

Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.

VP, Corporate Integrated Marketing

Ryan Narod

Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.

Director of Growth

Davide Grieco

Run your workflows as flexibly as you would manually

See common use case examples below

Look for mobile numbers only if you don’t find work emails

AI formulas let you easily cascade your enrichment workflows to look for more expensive data points, like mobile numbers, only when you really need them.

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Visual example of a multi-condition Clay AI formula

Use different providers to enrich different kinds of companies

Individual data providers often excel at enriching specific types of companies: they may specialize by region, industry, or more. With AI formulas, you can automatically use the best-fit provider to enrich any given company.

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Only enrich leads that meet your baseline ICP criteria

Many accounts and leads in your lists won’t meet your baseline criteria for enrichment. Enrich only the lead that are like your best-fit customers to save time and money.

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Clay AI formula to search different job titles depending on employee count number.

Search for different contact titles based on company size

Your buyers and champions may have different titles depending on their company size, industry, or more. Adjust your people searches automatically based on these variable variables.

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How the AI Formula generator works

Concatenate data from separate list objects

Combine a prospect’s experiences, education, and more into a single data point.

Run columns conditionally

Only run certain rows when specific conditions are met to conserve credits and work more efficiently.

Clean or format data

Remove null or incomplete results from your data tables to keep your sources of truth as clean as possible.

Unlock the power of AI formulas in Clay

AI formulas are credit-free ways to get AI to help you generate custom code in your table that can format, clean, and reshape your data exactly how you want it.

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