About
I build go-to-market systems that create predictable growth and enable strategic bets. Right now I’m leading GTM at GUIDEcx, where we’re turning new customer onboarding into a revenue driver. My work focuses on connecting the pieces (data, tools, and teams) so that outbound, paid programs, and inbound all move in sync. That means scalable account targeting, SDR/AE orchestration, and marketing engines that build awareness and move it all the way to pipeline.
Clay is the nexus of the GTM systems that I build. I'm a graduate of Clay's 2nd ever AI Skills cohort, a bootcamp where I learned how to use Claygent and other AI features to surface novel intent signals and personalize outbound. Later, Clay asked me to TA a Clay101 Cohort to help new users develop their GTM engineering skills within the platform. Both of these experiences hopefully gain some unfair advantages along the way :)
Before GUIDEcx, I led demand-gen for 3 years at Invisible Technologies (now $2B valuation, #2 fastest-growing AI company) as the company scaled from $XM ARR to $XXXM ARR. Overall, I've spent 8+ years in audience development and marketing-related roles.
Currently based just south of SLC, UT with my wife and a very fluffy grey cat.
Experience
- Director of Demand-Gen and Content Marketing, Full-time, Remote, 05/22 to 01/25
