About
If you've ever needed to generate more B2B leads for your B2B software or service business but am unsure what to do or have been burnt badly before, I am the person to turn to.
I have experience running outbound campaigns (email and LinkedIn) for a wide variety of clients on a part-time/remote basis, from B2B software to B2B custom software development to B2B healthcare services, and was mostly responsible for list-building, copywriting, campaign and project management. I also have experience setting up proper outbound infrastructure and deliverability to scale, and managing the inboxes and follow-ups to book appointments. I am also proficient in using Clay for data enrichment and cleaning, and using intent-based signals.
With my latest experience running the entire outbound engine for a B2B healthcare service, I was able to generate at least 20 qualified B2B appointments within 3 to 4 months using LinkedIn and email. I was able to do that by honing down on the right ICP, figuring out the exact messaging that resonates with their target ICP with A/B testing and getting feedback from the market, and scaling those campaigns, all the while being consistent with follow-ups with interested prospects in the pipeline. I also leveraged an AI SDR software for faster replies, while still having a human-in-the-loop to ensure the responses are accurate and effectively booking meetings.
I think what differentiates me is my attention-to-detail, building and following a structured and consistent process to outbound success, and relentless drive to keep testing till I find what works, and even then continue testing, in other words a commitment to the success and growth of the client's business. This is consistent with what other clients have said about me in testimonials.
My academic background lies in software development and I've also had internship experiences in these areas, as such I have experience setting up automations using webhooks/APIs or no-code tools like n8n or Zapier, as well as coding in languages like Python, Javascript, Go (mostly related to web development), in order to streamline outbound workflows.
Experience
Testimonial
I had the pleasure of working with Bruce over the past 6 months, where he served as the lead generation specialist for several of our B2B SaaS clients.
He handled everything from list building to email copywriting to LinkedIn campaign creation, and always approached his work with great attention to detail, a positive attitude, and strong ownership of everything he did.
What impressed me most was his ability to take feedback, implement it quickly, and consistently drive strong results for our clients.
He was never afraid to go above and beyond to ensure deadlines were met and projects stayed on track. Bruce is someone who genuinely cares about the work he produces - he takes pride in what he does.
I'd recommend Bruce to any B2B company or founder looking for a driven individual who can come in and make an impact on day one - especially in areas like lead generation, project management, and client success.
Feel free to reach out if you want to hear more about our experience.
