Why do first-party signals make a stronger GTM moat than bought data? Cody Leovic, Senior Growth Manager at Verkada, explains why buyer signals your team already owns, like CRM notes, email replies, and call transcripts, hold up better over time than data anyone can buy. He walks through the Clay workflows built on those signals, including a sequence that turns delayed replies into a 33% reply rate, and shares his view on how GTM teams will compete over the next five years.